Solopreneur Success Strategies

On today's show it's all about persistence being a key trait of the successful entrepreneur. The problem with the road to success is that many people will only picture the destination not the journey when they do this and fail to see that true success is not a destination it's a lifelong process,

Today we talk about how to find some financing for your business. I think, at the very beginning, I’m sure you can think that obviously you have to figure out how much money you need to start up your own business.

It's all about being competitive when you're an entrepreneur. You have to be successful you do have to realize that there is competition and that you have to be competitive whether you want to or not. So the world is built to some extent on the concept of competition. So just like the animals human beings we are hardwired to engage in this competitive contest.

I hope that you've figured out what is your messaging and have a marketing plan so that you know who you're going to attract by your messages. Whether or not you have a business that is hauling freight or your business that is coaching or teaching or you are a business that wants to sell fruit and business… you can do a lot of free stuff on social media. In a way that's probably why so many people are on social media because it's free!

Few people talk about credibility in business but this is very important if you want to have your customers know like and trust you and be your raving fans for a long long time. Credibility can be lost just like that if you differentiate yourself from what your current values and standards are. So I talk about credibility today because if there's any secret to success it lies in the ability to get the other person's point of view and see things from his angle as well as from your own as Henry Ford said.

what can you provide to your customer, in terms of customer experience? You need to know your customer inside and out as I mentioned previously. So that you can give the kind of messaging that will attract them to you because you know what they desire and and you can provide what they desire by giving them the messages that will attract them to you so that they know, like and trust you. you want to provide the ideal customer experience in order to make these people your raving fans.

We are going to figure out what kind of messaging to do for your potential customers in order to attract them to you. For them to realize what your unique value proposition is that we talked about that on a previous episode. So if you don’t have a website yet for your business then it’s time to get one and do it today!

Very few of us grasp the enlightenment experience that is inherent in the day-to-day activities that by necessity take up the majority of our time where there it's on filing whether it's talking to a client or whether it's figuring out what's the next thing that you're going to do - experiences you always have to be aware. This awareness of the learning potential of the commonplace is "mindfulness. "

The first role of being a reluctant entrepreneur is , don’t quit your day job and second role is to create a beta of the product whether it is a product or a service.! So go out there and with a beta service proposal or sample product, go out and see if people are willing to buy it! For more on creating a business using beta product or service, I have created a 5 video training called "etribe, how to get a group of fans who buy from you again and again" at http://jgtips.com/ettb.

Now you have your website then it is the time for visitors to come and visit you or you to go meet them out on the Internet. How you do that will depends on who your audience is and where they hang out. So you create the content with the messaging about your business that is relevant to the people that you want to have come to your business. Of course, to do that you first have to decide who is your ideal customer and figure out the messaging to attract them.

More guerrilla marketing for your business that are free to help you and your business to grow. One of the basic philosophies of guerrilla marketing is to give things away because they have learned that the more that they can give, the more they receive. So they shift their generosity into high gear and see the world through the eyes of the customer. Technology can help you disseminate information and that information is a powerful marketing ally.

We’ve been talking about the four pages that are important to have on your website but for me, the number one page that is on your website is your Contact Us form or page. Most people say it’s your sales page but if people can't contact you, they’re not going to engage with you and they’re certainly not going to buy from you. i

Today we will be looking at the purchasing behaviour of your customer as well as where you can find them. So let’s have a look at where we can find out where they’re hanging out and how much they like to spend on what and what they like to do etc.

How are you different from your competition? do you have a specific purpose , specific misión, specific value that’s different from your competition.

Your mindset can be what gives you business success so we are looking at some of the traits of the mindset of an entrepreneur. Today, we are talking about another trait of an entrepreneur and that is taking responsibility for your decisions. Harry Truman had a saying that the buck stops here and what he meant by that was as president he did not have the option to pass the buck when it came to mistakes or failures as he was the boss and the buck stopped getting passed with him.