Summary: What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. In this episode of The Modern Marketing Engine podcast, I dive into what a B2B to C organization does when their target market is both distributors and consumers and how this affects the customer experience.
