TCK Publishing

Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35 to teach others. Today, he provides advanced investment and retirement planning education at FinancialMentor.Com showing you what works, what doesn’t, and why from proven experience. It occurred to him as a young man coming out of college that the homeless people in Santa Monica Park had more freedom than he and his friends had working for “cubicle nation.” That’s when Todd realized that freedom was one of his core values. FinancialMentor.com came about when Todd’s wife challenged him to come up with a way to teach financial skills to the average person. When he launched the site he promised himself he’d take it down if things ever got ugly or he experienced a backlash because of his radical ideas.  Fortunately, the opposite has happened allowing Todd to teach countless people like you and I how to become “terminally wealthy.” The podcast covered a wide range of financial topics like: * Expectancy investing and how traditional passive investing models get it wrong. * The difference between probability and expectancy and why the difference is so important to wealth creation. * The three asset classes you work with in building wealth: 1. business/entrepreneurship 2. real estate 3. paper assets * The principles of risk management and how they apply to the the different asset classes * 2 ways to control your risk in real estate investing: nonrecourse financing, and valuation discipline. * The primary risk management question, “How can I lose money with this? * The importance of making your portfolio risk diverse * How your business is an asset * The two stages of wealth creation and why it’s critical to control your level of spending when building wealth. * The Terminal Wealth Equation * The advantage of self-publishing over traditional publishing * The importance of identifying your values and honoring them with your spending. * How to buy a good motorhome at 30 cents on the dollar * The power of habits in finances and wealth creation Todd also discussed the parable of The Three Blind Men and the Elephant and why it’s so important to understand the complete picture when talking about investing.  He teaches his coaching clients a process he calls 7 Steps to 7 Figures.  It’s a complete course on wealth creation that takes six to nine months to finish.  Todd is building a course for the general public he hopes to have available by the end of 2016. The Wealth Creation Formula Make more than you spend and invest the difference wisely. Links and Resources from the Show FinancialMentor.com Todd Tresidder’s website where he teaches financial literacy and wealth creation. The Financial Mentor Podcast where Todd interviews other wealth experts on a variety of topics 52 Weeks to Financial Freedom Todd’s 52-week e-mail course that teaches you the steps necessary to achieve financial freedom. 18 Essential Lessons From A Self Made Millionaire Todd’s free e-book where he tells you his personal story of wealth creation and what he learned along the way.

Shahab Anari is the bestselling author of several books in Iran. He is now a personal branding expert and teaches other authors, coaches and entrepreneurs how to grow their income and influence by building a powerful personal brand built on authenticity and passion. Shahab’s journey to becoming a bestselling author started in school when he became the #1 student in the country for an important school exam. He started getting many requests for his advice on succeeding in school, and so he started teaching others, giving workshops, and began writing his first book which quickly became a national bestseller in Iran in 2000. Here are some of the key takeaways from this interview with Shahab: * Why following your passion and being great at what you do is crucial to your success as an author * How to become an expert in your field and get great at teaching others the skills and ideas you’ve learned along the way * Why you should take a “strong stance” with any nonfiction book you write, and why it’s important to have a unique message that most people have never heard before * In order to be interesting in your field, you have to be boring. That means working hard, studying hard, and putting in the time, energy and effort in your work to become the best you can be. * Shahab’s inspiring philosophy on hard work and practice: “The more you sweat in advance, the less you will sweat on the stage.” * Some of Shahab’s favorite authors include Jack Canfield, Brian Tracy, Tim Ferriss, Tony Robbins, Wayne Dyer, Malcolm Gladwell. For personal branding books, he recommends William Arruda, Dan Schawbel and Peter Montoya. * Why authors need to have the “entrepreneurial spirit” in order to succeed, and why promotion and selling is crucial to your success. Shahab’s morning ritual In the interview, Shahab shares his morning ritual. He wakes up at 7am. He meditates and gets centered for 5-10 minutes. He then reviews his goals in a Microsoft Word file and reads them in the morning and before going to bed at night. Then, he studies and does personal coaching for two hours. He then works with clients on personal branding for three hours. He practices for speaking gigs for 1-2 hours each day (or gives the actual speech). He studies sales and marketing for 1-2 hours each day (he’s planning his next major book launch and his goal is to create an international bestseller by 2020). He spends the rest of his time networking, talking to people and building relationships. You can connect with Shahab Anari and learn more about his work at shahabanari.ca Connect with Shahab on LinkedIN here Connect with Shahab on Twitter @shanab_anari Connect with Shahab on Facebook here

