EP 202: Effective video marketing for agencies and their clients, with Gideon Shalwick

Summary: When Gideon learned that 85% of viewers watch video content on silent mode, he realized the importance of captions -- and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers and burn those captions directly into the video using punchy, engaging layouts.