The Fizzle Show show

The Fizzle Show

Summary: Weekly insights for online business builders and small business owners earning a living doing something they care about. We focus on modern business essentials, self employment, motivation, productivity, audience growth, blogging, podcasting, content marketing, work-life balance among other things!

Podcasts:

 Episode 297: Please Don't Jump! The Entreprenuerial Leap Myth (FS297) | File Type: audio/mp3 | Duration: 1:02:31

Shownotes: http://fizzleshow.com/297 Becoming an entrepreneur means taking risks, right? Does this leap of faith have to be super perilous and terrifying? Are there ways in which you can take the necessary risks that suit you and your business and ensure the highest chance success? These are questions that prospective and even full time business owners have to answer all the time. Here at Fizzle, as supposed successful entrepreneurs we are still plagued by these issues and the concerns that come along with them! In this episode, we unpack all of our thoughts about the transition, big jump or leap of faith to chasing your dream job. We talk about the usefulness of day jobs in making your vision possible; the different types of risk involved; taking advantage of opportunity and the things that can help you control this overwhelming experience. We also talk about common misconceptions, power versus force and getting ready for take-off. For this and much more, be sure to join for this episode! Key Points From This Episode: • Funding your dream through a corporate job. [0:07:52.6] • Shortening runways and holding onto income before flight is possible. [0:12:42.4] • Maintaining a solid footing while transitioning into entrepreneurship. [0:15:12.7] • Misconceptions around starting a successful business. [0:17:50.2] • The difference between ego and financial types of risk. [0:23:04.1] • Rebranding yourself, identity risks and the finality of making the jump. [0:26:18.8] • The potential of failure and balancing this with grand ideas. [0:33:30.5] • Moments of opportunity and reacting with the appropriate force. [0:40:01.4] • A business’ relationship with time and public perception. [0:44:30.3] • Putting yourself out there and creating good fortune through preparation. [0:45:55.4] • The constant feeling of exhilaration. [48:30.0] • Controlling what you can with a goal and a timeline. [0:55:08.2] • Finding a risk option that suits you best and freedom from fear. [0:57:50.2] • And much more! Links Mentioned in Today’s Episode: • Chase’s Special LA Event - https://www.eventbrite.com/e/the-revenant-process-jan-31st-feb-3rd-2019-tickets-52378590775 • Fizzle — https://fizzle.co/ • Bench — https://bench.co/partner/fizzle/ • Gusto — https://gusto.com/fizzle • Leadership and Self Deception — https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776 • Rumi — https://www.khamush.com/poems.html • Dr David Hawkins — http://www.spiritualteachers.org/david-hawkins/ • Peter Gabriel — https://petergabriel.com/ • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Try 5 — http://fizzle.co/try5 • Jason Fried — https://www.ted.com/speakers/jason_fried • David Heinemeier Hansson — https://david.heinemeierhansson.com/ • Chase’s Event — • Courage and Clarity — https://www.courageandclarity.com/ • Smart Passive Income — https://www.smartpassiveincome.com/ • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Steph Crowder — https://twitter.com/stephcrowder_?lang=en • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 296: Justifying Premium Prices for Your Premium Product (FS296) | File Type: audio/mp3 | Duration: 1:09:39

Shownotes: http://fizzleshow.com/296 What are the variables we need to think about when we decide on pricing? How much of an effect does pricing have on certain types of customers? Can pricing a premium product at a higher mark actually increase sales? The price tag that you place on your product or service has an obvious effect on your income and revenue. It also has other less obvious effects and that’s what we're talking about today. We want to give you a bunch of new ways to think about pricing smartly and what it can do for your business! In this episode we discuss what influences our perception of prices, value hierarchies, redefining what is actually being sold and the relationship between prices and prospective customers. We also get into some exercise and questions that might help you think about these concepts in new ways. Today on the show we are joined by Aiden Fishbein and Joe Kerns who will be helping us unpack these problems. Both Aiden and Joe have some great perspectives and expertise in areas that can really push your strategy forward. We also talk about knowing your value, clarifying your vision and a few actionable steps to get the process started. For all this and more, be sure to tune in! Key Points From This Episode: • The strange relationship we can foster with price tags. [0:07:50.7] • Introducing the topics of pricing, value and thresholds. [0:10:32.3] • The different elements that go into pricing when you start out. [0:14:39.5] • Hierarchies and ladders in the extraction of value. [0:18:01.6] • The usefulness and benefits of aiming higher with clients. [0:21:30.4] • Figuring out what clients are actually paying you for. [0:24:02.6] • Reconciling the disparate meanings of value. [0:28:34.8] • Starting with your own sense of value and selling to yourself. [0:32:30.5] • The difference that charging for a service makes to a process. [0:37:10.3] • Knowing your value and how this impacts your perspective on sales. [0:41:25.2] • Clearing up your own vision and clarifying your ideal customer. [0:45:49.3] • The transformation you are offering and the net that this casts. [0:50:15.6] • Pricing tiers, premium products and testing out a number of options. [0:54:02.6] • A journalling exercise around what money means to us. [0:59:20.0] • How to take the next step in your own pricing decisions. [1:05:03.2] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • discover.bot — https://discover.bot/fizzle/ • Gusto — https://gusto.com/fizzle • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Joe Kerns • Joey Diaz — https://www.imdb.com/name/nm0224995/ • Joe Rogan — https://www.joerogan.com/ • Derek Halpern — https://socialtriggers.com/ • Robert Frost — https://www.poetryfoundation.org/poets/robert-frost • Aubrey Marcus — https://www.aubreymarcus.com/ • Onnit — https://www.onnit.com/ • Donald Miller — http://storylineblog.com/ • StoryBrand — https://storybrand.com/ • Tony Robbins — https://www.tonyrobbins.com/ • Patriot Act with Hasan Minhaj — https://www.rottentomatoes.com/tv/patriot_act_with_hasan_minhaj/ • Chris Johnson — https://www.linkedin.com/in/genuinechris • Simplifilm — https://simplifilm.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Avatar — https://www.imdb.com/title/tt0499549/ • The Financial Wisdom of Ebenezer Scrooge — https://www.amazon.com/Financial-Wisdom-Ebenezer-Scrooge-Relationship/dp/0757307663 • Jim Rohn — https://www.jimrohn.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 295: Learning from Pain via Post-Mortems (FS295) | File Type: audio/mp3 | Duration: 58:28