Shelley Hitz is the bestselling author of more than 40 books including Self-Publishing Books 101: A Step-by-Step Guide to publishing Your Book in Multiple Formats. Shelley is the founder of Author Audience Academy and TrainingAuthors.com where she teaches authors how to write, self-publish and market their books. Shelley never really wanted to be an author. She published her first book in 2008 as a resource for her speaking business. In 2011 she quit her job as a physical therapist to go on the road with her husband, who was a professional speaker, and join him in the family business. They rented out their home, got an RV and started traveling the country to live their dream. As it turned out, they decided to do this the year the speaking gigs dried up. Unemployed, unable to go home because they’d rented out their house, Shelley had to find something to do with her time that would help them make the income they needed. That’s when she got an email in January 2012 about a Kindle publishing course, and the rest as they say, is history. Over the next year Shelley published 23 books on Amazon! This interview is jampacked with information. Here are some of the takeaways: * It’s important to develop a system, a checklist of things that you do that’s repeatable. * How to use Kindle book series to achieve success. * How to break bigger books into smaller books and make a series out of them * Everyone is different. What works for one author may not work for you. * It’s important to write every day. * The idea of a “writer’s date,” where you schedule a block of time to work on your project. * Speaking the book and getting it transcribed may lead to faster results. (You can also use dictation software.) * Track everything: environment, time of day, mood, how you are writing your book (speaking it, writing it longhand, typing it.) * After a week or so you should start to see patterns. You can use this information to help you be more productive. * Anything you measure is going to get better. * Why tracking for a short period of time may be better than tracking indefinitely. * How tracking what you do gives you insights into your own process * Avoid the pitfall of becoming addicted to learning. * The 80/20 rule: 20% of your efforts will produce 80% of your results. What you have to do is find out your most productive 20%. * Track your marketing activities to figure out what is working best. * Use your strengths to accomplish your goals. There are several different ways to market. Find a marketing method that plays to your strengths. * The importance of an email list. * How to nurture your email list. * Marketing is about the relationship you have with your customer. * You want your customers to know, like and trust you. * Think of marketing as inviting someone into your home for a cup of coffee to get to know you. * The power of permission marketing. * The permafree marketing strategy. * The importance of charting your own path to success, instead of trying to copy what someone else is doing. * When you figure out those things you like to do and spend more time doing them success is less of a struggle. * Marketing is simply a question of education. If your audience knows enough about your books and what you do, and your product solves a problem for them, they will buy your books. * Let your personality into your marketing. * Evergreen marketing: you do the work once and it keeps working for you forever. * The importance of autoresponders. * How to write an Evergreen email series for your autoresponder. * How to use your blog posts in email marketing. * Evergreen tweets and posts. * The value of leveraging online marketing tools.

Tony Wrighton is a personal development author and speaker, known for his work on Zestology. He has three books published with Virgin Books in 12 languages and is one of the country’s foremost experts on NLP (Neuro-Linguistic Programming). Tony is the host of top-rated podcast Zestology, where he interviews a wide range of experts in the field of health and personal development. In today’s show, here’s just a few of the ideas we discuss: * What Neurolinguistic Programming (NLP) is, and a few techniques you can use right NOW to dramatically improve your communication (so that you can get what you want and come off as a kinder, more likable person) * Why great relationships are the KEY to great success in business and in almost every area of life * The ONE thing you should focus on when you meet someone new if you want to create a great relationship instantly (even if you’re meeting Richard Branson) * How to make a great request so that the other person is far more willing to help you out (without sounding demanding or selfish) * Why communication is so powerful, and why you must learn how to become better if you want to achieve big goals and dreams * …and much more!

