Contractors Secret Weapon Podcast

The Customer Experience, The Power of Moments what does that mean? Today we have an awesome talk for you. We will be talking about this book by the Heath brother, Chip and Dan Heath; The Power of Moments, it’s all about the Customer Experience.

The Business of Expertise we all should strive to become experts in our businesses Today we have a special guest, David Baker. He’s an author, adviser and a speaker.

It's All About My Customer, Not About Me Something has been going on in the business that I’ve been working with. Just want to run it by you, get your thought on it, maybe give you some insight on some customer experiences so I think I’m going to call this, It’s Not About Me, It's All About My Customer.

Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction.

Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this contracting f industry. Nobody can steal your wow factor. The relationship you will have with your clients can be deepened and people can stand out.

Forward Motion What Is It and What Happens When You Stop It we are going to be talking about about another law, one just like The Law of Gravity that is just as real, just as powerful.

Culture what is it, does your business have one? Gerald J. Leonard understands the challenges that business owners face as they struggle with culture confusion, too many number one priorities, lacking consensus among key leaders and misalignment of their mission, vision, and values.

How to Present Value Over Price In Your Contracting Business and what is really the perceived value as opposed to your pricing structure and how that affects your profitability.

Its all about Dominating your market Today’s Contractors Secret Weapon’s podcast is all about Gary Geiman of Salvo and we are going to be talking about Dominating Your Market. Gary has been involved in generating sales and developing marketing systems for almost 25 years, B2B B2C along with his brother.

It’s all about getting into the conversation early, direct response marketing. Contractors have been using run of the mill flyers for years and they are fine, but Direct Response marketing requires that any marketing materials do more than provide a list of services, they HAVE to have some kind of call to action.

The Customer Experience, is it Great, is it Good, is it Bad, Indifferent, How Does Your Customer See You? This one of my pet peeves, how do you treat your customer better yet how does your customer perceive your interaction, Do they believe they are being treated well? That is really the defining factor.

3 simple steps to double your website conversions today I have Joe Burnich with us and you're going to love him. He is a contractor or was a contractor and grew his business. Became a web designer and now he does web designing and SEO and pay for click for contractors only.

Do you have the customer you deserve, or do you have the customer you want? I ask this question to many contractors and the response that I usually get is, “yes, I want all the customers I can get! customers are the lifeblood of my business, the more customers the more money.”

We can’t find any skilled labor, does this problem resonate with your trade? Shawn Van Dyke has come up with a solution to this ongoing problem. As we talk about the solutions and the change of mindset you will come to the conclusion that for this  will actually work.

We wanted to talk about how you could get NO cost Construction leads and we will go into that kind of heavily, today. The best way to go about getting them and how to have others help you get those leads. At absolutely no cost. So listen up and take notes.