Shownotes: http://fizzleshow.com/295 What is the best way to ensure we do not make the same mistakes twice? How can reviews and retrospectives teach us for the future? How can you really execute the best type of post-mortem? During the life of an entrepreneur it is pretty much a given that there will be successes and failures over the years. We are sure you'll agree that the best way to increase the number of successes as time goes by is to learn from past failures. That’s where the idea of the post-mortem comes in! In this episode, we break down why post-mortems are necessary, how they really function, and exactly how they can be practically applied to different business models. Today on the show we are joined by our friend, Aiden Fishbein, who came up with the concept for today’s show. He really leads the discussion and lays out some great frameworks for approaching this task. We also talk about the risk of over analysis, post-mortems as a symptom of your companies communication habits, and how even the worst failure can have a silver lining to carry forward. For this great conversation be sure to tune in! Key Points From This Episode: • The value of a postmortem and how this helps when starting something new. [0:04:01.5] • Aiden’s early work, experiences and how he built his portfolio. [0:07:40.8] • Duplicating success and learning from mistakes through retrospectives. [0:11:15.1] • Setting out your ideal clients and slowly getting closer to these. [0:15:52.8] • Balancing risks and calculated strategies as an entrepreneur. [0:19:25.4] • Practical application of this idea across different types of business. [0:24:17.7] • The usefulness of striving for objectivity on your projects. [0:33:20.3] • Finding the silver lining in a bad project. [0:37:02.3] • Year end round ups and learning from the past. [0:41:10.2] • The postmortem cheat sheet and checking off the list. [0:45:55.7] • Communication and its centrality to the success of an organization. [0:53:02.8] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • discover.bot — https://discover.bot/fizzle/ • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Tony Robbins — https://www.tonyrobbins.com/ • Dan Tocchini — http://dantocchini.com/ • Episode 295 — http://fizzleshow.com/295 • Steph Crowder on Twitter — https://twitter.com/stephcrowder_ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 294: How to Cultivate True Fans (FS294) | File Type: audio/mp3 | Duration: 49:53