Stacey Hall is the bestselling author of several books including Chi-To-Be where she shares her 11 powerful “Energy Surges” to get boost your energy and vitality. Stacey is a sought-after keynote speaker, trainer and coach, and she teaches entrepreneurs how to attract perfect customers. Here’s a few of the highlights from this week’s show: * How Stacey discovered the power of attraction marketing, and how to use it to get a much higher return on your marketing dollars (and time!) * Stacey’s fight with adrenal fatigue, and how she learned to overcome the habit of trying to do everything herself (a common mistake entrepreneurs make) * “Anything worth doing is worth doing poorly at first” – Zig Ziglar * Stacey’s Strategic Action Planning Process for success * What do you want? * What’s the most important thing in the world to you? * Who do you want to be in the world? * Where are you putting your energy? * Are you spending time on what’s most important to you * How to find, understand and use your Core Values to drive your business forward * and much more! You can connect with Stacey and learn more about her and her books at www.chi-to-be.com

Sir John Hargrave is the CEO of Media Shower, one of the leading content marketing firms on the planet. John believes that useful, entertaining, mind-blowing content is the only way to build long-lasting web traffic, search rankings, and sales. There are no shortcuts. His new book Mind Hacking comes out in January, 2016. Here’s just a taste of what you’ll learn in this outstanding interview with John: * Why and how your mind can be reprogrammed (“You don’t have to believe everything you think.”) * Exactly what mind hacking is, and what it isn’t. * The right ways to do it, and the BIG mistakes to avoid when it comes to working on your mind. * Why, like just about any major change in life, you must start by cultivating awareness. * How to “debug” your mind by identifying negative thoughts, beliefs and bad habits that may be holding you back from the success you want and deserve. * Some great free tools and guided exercises that show you exactly how to reprogram your mind to help you feel great and achieve anything you want in life. * How to improve your imagination skills dramatically (even if you were never good at it before). * Some amazing visualization techniques that will work for you even if you’re bad at visualizing. * How to create a life-changing “Reality Distortion Field” that gives you what you want when you want it (right now!).   John’s new book Mind Hacking is now available on Amazon here.

As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He has also made contributions to the New York Times, the Wall Street Journal, Forbes.com, Politico, the Los Angeles Times, the Boston Globe, the Jerusalem Post, Writers Digest, and CBS News.  Michael taught writing classes at the University of California – Los Angeles and New York University. He even appeared on ABC’s Shark Tank in 2012. Michael always wanted to be a writer from the time he was a little kid. He first fell in love with storytelling when his father read Ask Mr. Bear and Winnie the Pooh to him. His choice of career solidified when he saw a film strip ingrade school of an author reading proofs of his book. That was when Michael said, “I want to be that when I grow up!” This interview covered a wide range of topics. Here are some of the takeaways: * The most important thing for any new writer is “behind-in-chair time.” * The importance of persistence * The key to production is low quotas. Michael told his students at UCLA to simply write two rotten double spaced pages a day. * Here’s a secret: you cannot write better than you can write, and you cannot write worse than you can write. Simply strive for quantity and you will get better. * Write every day. * Don’t put pressure on yourself. You’re going to have to overcome enough self-doubt anyway. Don’t make the burden greater. * What’s different about writing books today. * The short human attention span. * People will see you as a thought leader simply because you’ve written a book. * You don’t have to be published by a major publisher to get that respect. A lot of people don’t even know who the major publishers are. * How traditional publishers fail to understand the marketing equation. * How titles and subtitles work for nonfiction books. * What the table of contents is for in a nonfiction book * In terms of selling a book, the name of the author is secondary. The name of the publisher is immaterial. The primary concern of the reader is, “Will this book solve my problem?” * The importance of defining and selling to your niche audience. * The importance of defining what success looks like. * The importance of defining the purpose for writing your book. * How to use your nonfiction book to get more clients. * How to use your nonfiction book to prequalify your clients. * How to make a successful call to action. * The importance of generating a conversation with your reader. * How generous you need to be with your information. * How to structure a proper call to action chapter. * Drive people to your website throughout the book, and give them free stuff when they get there. * Build a relationship with your customer. * Keep your customer fascinated. * Prove your value by showing how you’ve helped your other customers solve their problems. * Emerson’s law of compensation. Simply put: You get what you give. * Make your information valuable and only sell other products at the end of the book. * How to answer the question: “should I self publish, or go with a traditional publisher?” * The pitfalls of traditional publishing. * How Amazon creates a level playing field. * The power of shorter books. * The value of calling your book a manual. * Don’t worry about being a best-selling author, be the best earning author. * The future of the book industry. Three Questions to Ask Yourself When Planning a Book. 1. Who is the specific niche audience for your book? Who are you trying to sell to?

