Build a Better Agency Podcast show

Build a Better Agency Podcast

Summary: Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

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Podcasts:

 EP 203: Building wealth outside your agency with Chris Prefontaine | File Type: audio/mpeg | Duration: 55:09

Chris is the best-selling author of Real Estate on Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash or Credit. He’s also the founder of SmartRealEstateCoach.com and the Smart Real Estate Coach Podcast.

 EP 202: Effective video marketing for agencies and their clients, with Gideon Shalwick | File Type: audio/mpeg | Duration: 59:53

When Gideon learned that 85% of viewers watch video content on silent mode, he realized the importance of captions -- and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers and burn those captions directly into the video using punchy, engaging layouts.

 EP 201: How agency owners can bridge the millennial employee divide with Chris Tuff | File Type: audio/mpeg | Duration: 57:30

Chris is the national bestselling author of The Millennial Whisperer, which was released in February 2019 and quickly became the #2 bestselling book at Barnes & Noble. His dynamic approach to attracting and motivating the next generation in the workplace has had him featured in Forbes, Fast Company, Fox TV, Cheddar News, and more.

 EP 200: Agency Trends Report Part 2 with Drew McLellan | File Type: audio/mpeg | Duration: 43:05

Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

 EP 199: How agencies should approach influencer marketing with Shane Barker | File Type: audio/mpeg | Duration: 01:06:24

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. He is the founder of Shane Barker Consulting and the co-founder and CEO of Content Solutions. With over 15 years of experience in the field of SEO and digital marketing, Shane is one of the foremost thought leaders in the industry.

 EP 198: The B2B sales blueprint for agency owners with Dan Englander | File Type: audio/mpeg | Duration: 50:38

Dan Englander is the host of The Digital Agency Growth Podcast and CEO of Sales Schema, a managed opportunity-generation service for boutique agencies. Previously he was the first employee business development lead at IdeaRocket, and Account Coordinator at DXagency. He's the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new and exciting aches and pains through Brazilian Jiu-Jitsu.

 EP 197: What agencies don’t know about customer experience with Heidi Trost | File Type: audio/mpeg | Duration: 44:59

Heidi Trost is a user experience researcher, designer, usability expert, and UX thought leader. As the founder of Voice+Code, she helps companies developing emerging technologies improve the customer experience of their digital products.

 EP 196: Is your agency sellable? with Terry Lammers | File Type: audio/mpeg | Duration: 48:34

Terry Lammers grew up watching his parents run their own company in the fuel & lubricants industry, and eventually came on as a full-time employee in the early 90s and took over as president of the company. In just 18 years, TriCounty Petroleum had purchased 11 different companies, growing Terry's family business from $750,000 annual sales to over $40 million when the company was sold in 2010.

 EP 195: Agency Trends Report Part 1 with Drew McLellan | File Type: audio/mpeg | Duration: 26:05

Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

 EP 194: How do you tell your agency’s story with Park Howell | File Type: audio/mpeg | Duration: 54:00

Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help leaders of purpose-driven brands clarify their story to amplify their impact and simplify their life.

 EP 193: The digital trends agency owners need to be tracking with Tom Webster | File Type: audio/mpeg | Duration: 50:54

Tom Webster has nearly 20 years of experience researching consumer usage of technology, new media, and social networking. In addition to The Infinite Dial, he is the principal author of a number of widely-cited studies, including The Social Habit and Twitter Users in America. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights.

 EP 192: Speaking engagements for agency biz dev with Steve Markman | File Type: audio/mpeg | Duration: 52:33

Steve Markman started Markman Speaker Management, LLC in 1994. It’s a speaker’s bureau with access to an international network of speakers in all fields and industries. He also coaches business owners and professionals on how to best speak for the right reasons to the right audiences.

 EP 191: From boss to advocate: becoming a dream leader within your agency with Dan Ralphs | File Type: audio/mpeg | Duration: 52:08

Dan is the founder of Dream Leadership Consulting and is one of the world's foremost experts on unlocking the power of dreaming. He has an amazing ability to help people discover their own dreams and learn how to go after them. His realistic approach to dreaming recognizes that dreaming is not a magic pill but rather a new way of thinking about our ability to create.

 EP 190: Positioning your agency with Drew McLellan | File Type: audio/mpeg | Duration: 34:59

Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

 EP 189: As an agency owner – how should you be thinking about AI with Paul Roetzer | File Type: audio/mpeg | Duration: 55:10

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON).

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