Shownotes: http://fizzleshow.com/294 What is the quickest and safest way towards building a sustainable business? How can focussing on cultivating true fans help you reach this goal? What are the best ways to go about this cultivation? We often talk about attaining a level of success that is adjusted to what you need in order to live the life you want and one of the greatest realizations of this process is the humble reality of this level. You do not need to be famous or have huge numbers of fans or customers in order to make a living! In this episode, we unpack the idea of a committed customer base which has its roots in Kevin Kelly’s 2008 piece entitled “1000 True Fans”. Using this starting point we look at what it means to have true fans and how to go about attracting them. We discuss the core and essential elements to these relationships while also emphasizing the unique ways in which it can play out in your business. We also talk about integrity, authenticity, empathy and the vital moment of purchase. We are sure this approach can progress your business in at least a few ways, so make sure you join us for this must hear episode! Key Points From This Episode: • The importance of Kevin Kelly’s “1000 True Fans”. [0:05:02.2] • Trust, consistency and commitment from this circle of customers. [0:12:12.5] • The two skis down the slope of success. [0:18:15.3] • Raw honesty and connecting with what is integral to your personality. [0:20:44.9] • Empathy and our tendency towards selfishness. [0:26:49.5] • Authenticity as a key concept of the cultivation of true fans. [0:31:50.6] • Questioning integrity and the breaking of trust through deception. [0:36:10.0] • The moment of purchase and sealing of the deal. [0:41:30.4] • True fans as a great and accessible way towards realistic success. [0:44:35.6] • And much more! Links Mentioned in Today’s Episode: • Fizzle — Fizzle — https://fizzle.co/ • Gusto — https://gusto.com/fizzle • discover.bot — https://discover.bot/fizzle/ • 1000 True Fans — https://kk.org/thetechnium/1000-true-fans/ • Kevin Kelly — https://kk.org/ • Wired — https://www.wired.com/ • Tools of Titans — https://toolsoftitans.com/ • Tim Ferriss — https://tim.blog/ • Crickets to Customers — https://courageclarity.teachable.com/p/crickets-to-customers • Nordstrom — https://shop.nordstrom.com/ • Sonos — https://www.sonos.com/en/home • Bill Cosby — https://www.apnews.com/BillCosby • Write Epic Shit — https://fizzle.co/sparkline/write-epic-shit • Joe Rogan — https://www.joerogan.com/ • Medium — https://medium.com/ • Seth Godin — https://www.sethgodin.com/ • Hilary Rodham Clinton — https://www.hillaryclinton.com/ • Donald Trump — https://www.donaldjtrump.com/ • Steph Crowder on Twitter — https://twitter.com/stephcrowder_ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 293: Creating Mutual Benefit as a Virtual Assistant with Aiden Fishbein (FS293) | File Type: audio/mp3 | Duration: 57:32

Shownotes: http://fizzleshow.com/293 Are you looking to supplement your business’ income? Do you want to find something that is going to benefit you in more ways than just financially? How can you align yourself with the right type of people for these goals? There are many ways to make your way through the entrepreneurial world and every person out there can find a unique and successful way for themselves. One of the dynamics that we all have to navigate, however, is balancing money, time, and skills acquisition and that is essentially what this episode is all about. In this our discussion we look at how you can go about creating mutual benefit as a virtual assistant, adding value, learning, earning and networking. We talk about seizing opportunities, where to look for them and pegging all of this on a minimum viable income. Today on the show we are joined by Aiden Fishbein who runs Vitals Agency and is a long time member of our Fizzle Community. Aiden will be sharing his ideas and experience on the topic of hiring within a community and the benefits of apprenticeship type positions. We also talk about the classic apprenticeship model, trial runs and the lessons the panel have learned themselves in these realms. For all this great stuff and more, tune in! Key Points From This Episode: • Finding a supplement income to your business through virtual assistance. [0:03:28.4] • How we have hired in the apprenticeship model at Fizzle. [0:07:39.8] • Mutually beneficial relationships and how Aiden facilitates these at Vitals Agency . [0:12:12.2] • Minimum viable income and adjusting your goals. [0:15:43.5] • Aiden’s own experiences freelancing and assisting. [0:23:12.1] • Steph’s great experience finding her own virtual assistant. [0:26:07.7] • The hiring process, how painful it can be and how to circumvent this. [0:31:40.3] • Approaching ‘peers-plus’ for opportunities and creating mutual benefit. [0:36:28.2] • Starting the conversation around hiring and staging a trial run. [0:41:37.7] • Hiring internally from your community versus outside of your world. [0:45:20.5] • Looking in a community in which you are a member to find someone like-minded. [0:50:01.8] • The power of apprenticeship and expanding your zone of genius. [0:52:34.3] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • discover.bot — https://discover.bot/fizzle/ • Gusto — https://gusto.com/fizzle • Vitals Agency — https://vitals.agency/ • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Courage and Clarity — https://www.courageandclarity.com/ • Meet Edgar — https://meetedgar.com/ • Laura Roeder — https://www.linkedin.com/in/lauraroeder • Marie Forleo — https://www.marieforleo.com/ • Hulu — https://www.hulu.com • How to Afford an Entrepreneurial Lifestyle — https://fizzle.co/sparkline/minimum-viable-income • Ramen Profitable — http://www.paulgraham.com/ramenprofitable.html • Huffington Post — https://www.huffingtonpost.com • Google Assistant • Alexa — https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011 • Siri — https://www.apple.com/siri/ • Amy Porterfield — https://www.amyporterfield.com/ • Caleb Wojcik — http://www.calebwojcik.com/ • Steph Crowder on Twitter — https://twitter.com/stephcrowder_ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 292: How to Name Your Business | File Type: audio/mp3 | Duration: 57:25

I want to show you a method to get away from the gross, subjective confusion that clouds your business name decision making. You’ve felt that cloudiness if you’ve ever tried to name a business before. I was recently with a group of people trying to name their real estate company. We spent several hours talking about options, took a break, and then someone came up with another name idea and the conversation started all over again. No decisions being made, no progress, no clients being helped or revenue coming in… just a handful of name options and no way to decide which idea is best. We all get like this when it comes to naming our business. A list of several ideas, a bunch of subjective opinions and the immense pressure of deciding. So, we created a simple worksheet to help you. The Name Evaluation worksheet below will introduce you to 10 categories that will help you get out of the clouds and into a business name that will grow with you.

