Jaffe Juice #156 - Jaffe and Joel discuss #occupywallstreet and its marketing, social media and consumer implications

Summary: In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come. We debate whether #occupywallstreet is just the left's version of #teaparty or something else. We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action. Most interestingly, we chip in our respective marketing POV's...