Modern Marketing Engine podcast hosted by Bernie Borges
Summary: The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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- Artist: Bernie Borges - Host of the Modern Marketing Engine Podcast
- Copyright: 2014
Podcasts:
My B2B Podcasting Strategy
B2B Influencer Marketing for the Entire Customer Journey
How Internal Communication Drives Marketing ROI
Planning the Marketing Strategy for a Global Brand
Why Analytics is a Must in Account-Based Marketing
Marketing’s Role in the Modern Sales Experience
The Importance of Customer Data Marketing for Modern Marketers
Mission-Driven Marketing and Sales
The Future of B2B Buying and Selling
Shifting the Conversation of Diversity and Inclusion in the Workplace
Digital Selling Tips for the Modern Seller
How Showing that you Care Can Start Sales Conversations
The Sales Messaging Playbook that Converts Prospects to Conversations with Mario Martinez Jr.
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation.
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. In this episode of The Modern Marketing Engine podcast, I dive into what a B2B to C organization does when their target market is both distributors and consumers and how this affects the customer experience.
