Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Scott Welch, Global Corporate Relations Manager, at Columbia Sportswear Company about their national cause marketing program with the National Park Foundation called Find Your Park.

Today on Cause Talk Radio, Megan and Joe talk to Randy Paynter, Founder and CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place.

Today on Cause Talk Radio, Megan and Joe talk to Genevieve Martin, Executive Director of the Dave’s Killer Bread Foundation, about the brand’s success with “Second Chance Employment” for people with criminal backgrounds. The goal of the newly created foundation is to offer inspiration and advice to businesses who want to join Dave’s as second chance employers. Megan, Genevieve and Joe discuss: - How Joe can’t pronounce Genevieve and has no clue about U. S. or world geography. - The background of Dave’s Killer Bread and how it got it started with Dave Dahl, who founded the brand after he finished a 15-year prison sentence. - How Dave’s Killer Bread has opened its doors to people with criminal records and given them a second chance. - Why Dave’s Killer Bread started a foundation, instead of working with nonprofits, and how it’s funded. - The challenge of getting other businesses to join Dave’s in hiring people with criminal records. - How customers have responded to the program and their enthusiastic support for “second chances.” - How Dave’s is using the Second Chance Summit to educate other companies about their practices. - What’s the future of cause marketing for the Dave’s Killer Bread Foundation? **Links & Notes** - [Dave’s Killer Bread](http://www.daveskillerbread.com/#m4g-slideshow) - [Dave’s Killer Bread Foundation](http://www.dkbfoundation.org/) - [Take the Pledge: Motivate Businesses to Hire People with Criminal Backgrounds](https://www.change.org/p/i-believe-in-second-chances) - [Second Chance Summit](http://www.dkbfoundation.org/)

Today on Cause Talk Radio, Megan and Joe talk to Stuart McAllister, Vice President of Sales & Marketing for the Food Service Segment of Dole Packaged Foods, about Dole’s partnership with celebrity chef Roy Choi on starting a healthy eating movement in Los Angeles. They discuss: - How the partnership between Dole and Roy began because of Stuart’s love of Roy’s food! - How Dole’s involvement began with a student-run cafe selling smoothies to a storefront to a food truck, which is staffed with interns from the Coalition for Responsible Community Development. - Why an international conglomerate like Dole decided to launch a hyper-local program in Los Angeles. - How Dole supports the program and its aspirations to expand the other program to other markets - How Dole’s support for the cause benefits the Dole Foods brand. - How Dole is supporting other causes around the world. **Links & Notes** - [Dole Packaged Foods](http://www.dole.com/) - [Dole CSR](http://dolecrs.com/) - [Chef Roy Choi](https://en.wikipedia.org/wiki/Roy_Choi) - [Coalition for Responsible Community Development](http://www.coalitionrcd.org/)

Today on Cause Talk Radio, Megan and Joe talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain's recent register fundraiser for Autism Speaks that raised over $900,000 — a 48 percent increase over the previous year.

Today on Cause Talk Radio, Megan and Joe talk to Mark Epstein, Co-founder & CEO of The People's Operator (TPO). The People's Operator is a socially conscious mobile provider based in the U.K. has launched its service stateside with the help of Wikipedia founder Jimmy Wales. The company donates 10% of its subscribers' monthly bills to a cause of their choice. In addition, the company donates 25% of its profits to charity as well.

Today on Cause Talk Radio, Megan and Joe talk to William MacAskill, associate professor at Oxford University and author of a great new book: Doing Good Better. Will is one of the cofounders and leading voices of Effective Altruism, which he calls "Generosity for Nerds." Effective Altruism is all about maximizing your positive impact on the world (through volunteering, charitable donations, etc.), and it's been getting a lot of traction lately. Megan and Joe learned about Will from an excellent article in The Atlantic. Both Bill Gates and Washington Post blogger Ezra Klein have both recently tweeted about effective altruism.

Today on CauseTalk Radio, Megan and Joe talk to Rob Goldstein, Vice President of Marketing, Communications and Development, ALS Therapy Development Institute in Cambridge, MA, about the 2015 Ice Bucket Challenge.

Today on Cause Talk Radio, Megan and Joe talk to Marco Crespo, Business Director at the Ayrton Senna Institute in Brazil, about the rise and development of cause marketing in South America's largest country.

Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you've probably visited a GameStop. And with over 6,600 worldwide locations it's easy to find a store. Gamers are passionate about their games, but they don't play around when it comes to good causes. Megan, Matt and Joe talk about a recent GameStop point-of-sale fundraiser for Make-A-Wish that raised $1.2 million - quadrupling the $310K that was raised the previous year.

Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey. For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and national giving strategies, partnership selections and expectations, target audience and common mistakes.

Today on Cause Talk Radio, Megan and Joe talk to Brandy Rettus, Corporate Giving Administrator for Men's Wearhouse, about their National Suit Drive, which benefits at-risk men transitioning into the workforce.

Today on Cause Talk Radio, Megan and Joe talk to Liz Deering, Founder of 121Giving, a marketplace and crowdfunding platform driven by the real needs of charities, powered by people and brands that care.

Today on Cause Talk Radio, Megan and Joe talk to Steve Scheier, author of a new book, "Do More Good. Better." Steve is also founder & CEO of Scheier + Group, a consultancy that shows non-profits and social impact companies how to make the most of the people they have so they can better deliver on their mission.

Today on CauseTalk Radio, Megan and Joe talk to Maria Redin, General Manager and Strategy Lead at GOODcorp, a social impact consultancy that grew out of GOOD Media. GOODcorp has worked with top brands such as Pepsi, The Gap, Starbucks and Dick's Sporting Goods. Dick's won two "Halo Awards" at last week's Cause Marketing Forum conference in Chicago! Megan, Maria and Joe discussed a newly released insights from phase one of a three-part research project that explores “goodness” in brands and how consumers perceive what truly makes a brand “good.”