Summary: <p class="p1">At PSFK’s <a href="https://www.psfk.com/event/psfk-2018">CXI 2018</a> conference on May 18th, we invited Rafat Ali of B2B travel site <a href="https://skift.com/">Skift</a> to talk about his approach to building a modern media brand that bridges events, insights, reports and more.<span class="Apple-converted-space"> </span>To give you an insight into the talk he gave in New York, here’s a conversation our founder Piers Fawkes had with him about his work.</p> <p><img class="size-full wp-image-176233832" src="https://cdn1.psfk.com/wp-content/uploads/2018/04/rafat-purple.jpg" alt="" width="1000" height="668"></p>