Adrienne Dorison has a Master’s Degree in Forest Economics and extensive experience working in Supply Chain Management. She had a successful corporate career at a Fortune 500 company when she suddenly decided to take the leap and start her own business cold turkey. She’s now a sought-after thought leader and successful business coach and mentor to others who want to make the leap to creating a successful business and for entrepreneurs who want to take their success to the next level. Here are a few of the ideas Adrienne shares in this interview: * How and why Adrienne decided to quit a successful corporate job and immediately start her own business (and how she skyrocketed her business from nothing in just a few short months) * How she paid off over $45k in debt in just 6 months (and that was right after she quit her job) * Why “you’ll never feel fully ready” and how to move forward and make progress even when you don’t feel like you know what to do or how to do it * Why you MUST focus on income-generating tasks when you start or plan to grow a business, and how to get laser-focused on what your top income-generating tasks are * Why Adrienne started waking up at 4:30am, and how it changed her success habits for the better * Ask yourself, “What am I willing to do to achieve the results I want?” * Focus on 90-day goals so you can focus on getting important work done and making progress instead of just daydreaming and procrastinating * How to find your MIM (Most Important Mission for today) and how this one habit can triple your rate of growth personally and professionally * Why you must break down your goals into actionable baby steps so you can immediately begin to implement them and make progress instead of getting stuck in indecision You can join Adrienne’s private Facebook group called The Society of Self Mastery here: facebook.com/groups/bizbosslady Learn more about Adrienne at adriennedorison.com

Andrea Waltz is a professional speaker, business author, and fiction writer. As co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There, she is wildly passionate about teaching audiences how they can overcome fear of failure and rejection and reprogram how they think about the word NO! She’s currently working with her husband and co-author Richard on a hew fiction series called Onyx Webb. It is a creepy paranormal suspense series with an inspirational message. Here are a few of the highlights from the interview with Andrea Waltz: * Andrea started self publishing back in 1996, long before eBooks became mainstream (which meant she had a whole lot of books in her garage). * Her initial goal was to sell her books via her public speaking and training sessions. * Her first book was called Unlocking the Secrets of Retail Magic and was only 64 pages long (about as short as a book could be at the time and still be printed). * She studied Dan Kennedy’s books and courses on copywriting and marketing. * “Don’t be selfish with your book!” Give it away to people who you feel deserve it. Use it instead of a business card. Send it to influencers and people who can get your message out to more people. * Andrea created a list of 500 influencers in her field and snail mailed every single one of them a copy of her book – this single strategy was the heart of her marketing campaign which allowed her to sell hundreds of thousands of self-published books! * Understand exactly who your target customer/reader is AND how to reach them via podcasts, blogs, social media, etc. * “Courage is about the journey, not the result” * Become a researcher! Create your own marketing funnel and database of customers. Never leave it to chance or someone else to care about your readers like you do. * Andrea also shared some really innovative marketing strategies she’s using with her new fiction series, so definitely listen to that part of the interview and take notes if you write fiction! You can learn more about Andrea and connect with her at www.goforno.com Learn more about her new Paranormal Suspense series at onyxwebb.com

Dr. Barry Sears is the author of The Zone series of books on weight loss and nutrition. He is a Ph.D. biochemist best known for creating and promoting the Zone diet, which helps people eat a proper diet that allows you to achieve stable blood sugar levels, hormone balance, reduce inflammation, and reduce your risk of chronic diseases. Dr. Sears created his dietary program to avoid dying of a heart attack like many of his family members. Dr. Sears has also popularized the use of fish oil and Omega-3 fatty acids to reduce systemic inflammation and promote good health. In this podcast, Dr. Sears shows you how you can lose weight naturally and easily by reducing your inflammation. The Zone Diet is not a fad diet. Instead, it’s a science-based, simple, proven dietary program that mimics the way our ancestors ate. The Zone Diet consists of eating two-thirds fruits, vegetables, and berries and one-third healthy proteins and healthy fats like avocados. Dr. Sears shares how inflammation and weight loss are linked and how you can dramatically improve your health with some simple changes.