 Episode 291: Time Management, Multitasking, and Recognizing Potential (FS291) | File Type: audio/mp3 | Duration: 58:41

Shownotes: http://fizzleshow.com/291 How do you get the most out of a limited amount of time? How do we decide how many projects to work on? How do we know when we are onto something good? We take three separate, but thematically linked questions from the Fizzle Forums and attack them head on! These questions are specific to the members that asked them but believe us when we say there is so much juicy, relatable content and info in here for everyone! In this episode, we really get into this question of how we each define ‘good’ and what this means in terms of business decision and ambitions. We talk about glass ceilings and aiming for the right height so as not to come crashing down. We also talk about context switching, gaining traction, the point of focus and parkour! For this and much more be sure to tune in! Key Points From This Episode: • What can actually be accomplished in 10 hours a week? [0:05:37.2] • The difference between a public product and an incubation period. [0:10:15.6] • The frustrations of time limitations and excesses. [0:11:40.3] • Multitasking and the question of a number of side hustles. [0:18:10.8] • Reframing this idea for the perspective of the audience and following enjoyment. [0:23:35.3] • Building a minimal viable audience through a singular focus. [0:29:06.5] • Recognizing something good and worthwhile in business. [0:32:34.0] • Defining what you value and aim for with your projects. [0:36:41.3] • A lesson from parkour and expert navigation of your environment. [0:43:22.9] • Founder stories and what we can learn from each other. [0:48:11.6] • Settling in for the long game and learning patience. [0:51:33.6] • Gauging our own glass ceilings and avoiding being caught off guard. [0:54:35.1] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • Bullshit Jobs — https://www.amazon.com/Bullshit-Jobs-Theory-David-Graeber/dp/150114331X • Palapa — https://palapa.co/ • Brooke Castillo — https://thelifecoachschool.com/ • Amy Porterfield — https://www.amyporterfield.com/ • Pat Flynn — https://www.smartpassiveincome.com/ • Wet Fly Swing Podcast — https://wetflyswing.com/show/ • ESPN — http://kwese.espn.com/ • Steph Crowder on Twitter — https://twitter.com/stephcrowder_ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Courage and Clarity — https://www.courageandclarity.com/ • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 290: How to Grow With Intention & Avoid Growth for Growth’s Sake (FS290) | File Type: audio/mp3 | Duration: 57:39

Shownotes: http://fizzleshow.com/290 To scale or not to scale? When is the right time to take a step up and bust through that glass ceiling with your business? Is getting better preferable to getting bigger? In this episode we are talking about growing with intention. The topic of this conversation was sparked by a question about scaling in the Fizzle forums and after some rumination on the idea of scaling and the right times for this, we settle on the idea and that intentionally growing is always preferable to growth for growth’s sake. We also talk about what this really looks like, unpacking balancing your ambitions, finances and lifestyle as well as the opportunities that challenges and problems offer us. There are no definitive answers for everybody here, but hopefully the discussion will lead you to your own conclusions. For a great conversation on a indispensable question, be sure to tune in with us! Key Points From This Episode: • Fizzle is hiring! [0:04:49.2] • Keeping a business lean and profitable [0:07:20.1] • The conundrum of balancing the glass ceiling, the itch and lifestyle. [0:08:58.7] • Reaching your goal and the lack of satisfaction that can occur. [0:13:54.4] • The usefulness of challenges and problems in our businesses. [0:17:12.2] • The example of Basecamp and their growth philosophy. [0:24:35.6] • What is entrepreneurship becoming? What do you want it to feel like? [0:27:18.4] • Why slowing down and stabilizing your business and purpose can be difficult. [0:32:55.3] • Grounding your ambition and desire for exhilaration. [0:37:24.8] • The range of feelings and emotions that are possible at any point in your path. [0:42:50.5] • Implementing a practice intentionally and sharpening your edge. [0:45:58.1] • What the question of scaling really signifies. [0:49:40.7] • Growing with intention and getting better rather than bigger. [0:53:35.4] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • Fizzle Sparkline — https://fizzle.co/sparkline • Bizdom Retreat — https://www.courageandclarity.com/bizdom/ • Aiden Fishbein — https://vitals.agency/blog/author/aiden/ • Tim Ferriss — https://tim.blog/ • Paul Jarvis — https://pjrvs.com/ • James Clear — https://jamesclear.com/ • ConvertKit — https://convertkit.com/ • Nathan Barry — https://www.linkedin.com/in/nathanbarry • Barret Brooks — http://barrettbrooks.com/ • Jason Fried — https://www.ted.com/speakers/jason_fried • David Heinemeier Hanson — http://david.heinemeierhansson.com/ • Basecamp — https://basecamp.com/ • Rework - https://www.amazon.com/Rework-Jason-Fried/dp/0307463745 • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Pat Flynn — https://www.smartpassiveincome.com/ • Tony Robbins — https://www.tonyrobbins.com/ • Stephen Covey — https://www.franklincovey.com • The 7 Habits of Highly Effective People — https://www.goodreads.com/book/show/36072.The_7_Habits_of_Highly_Effective_People • Jim Rohn — https://www.jimrohn.com/ • Zig Ziglar — https://www.ziglar.com/ • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

