The P.T. Entrepreneur Podcast

Once upon a time a second year, PT student and some buddies started a blog on with the hopes of providing future PT Students tools to facilities professional growth. Fast forward 6+ years and that guy's blog is now getting over 65,000 (yes thousand) hits a month. Who is this PT/Blog superstar you ask? On episode 61 of the PT Entrepreneur Podcast, I find him. His name is Jim Heafner and he is one of the founders and content creators for the Student PT blog and the owner of Heafner Health, which is a Boulder, CO-based cash practice. Find out Jim's secret to starting and marketing a successful blog.

On Episode 60 of the PT Entrepreneur Podcast, I talk about how our business can learn a lot from the company RockTape and how they brand all of their products.

Do you know what your liability as a business owner if you accidentally injure someone in the course of care? Most of us have an idea but don't actually know. That is why I asked my good friend, Bruce Hagen or Hagen Law to come on the PT Entrepreneur Podcast to give us a personal injury 101. Bruce Hagen is one of the world's foremost experts on personal injury law. He has worked on claims ranging from NFL concussion suits to starting the Bike Law movement in the United States. Learn more about him and his practice at http://hagen-law.com and Bike Law at http://bikelaw.com.

On episode 58 of the PT Entrepreneur Podcast, I answer student PT questions.

On episode 57 of the P.T. Entrepreneur Podcast, I sit down with Zach Long to talk about developing a personal brand. If you aren't aware of Zach over the last 3 years he has developed one of the best following's on the internet via his PhyisioCoach website The Barbell Physio. The site is the combination of educational blog posts, movement, and mobility demo videos and programming to fix pain and improve performance. On this episode, we talk about how Zach went about establishing his personal brand, how long it took him to get up and going and then how he is continuing to grow the brand into a powerhouse in the strength & conditioning communities. Check it out and let me know what you learned from Zach that you'll use to develop your personal brand via an iTunes review.

On Episode 56 of the PT Entrepreneur Podcast, I talk about the most important place you can invest your money: yourself.

When I tell you I have a branding expert on the podcast where does your mind go? Most of you will think logo design, style guide or potentially even messaging, but as Karen McKenzie explains in Episode 55 of the PT Entrepreneur Podcast, it is so much more. Check this episode out to learn what makes a good logo, what goes into developing a good brand and why it's almost as important as your product to have your branding dialed in.

When you think about clients is your mindset: there just isn't enough or do you look at the fact that the entire world is a potential patient? This is a classic example of having an abundance vs. scarcity mindset. On Episode 54 of the P.T. Entrepreneur Podcast, I tell you why having an abundance mentality is key to being successful as PT.

Earlier this year I launched a Goal Setting Challenge where tons of you guys preplanned a major goal to achieve, wrote it down and then submitted it to me. I checked them all out and selected Dr. Eric Wallace of Motus Physical Therapy in Appleton, WI to win a free 1-hour strategy call. On this call we talk about Eric's current business where he specializes in helping golfers, then asses his goals and talk about some options for growing his business. Hopefully, you can learn something from our conversation. If you're interested in a strategy call of your own feel free to reach out to danny@athletespotential.com. Learn more about Eric Wallace here http://www.motusrx.com/  

Are you starting your day off relaxed or stressed? A simple morning routine is a key to being successful. On episode 52 of the P.T. Entrepreneur Podcast I talk about having a simple morning routine and how it creates the headspace for your day.

One of the most common questions I get is how can I pay off my student loans faster? My answer is always: why do you need to pay them off faster? I usually get a funny look when I say this, but the truth of the matter is that there has to be a balance between paying off debt and your cash flow. Most new PT's don't have enough business training to even know what cash flow is so on Episode 51 of the PT Entrepreneur Podcast, I tackle the top of cash flow vs. debt and how to use the cash flow index to determine how fast you should repay your loans.

Recently I was working with a PT student at my practice and he mentioned that some of his classmates mentioned that they thought to operate a cash practice was greedy. Their view is that you are essentially a jerk for not accepting people's insurance. So with Episode 50 of the P.T. Entrepreneur Podcast, I will share my thoughts on why having a cash-based practice is quite the opposite of greedy.

On Episode 49 of the P.T. Entrepreneur Podcast, I sit down with my good friend Brandon Vaughn to talk about how he grew his practice, Vertex, from a small 2 man operation to a multiple location physical therapy clinic using the hybrid model (accepting cash & insurance). Learn more about Brandon Vaughn and his practice here (http://vertexpt.com/about-us/our-team-millwood/)

On this episode of the PT Entrepreneur Podcast, I sit down and talk about one of the most common questions I get: Should I Go To Physical Therapy School? My answer is...IT DEPENDS. I know right, the worst answer in the world. But The truth really is it that it depends on what you want to do and what your goals are. On this episode, I break down how to look at your goals to see if you should go back to PT school.  

On the first episode of 2018, I look back at 2017 to talk about what I learned in the past year about running a business. Here are the topics that I cover * Plan for success * Employees are an asset, not a liability * There is no growth without growing pains * Focus your energy * Get a coach or business group to work with on a regular basis