In today’s episode, Larry Gilman, a successful actor, master business consultant, entrepreneur and speaker shares an important message for entrepreneurs, authors and creative people who want even more success and fulfillment in their life. Larry has been an incredible mentor to me personally, and in this interview he shares some incredible wisdom and advice for anyone who wants to create a better life and fulfill their dreams. Here are a few of the highlights: * Why entrepreneurs are people who are fully committed to their dream, and are willing to take the risk of doing something new and unknown rather than simply accepting what is. * How to stay connected with your passion, remember your dream no matter what happens day-to-day, and overcome any distractions or obstacles by reconnecting to your inner voice and mission. * How to master the details required for success (like email and busy work) while maintaining your vision and getting the important things done. * One simple idea to improve your communication skills immediately. * How to continually embrace and express your creativity – the key to your success and making progress. * Why you can and probably should have more than just one passion in life. * How to let your subconscious mind work for you. * Why NOT working is not a waste of time, and how to use your downtime most effectively without stress or anxiety. * How to get yourself to think non-linearly and create totally new ideas and solutions by opening up yourself to unlimited possibilities, rather than self-imposed limits and constraints. * Why following your hobbies and passions can be one of the greatest sources of breakthrough in your business life and personal life. * Why getting back in touch with your body can help you improve your productivity, happiness and results.

Honorée Corder is a bestselling author, executive and business coach, and serial entrepreneur who helps people clarify their visions and turn them into reality. She empowers others to dream big and go for what they truly want. Her mission is to inspire and motivate people to turn their vision and dreams into their real-life reality, sharing a leading-edge process she created for her executive coaching clients. Here are a few of the highlights from the interview with Honoree Corder: * Why Honoree is so passionate about personal development, and the incredible difference it can make in someone’s life when they decide to make a positive change. * Why Honoree would always ask, “Would you like to buy 10-100 copies?” when she published her very first book. * Why Honoree wakes up at 4:30 am and follows “The Miracle Morning” routine taught by Hal Elrod (And also how she came to help publish and serialize Hal Elrod’s work). * The importance of meditation, reading, exercise, and committing to writing at least 1,000 words every single day. * “Work until you figure out what works for you.” * Why Honoree uses Evernote for storage and sees it as a valuable tool for any author or writer. * How Honoree uses blogs, podcasts, social media and Twitter for her rockstar marketing campaigns. * And much more! Honoree recommends the book Who Moved My Cheese? by Spencer Johnson and Psychocybernetics by Maxwell Maltz. Honoree recommends The Bullet Journal for productivity and keeping organized and attending the Mastermind Talks events by Jayson Gaignard. Learn more about Honoree and connect with her at honoreecorder.com

Patrick King is a dating, image, and social skills coach based in San Francisco, California, and has been featured on numerous national publications such as Inc.com. He’s also a #1 Amazon best-selling author with the most popular online dating book on the market, and writes frequently on dating, love, sex, and relationships. He focuses on using his emotional intelligence and understanding human interaction to break down emotional barriers, instill confidence, and equip people with the tools they need for success. Patrick started out as an an attorney helping startup businesses and entrepreneurs get started on the right track. As more and more friends starting asking for relationship advice and help, Patrick realized he had a gift to share with the world beyond his training as an attorney. Here are a few of the highlights from the interview with Patrick: * His first book was a guide to online dating which has sold very well on Amazon. * Patrick developed some very powerful and profound strategies for writing great profiles for dating websites for his clients by sharing honest and authentic stories that make their profile stand out from the crowd and shine light on his clients’ true character. * Why Patrick thinks copywriting is the most important skill an author should have and work on, especially when writing your book descriptions and synopses (and it’s a great skill to have for writing a dating profile on OK Cupid as well!) * Why Patrick blocks off days for creative time to write and get his most creative work done without busy work, appointments or email getting in the way. * The Maker vs. Manager paradox, and how to become a well-rounder author/entrepreneur. The AIDA Formula for copywriting Attention Grab the reader’s attention right away from the very first sentence. Interest Get the reader interested by showing them clearly how your book / profile / product / service is unique and different from anything or anyone else in the world. Be unique! But don’t just be unique – prove it with the language you use. Desire People want results, not books or products or services. They want RESULTS. So tell them exactly what results they’ll get when they buy your book or product. Explain the features AND the benefits of what you offer so readers can see immediately what they will get when they make the decision to buy from you. Action Ask people to buy! The biggest mistake you can make is not asking. In your book description, in your emails, on your website…  always guide readers to take action and buy your book. If you don’t ask, they can’t say “yes!” Patrick mentioned the Kopywriting Kourse from AppSumo which helped him become a better writer and marketer. Patrick recommends workflowy for keeping track of projects and ideas. Learn more about Patrick and connect with him at patrickkingconsulting.com