 Episode 289: From FOMO to Focus (FS289) | File Type: audio/mp3 | Duration: 1:06:15

Shownotes: http://fizzleshow.com/289 What does today’s model for success look like? How do you know what to focus on? What is your most direct path to growth and reward? Our businesses are always evolving and rotating according to our surroundings, our products and ourselves. The path that you end up choosing and taking with your work will obviously define its outcomes and so it is a constant question in our minds. In this episode we look specifically at Steph’s other business, Courage and Clarity as an example of a growing project and the decisions that are necessary in this process. We think about how to figure out the ever present question of what to work on today and also stress the importance of putting that work in right now. We talk about letting your business mature, what that maturity means, simplification and raising the stakes. This is the up close and personal look at a business that you have been waiting for! Tune in and listen to it all! Key Points From This Episode: • The evolution and history of the definition of business. [0:06:03.6] • An introduction to Courage and Clarity and how it started. [0:08:09.3] • Courage and Clarity’s first ever in-person retreat. [0:09:52.7] • A list of recent ventures Steph has made with her business. [0:14:43.2] • Upping your game where it counts. [0:18:01.9] • The entrepreneurial treadmill and walking away. [0:19:32.1] • Simplification and the maturation of your business. [0:24:54.6] • Doing the work to enjoy doing the work and the issue of time. [0:30:42.2] • Detaching yourself from the results and connecting to the work. [0:36:50.1] • Maintaining your energy in your strongest spheres. [0:40:01.6] • The joy of missing out and saying no to opportunities. [0:44:02.6] • Letting your passion lead your way and motivate your work. [0:50:21.8] • The rudder of your business and the keel that stays the course. [0:55:25.3] • Focussing on profit first and taking care of the basics. [0:59:15.3] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • It Will Be Exhilarating — https://www.amazon.com/Will-Be-Exhilarating-Dan-Provost-ebook/dp/B0092OPXX4 • The Hard Thing About Hard Things — https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 • Seth Godin — https://www.sethgodin.com/ • Courage and Clarity — https://www.courageandclarity.com/ • Bizdom Retreat — https://www.courageandclarity.com/bizdom/ • Megan Hale — http://www.megan-hale.com/ • Elizabeth Gilbert — https://www.elizabethgilbert.com/ • Steven Pressfield — https://stevenpressfield.com/ • Pauly Shore — https://www.imdb.com/name/nm0001736/ • Sigur Rós — https://sigur-ros.co.uk/ • Gladiator — https://www.imdb.com/title/tt0172495/ • Jason Fried — https://medium.com/@jasonfried • David Heinemeier Hansson — http://david.heinemeierhansson.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Danielle LaPorte — http://www.daniellelaporte.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

 Episode 288: The 3 Habits That Grew His Business to 428,000 Email Subscribers (FS288) | File Type: audio/mp3 | Duration: 56:37

Shownotes: http://fizzleshow.com/288 How can we live better lives? Do you want to implement great habits in order to achieve your goals? What determines the success of our attempts when trying to form habits? We cannot really have a conversation about successful business owners and entrepreneurs without discussing the importance of habits and the systems that allow them to build their dreams. But what is formula to implementing this? In this episode we get down to the real essence of habits, their relationship to individual and social identity and how they are formed. We unpack these ideas to better understand the cycle of improvement that we all should really be trying to embody. Today on the show we are joined by James Clear, the author of Atomic Habits, the creator of the Habits Academy, a weightlifter, and a travel photographer in over 30 countries. James is basically a habit expert and has loads of great ways to unpack these ideas for everyone’s benefit We also talk about the concept of one percent better, the explore-exploit tradeoff, adaptability and reinvention. James has a bunch of really useful frameworks and distinctions that will undoubtedly progress your thinking in this area. For a particularly inspiring and thought provoking conversation be sure to check this episode out! Key Points From This Episode: • Understanding the compounding effect of the one percent better concept. [0:05:12.4] • Decision making and habits as the two pillars of success. [0:10:01.2] • The difference between goals and systems. [0:15:36.3] • The cardinal rule of behavior change and waiting for results. [0:20:28.4] • Identity conflicts making changes stick through your beliefs about self. [0:26:30.3] • Adaptability and the potential to reinvent yourself. [0:33:25.1] • Some of James’ systems that he has used to build his site. [0:35:20.8] • The real value of ideas and how to house them effectively. [0:39:00.4] • James’ most valued habits for his health and business. [0:40:47.6] • Atomic Habits and what James hopes its readers will gain. [0:46:05.3] • The evolution of systems and the importance of reflection and review. [0:50:31.6] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • James Clear — https://jamesclear.com/ • Atomic Habits — https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 • Mitch Horowitz — https://mitchhorowitz.com/ • Elon Musk — https://www.forbes.com/profile/elon-musk/#2ba127667999 • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Seth Godin — https://www.sethgodin.com/ • Entrepreneur — https://www.entrepreneur.com/ • TIME — http://time.com/ • New York Times — https://www.nytimes.com/ • CBS — https://www.cbs.com/ • Derek Sivers — https://sivers.org/ • Scott Adams — https://www.linkedin.com/in/scott-adams-52b1595a • Dilbert — http://dilbert.com/ • Evernote — https://evernote.com/ • Why Facts Don’t Change Our Minds — https://jamesclear.com/why-facts-dont-change-minds • Niall Ferguson — http://www.niallferguson.com/ • Slack — https://slack.com/ • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

