The P.T. Entrepreneur Podcast

The verb "Googling" something didn't exist 15 years ago, now most American's probably say it at least 3 times per day. Google has become a category king in the search index business. In the physio world we want to become the category king in whatever our niche is. Yours maybe the active community or active moms, but whatever it is you need to specify a category that you are going to dominate. On this episode I talk about the importance becoming a category king and provide some ways to figure out what category you should be in.

This past weekend we had our PT Entrepreneurs Mastermind sales and marketing meeting in Atlanta and it left me so fired up that I wanted to share my big take aways from it and because I think these lessons can help all of us change health care industry. If you are interested in joining the next mastermind make sure you get over to http://physicaltherapybiz.com (http://physicaltherapybiz.com) and get on the wait list.

A great way to make some extra income as a physio is to become an instructor for a continuing or even primary education group. Often times these positions will allow you to travel, meet great people and even extend your own messaging. The issue is these positions are sparse and hard to get when one is available. So this week I share the lessons I learned from getting involved with MobilityWOD as an instructor in an effort to help you get a side hustle as an instructor.

This episode of the PT Entrepreneur Podcast comes live straight from my hotel room in Phoenix. The next few podcast are inspired by my experience at the ClickFunnels mastermind with digital marketing expert Russell Brunson. At the seminar they talk about this idea of finding partner in the digital marketing space that can become influencers for your business. It got me thinking and I came up with this concept of the Dream 10, which is 10 people that you have a strong collaborative relationship and are not necessarily referral sources. Tune in to find out why I think this is a huge deal for local businesses like cash PT's and some ideas for assembling your Dream 10.

On this episode of the podcast I am joined by one of the most profound guests I have ever had on the show: my 6 year old son Jack. At home we call Jack "young money jr." so I wanted to get him on so he could share his perspective on saving money, advertising, jiu-jitsu and nerf gun businesses. (Producers note: I listen to everyone one of these episodes twice and this is sincerely one of the funniest, and insightful we've ever done) If you haven't yet get your butt over to https://physicaltherapybiz.com/ (https://physicaltherapybiz.com/) and get on the waitlist for our next Mastermind group. It's opening soon.

This episode of the podcast is a Q and A I recorded with Indiana State Universities PT students about the entrepreneurship. The reason I wanted to post this on the podcast is because I think I answered a lot of questions that many of you have about starting your own practice. Check it out and if your question wasn't answered shoot me a DM on Instagram @dannymattapt with your question and I will answer it on an upcoming episode. Also just incase you skipped the intro the PT Entrepreneurs Mastermind is getting ready to open up in November, make sure you go get on the waitlist to be a part of it here (https://physicaltherapybiz.com/).

One of the best ways to impact your business and build your brand in a positive way is by public speaking. However it can be a hard thing if you've never done it, so on this episode I give you some of my favorite tips and tricks for developing your public speaking abilities. Check out http://physicaltherapybiz.com (http://physicaltherapybiz.com) for more great resources on how to grow your business.

Your practice is growing, the phone is ringing off the hook and distracting you from patients and every time you turn around someone is asking for something. It's time to hire someone. On this Episode I sit down with my friend Yves Gege to discuss all thing hiring including: * Hiring another practitioner vs hiring a office manager * How to find good employees * How to interview people * Nuanced business related things you need to know about having employees Check out the Episode and let us know if we help you via an iTunes review. We love hearing from you. If you are interested in signing up for The PT Entrepreneur Mastermind head over here (https://go.physicaltherapybiz.com/who-it-s-for).

This weeks podcast isn't about business. It's about something more important: helping out one of our own. Many of us in the cash PT world know Jarrod Carter (https://drjarodcarter.com/)well. His website (https://drjarodcarter.com/) and podcast are seminal works for the success of the cash PT, in fact when I was transitioning from the Army to the Cash PT world Jarod was the guy that was there to help me along. Recently his 2 twin daughters were diagnosed with Type 1 Spinal Muscular Atrophy, which until less than 2 years ago, was a fatal diagnosis with no treatment. Now, there’s hope with a groundbreaking medicine (Spinraza) which they have already begun, but the treatment is not cheap, luckily most of it is covered by insurance. However, insurance does not cover nearly enough therapy and home care to provide them with the quality of life and likelihood of progress they deserve. Right now, the twins are getting physical therapy, occupational therapy and speech therapy, however we’re being told they only have 60 visits of therapy per year, which we will go through in the first 10-11 weeks of each year. Their family looking at an out-of-pocket cost of about $120 per therapy session for the other 41 weeks which adds up to about $24,000 per year. As a community of Cash PT's I am imploring you to do something to help out Jarod and his family. It can be as simple as sharing the message on social media or even donating a few dollars the GoFundMe page (https://www.gofundme.com/Adelaide-Gray-twins-need-help) that the Carter's set up. Let's take care of one of our own!

On Episode 126 I am joined by Brett Bartholomew who is a strength and conditioning coach, speaker, author and epic cook. Brett's book Conscious Coaching is probably one of the best reads available if you are working with people. The book looks at 16 common human archetypes and how to interact with them in order to work effectively. As a follow up to the book Brett developed a course called Bought In which uses the archetypes and language strategies to help develop buy in. On this episode we talk about this idea of developing buy in, why it's important to the practitioner and some strategies for doing it.   Check Out All Of Brett Bartholomew's offerings here: Art Of Coaching Podcast (https://itunes.apple.com/us/podcast/the-art-of-coaching/id1438273764?mt=2) Course: http://artofcoaching.com Book: https://goo.gl/mNhcrv (https://goo.gl/mNhcrv) Personal Website: https://brettbartholomew.net/

Is your schedule full? If not then here's the solution: retention. Obviously there are some conditions you don't need to see more than once, but if some one has had chronic back problems for 20 years you're not fixing it in 1 visit. So when that persistent pain patient doesn't come back to you after 1 visit, what's the issue? Generally it's not money, it's something else. On this episode I talk about what that thing is and how to retain every patient you should. Make sure you check out my new website PhysicalTherapyBiz.com (https://physicaltherapybiz.com/) to get a bunch of free stuff that will help you in building your practice.

This week I sit down with a unicorn! Dr. Jim Floyd of Vertex Physical Therapy in Columbia, SC to talk about how he has manages to walk the thin line of being a hybrid practice that takes insurance and also gets to work with insurance paitients. On this episode we dive into the pro'c & con's of both models, how to scale the practice outside of the 4 walls of your city, how to have a 92% full book when you open your practice & why taking a 160k loan may not be a terrible idea. Check it out and then check out Jim on his website (http://vertexpt.com/about-us/our-team-millwood/), his LinkedIn (https://www.linkedin.com/in/jim-floyd-30543372) If you are interested in signing up for the next Mastermind make sure to email Ashley at info@athletespotential.com

Recently I had a listener right in and express that wish I would be more focused on the mission of helping others than the numbers of running a business. After thinking about it for a few weeks I decided to respond with and explanation of how not caring about your numbers is basically saying you don't care about the larger mission. Tune in to learn all the juicy tidbits.

This episode is a little different than my normal episode. Recently I was working with a client of mine who is a former NFL player. He came in for some treatment on his shoulder and it turned into a conversation that inspired about what to do after you've climbed your proverbial MT. Everest. If you think about it most of us spend our whole lives chasing something. It's the reason we get up in the morning and it's the thing that motivates us to be better. What happens when that is gone? What are you going to do. Find out my answer and learn how to change this situation if it comes up in your life.

What's the best part of owning a cash physical therapy practice? Check out this Episode of the PT Entrepreneur Podcast to find out.