Joel Boggess is the host of the ReLaunch podcast show, and the author of the #1 Amazon bestselling book Finding Your Voice: Sort Through the Clutter; Discover Clarity, Confidence and Direction. Joel is passionate about sharing fresh ideas, success tips and inspirations through real life stories. Joel is an expert at helping you connect to who you are at your core, so you have the clarity of life direction, and are empowered to take your work, home and family life in a direction that’s best for YOU. Joel Boggess’ broadcasting career began in the early 90s behind the mic in traditional radio, on camera as a reporter, and in the master control room as an Associate Producer. Today, he is a #1 bestselling author, a front-runner in the world of podcasting and new media, and is one-half of the broadcast team behind the creation, development and explosive growth of ReLaunch. Within 12 days of the podcast’s initial launch, it soared up the iTunes charts to hit #1 in business, education, and in health in the listing of New and Noteworthy podcasts. His latest book, Finding your Voice, hit the #1 spot on Amazon in three categories – success, self esteem, and happiness; on the same day, in the same hour. Joel has mastered the art and science of how to develop and execute a podcast launch and growth plan, as well as how to mobilize listeners. His global audience has grown 10-fold in twelve months time and he has earned numerous podcast awards including Best Overall and Most Inspirational podcast. Here are a few highlights from the interview with Joel: * How Joel grew his platform and audience with more than 750,000 podcast downloads in his first 12 months. * Joel’s incredible near-death experience and being in a coma at just five years old, and the impact it had on his sense of purpose and mission in life. * How to find your voice, stand out, and own your true life’s calling. * How to get clear of other people’s expectations, shame, and doubt, and break through too new levels of success in every area of your life. * Why you should watch the movie “Rudy.” * How creating a safe environment where people aren’t being judged has been a huge key to the success and impact of Joel’s ReLaunch Elite Mastermind group. * Joel’s AMAZING launch system he used to catapult his podcast, books, and other programs to incredible success. You’ll definitely want to take notes during this section and use this powerful strategy Joel teaches (and it’s totally free!) Joel’s 3-Step System for Success 1) Personal Accountability Having an accountability buddy is great. What’s even better is when you learn to hold yourself accountable, and you begin to demand more of yourself than anyone else would or could. That’s when the huge breakthroughs happen. 2) Results Only Do what creates the results you want. Zoom in on work that REALLY matters, and delegate or stop doing the work that doesn’t. Anyone can be busy, but can you be really productive and get results day in and day out? 3) No Excuses Don’t allow yourself to make excuses. There is no excuse worthy of stealing your dreams.

Billy Murphy is an ex-professional poker player, entrepreneur, blogger and business coach. He’s the founder of foreverjobless.com, one of the top blogs for online entrepreneurs and startup businesses. In today’s show, Billy shares some brilliant ideas for any author, entrepreneur or artist who wants to create a profitable business and avoid one of the biggest mistakes for a startup: starting a business that has no hope of profitability. Here are some of the golden nuggets of wisdom Billy shares in this interview: * Billy’s unique model for market research that will show you exactly where the opportunities are in any market, and how to take advantage of those opportunities in a way that adds massive value to your customers (and therefore creates a highly profitable business). * How to calculate EV (Expected Value) and predict how much revenue and profit your business idea can bring in before you start, so you can avoid wasting money investing in an unprofitable business idea. * How Billy used his market research and EV models to create one of the top blogs for entrepreneurs at foreverjobless.com (and how he regularly gets hundreds of comments from visitors whenever he posts a new blog post). * What the Forever Jobless Incubator is, and how it can help you start your business and minimize your risk of failure. You’ll also learn about Billy’s four-step process for creating a profitable business: 1) The Idea Phase This is where you come up with your business ideas, do your market research and find the right opportunity that the market actually wants. 2) The Marketing Phase This is where you figure out exactly how you are going to reach your audience and grow your customer base from day 1. 3) Due Diligence This is where you do some serious detailed research on what the competition is doing, how you can do it better, where mistakes are being made, and what core product features and service features you may want to model to make your customers happy. You’ll also find out exactly how much your competitors are earning, and where those profits are coming from so that you can make sure you nave the right distribution strategy for success. 4. Expected Value This is where you calculate the EV of your business now that you have all the data. You’re not trying to get an exact figure here (as all predictions are inherently flawed), but you want to get a range of revenuers and profits on the high end and on the low end, so that if you choose to pursue the idea, you’ll have a good idea of what your profit potential is before working your butt off to make it happen. You can learn more about Billy and connect with him at http://foreverjobless.com