 Episode 287: How To Really Connect With A Digital Audience (FS287) | File Type: audio/mp3 | Duration: 59:27

Shownotes: http://fizzleshow.com/287 How do successful businesses capitalize on their contacts? Do you want to resonate with each individual in your audience? What is the best way to communicate with your mailing list? All of these questions pertain to the same issue, running a profitable online business in the contemporary climate. Achieving this might sometimes seem like a mountain but we are here to show you that the mountain is not unscalable and that mountain climbing can be fun! In this episode we break down the fundamentals of digital communication and connection with an audience as individuals. We get into some examples of emails and promotions and which methods work in certain situations. The discussion also takes time to unpack the idea of offering a transformation to a potential customer as the basis of selling. We also talk about welcome sequences, bridging emails, the know-like-trust principle and setting aside perfectionism and getting started. All of these ideas are pretty vital to being able to stay afloat as a digital entrepreneur. So for all this and many more inspiring ideas, be sure to tune in! Key Points From This Episode: • Individualizing the way you communicate with a group. [0:10:02.5] • How Aubrey Marcus wrote a sales email that connects with the reader. [0:14:50.2] • Why take email seriously? [0:21:37.7] • The moment that someone subscribes to your email list [0:29:12.3] • Remembering the two basic lessons of email marketing. [0:36:35.2] • Bridge emails instead of the usual welcome sequence. [0:40:20.8] • How to communicate and facilitate a transformation. [0:43:40.7] • The progression of connection and education with your audience. [0:54:56.4] • Leaving alone the perfectionist inclinations and getting started. [0:57:44.3] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • Joe Rogan — https://www.joerogan.com/ • Tony Robbins — https://www.tonyrobbins.com/ • Aubrey Marcus — https://www.aubreymarcus.com/ • Onnit — https://www.onnit.com/ • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Tim Ferriss — https://tim.blog/ • Courage and Clarity — https://www.courageandclarity.com/ • 15 Minute Planner Method — https://www.courageandclarity.com/plan/ • Squarespace — https://www.squarespace.com/ • MailChimp — https://mailchimp.com/ • Drip — https://www.drip.com/ • ConvertKit — https://convertkit.com/ • Al Gore — https://www.biography.com/people/al-gore-9316028 • Steve Jobs — https://allaboutstevejobs.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

 Episode 286: 5 Ways To Come Up With Great Content Ideas Right Now | File Type: audio/mp3 | Duration: 1:05:33

Shownotes: http://fizzleshow.com/286 Do you need new ideas for content creation? How can you setup a stream of constant creative energy to best serve your audience? Is there a recipe for this process? Although there are no definitive answers to these questions, here at Fizzle we do think we have some helpful directions to get your content conveying belt rolling! It is actually a bit easier than you might think to get that pot steaming and your platforms fizzling with fresh new stuff for you clients. In this episode we talk a little about marketing and social media and the different philosophies around these concepts before getting down to the actual nitty gritty ways to jumpstarting your creativity. We also talk about SEO, bias, viral sharing and all that good stuff you are usually aiming for. We look at the three major avenues that you can use, that are right at your fingertips, so we know you are going to want to get in on this! For all this and much more, be sure to tune into this must-hear episode! Key Points From This Episode: • The evolution of content marketing and social media now. [0:03:55.4] • The two schools of thought on what makes content grow. [0:07:19.6] • Matching your content and strategy with your type of business. [0:12:38.4] • The built in bias that can help us along our entrepreneurial path. [0:18:45.7] • Using both schools of thought in conjunction with each other. [0:22:20.9] • Accidental SEO and finding your way as you go. [0:28:02.4] • Writing content for shares or viral possibility. [0:29:50.3] • Content creation as a means to scratch your own itch. [0:35:25.7] • Taking inspiration from your own life and business for new content. [0:39:05.4] • Ideas from research and surveys in an existing community. [0:45:00.8] • What are your contemporaries creating? Using this question as a starting point. [0:50:22.4] • Grouping these strategies into passive and active. [0:56:49.1] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • Motherbirth — https://motherbirth.co/ • Simplified Instagram — https://www.instagram.com/simplified/?hl=en • Matt Giovansci — https://www.linkedin.com/in/mattgiovanisci • Swim University — https://www.swimuniversity.com/ • Flywheel Hosting — https://fizzle.co/sparkline/fizzle-plus-flywheel • SEO fro Bloggers — https://fizzle.co/seo • Brendan Hufford — https://brendanhufford.com/ • Epic Content Marketing - https://fizzle.co/sparkline/epic-content-marketing • Clayton Christensen — http://www.claytonchristensen.com/ • BuzzFeed — https://www.buzzfeed.com/ • Joe Rogan — https://www.joerogan.com/ • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Courage and Clarity — https://www.courageandclarity.com/ • The Goal Digger Podcast — https://podcast.jennakutcher.com/ • Jenna Kutcher — https://jennakutcher.com/home • Is Your Dream Really Possible? Episode — https://www.courageandclarity.com/podcast/108 • Scott Dinsmore — https://liveyourlegend.net/about-scott-dinsmore/ • Ahrefs — https://ahrefs.com/ • Pat Flynn — https://www.smartpassiveincome.com/ • Joe Biden — https://www.huffingtonpost.com/topic/joe-biden • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

 Episode 285: SEO Isn’t Complicated – Here’s How To Get Started | File Type: audio/mp3 | Duration: 1:02:57

Shownotes: https://fizzle.co/285 Would you like to get more people to visit your website? How can search engine optimization help you do this? Most of us are aware of the capabilities of SEO to some extent. But it is a challenging and daunting field to enter, so we thought we would supply you with some basics and tips to get your website popping! In this episode we look at the rise and development in SEO as a methodology and skillset and talk about how to go about optimizing your website from the very first steps to the more advanced ones. Today on the show we are joined by Matt Giovansci, an old friend and collaborator who we have hosted before on the podcast. Matt runs a number of websites and businesses and has spent the better part of the last two decades perfecting the game of SEO. We also talk about research, content creation, the evolution of Google and when SEO is necessary and when it is not. Matt gives us great insights from personal experience and his learning to help you on your way So for all this and much more be sure to tune in! Key Points From This Episode: • Matt’s history of online work and search engine optimization. [0:04:20.8] • A quick introduction to the basics of SEO. [0:05:29.9] • The big change that occurred when Google got wise to link farms. [0:08:41.7] • When and why to even bother with SEO. [0:12:38.2] • The research and tools that can help you decide how to optimize your site. [0:16:11.2] • Using this research as a indicator and influence on your content creation. [0:23:52.1] • Comparing free SEO tools with the paid versions. [0:26:59.2] • The first steps that Matt took with his first site. [0:29:25.1] • Understanding SEO as larger, more advanced, customer research. [0:31:40.8] • The importance of patience and quality content in the SEO game. [0:37:38.9] • Where we are currently at with Google’s algorithms. [0:42:32.8] • Combining and developing content as you learn. [0:46:02.3] • Understanding your role in Google’s business. [0:49:55.2] • Some info on Matt’s behind the curtain course. [0:51:27.9] • A round of quick rife questions with Matt! [0:55:02.1] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • MoneyLab — https://www.moneylab.co/ • Swim University — https://www.swimuniversity.com/ • Black Hat SEO — https://www.wordstream.com/black-hat-seo • Google Panda — https://moz.com/learn/seo/google-panda • Google Penguin — https://moz.com/learn/seo/google-penguin • Pat Flynn — https://www.smartpassiveincome.com/ • Gazelle Glider — https://gazelleglider.com/ • Pool Care Rap Video — https://www.youtube.com/watch?v=n_06MCOcdvo • Wait But Why — https://waitbutwhy.com/ • Elon Musk — https://www.forbes.com/profile/elon-musk/#119fc4f57999 • BagWorks — http://bagworks.co/ • Ahrefs — https://ahrefs.com/ • Moz — https://moz.com/ • SEMrush — https://www.semrush.com/ • Minaal — https://www.minaal.com/ • Brew Cabin — https://www.brewcabin.com/ • Pinterest — https://pinterest.com/ • Backlinko — https://backlinko.com/ • Roasty — https://www.roastycoffee.com/ • SEO fro Bloggers — https://fizzle.co/seo • Flywheel Hosting — https://fizzle.co/sparkline/fizzle-plus-flywheel • Squarespace — https://www.squarespace.com/ • Aer Tech Sling — https://www.aersf.com/tech-sling-black/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

 Episode 284: 800,000 Followers and Still Working Day Jobs (FS284) | File Type: audio/mp3 | Duration: 51:25

Show Notes: http://fizzleshow.co/284 Can losing your job be the best thing to happen to you? How do you convert social media followers to website traffic? Once you have a big social media audience is selling a product or service easy? These are the questions we are fielding today from our Fizzle Forums in the round up! Although quite specific to each person posing the question there is a lot to unpack and hopefully enough for most of our audience to relate to on some level. In this episode, we look at each of these topics and really try and draw out the best advice we can muster for you and your business. We examine what it means to really go beyond the call of duty and give your business your all, we discuss the value of social followings and what remains ever valuable in today’s online climate. We also talk about monetization and the importance of a personal touch on Instagram. We look at good examples of familiar and prominent entrepreneurs to exemplify approaches to these issues, notably Joe Rogan and Gary Vaynerchuk, names you will most surely be used to hearing! So for all this and much more be sure to tune in with us Fizzlers! Key Points From This Episode: • Losing my job was the best thing that ever happened to me! [0:05:10.8] • Going beyond the basics and being consumed with finding your clients. [0:13:15.3] • The genesis of this approach to success. [0:16:45.9] • Converting Instagram follows to website traffic. [0:21:59.3] • Making a launch fun and personal on a social media platform. [0:30:58.2] • Monetization of a large social following. [0:37:20.3] • The constant importance of writing in the evolving landscape of content. [0:43:56.2] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • Yelp! — https://www.yelp.com/ • Derek Halpern — https://socialtriggers.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Jab, Jab Jab, Right Hook — https://www.garyvaynerchuk.com/the-one-thing-i-didnt-clarify-enough-in-jab-jab-jab-right-hook/ • Aubrey Marcus — https://www.aubreymarcus.com/ • Joe Rogan — https://www.joerogan.com/ • Kylie Jenner — https://www.instagram.com/kyliejenner/?hl=en • Simplified Planner — https://www.emilyley.com/collections/simplified-planner • Elon Musk — https://www.forbes.com/profile/elon-musk/#675c97937999 • Patreon — https://www.patreon.com/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

 Episode 283: Don't Make These Web Hosting Mistakes! (FS283) | File Type: audio/mp3 | Duration: 50:49

Shownotes: http://fizzleshow.co/283 How much do you know about your website’s hosting? Has finding the right host been a challenge that you wish you could put to rest? What really is the best hosting platform for you and your business? Whether you are tech savvy or not, chances are you have had some issues with website hosting during your entrepreneurial life. Almost all businesses require an online presence and thus a homepage for customers to visit, but setting this up has historically been a tricky business. In this episode we look at some the developments in this field over the last decade or so and speak particularly on our experiences with WordPress and Squarespace. From there, we look at the different hosting options available to WordPress users and talk about the two main lanes that these fall into. We also talk about domain purchasing and how your host can effect everything related to your website. The last part of the episode is dedicated to to announcing a great web hosting offer that is now available through your Fizzle membership. We are extremely excited about this, so make sure to stay tuned for that! For all this and more, listen up in and get it all, Fizzlers! Key Points From This Episode: • Why the majority of entrepreneurs and Fizzlers are on WordPress. [0:05:15.7] • Some of the dangers and horror stories related to web hosting. [0:07:47.6] • Getting what you pay for with web hosting. [0:12:40.2] • Chase’s experiences with domain purchasing and managed hosting. [0:14:39.6] • The effects that your host will have on your and your users’ experience. [0:18:50.8] • Why managed Wordpress hosts offer so much to new users. [0:23:55.3] • Some information on Flywheel, and a special offer for Fizzlers. [0:28:12.2] • Getting the most out of the host! [0:36:21.7] • The added bonuses of having a built in host within the Fizzle membership. [0:40:15.5] • Why this conversation is the essential step after your product. [0:43:30.3] • And much more! Links Mentioned in Today’s Episode: • Fizzle — https://fizzle.co/ • Fizzle Try 5 — http://fizzle.co/try5 • Squarespace — https://www.squarespace.com/ • WordPress — https://wordpress.com/ • DreamHost — https://www.dreamhost.com/ • BlueHost - https://www.bluehost.com/ • HostGator — https://www.hostgator.com/ • Digital Ocean — https://www.digitalocean.com/ • Liquid Web — https://www.liquidweb.com/ • WP Engine — https://wpengine.com/ • Father Apprentice on Twitter — https://twitter.com/fatherapprentic?lang=en • BagWorks - http://bagworks.co/ • Flywheel — https://getflywheel.com/ • Fizzle Hosting — https://fizzle.co/hosting • Pingdom Website Speed Test — https://tools.pingdom.com/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs

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