Successful Women Talk | Relationship Marketing | Work-Life Integration | Productivity | Online Marketing | Social Media | Content Marketing
Summary: This is THE BUSINESS SHOW for women, helping you take your business to the next level by working smart, being productive and reclaiming your time. We talk real business, real women and we even explore the mystery work-life balance. Shelia Butler started her first business in 2004, helping take it to multi-seven figures within a few short years. She sold that business in 2010 and started professionally consulting creative and product based business owners. She has a passion for helping women and is a self proclaim no-nonsense productivity and systems nut.
- Visit Website
- RSS
- Artist: Shelia Butler
- Copyright: Successful Women Talk
Podcasts:
Becca Neiderkrom is my guest today and she went from high tech work in the Silicon Valley to starting her own business where she teaches computer skills to seniors and baby boomers. Her story is a fun one...she found a gap in the market, researched the heck out of it and methodically narrowed down her niche. She's mastered the art of marketing and has a terrific strategy which she shares with us. Her business focuses on teaching computer classes to seniors and she has an interesting plan for scaling her company. http://www.youtube.com/watch?v=8ZnrPrbk2oQ&feature=youtu.be Here are some highlights from our CHAT: Discuss how she saw a gap in the market and turned it into a full-time business Discuss why she chose her niche market - baby boomer and seniors Talk in great deals about how well she understands her market - the importance of research and knowing everything about your market Discuss the importance on how she has positioned herself as an expert in her field and how it helps her find clients and monotize Discuss how her current business is more local and how she's moving it online and her plan for scalability Talk about how she dealt with the fact that her parents raised her to become an employee and how she got past their desire for her to get the "right" job with benefits Discuss living your passion and how to turn that into a business Discuss how she markets to a non-online market and how she is converting them to to online customer And in case I didn't mention it enough...we discuss the importance of finding and narrowing down you niche ABOUT Becca Neiderkrom Becca Niederkrom is on a serious mission to empower the technophobe particularly the boomer & senior in business and in their personal life. I want every boomer or senior starting to use the computer to feel empowered. I want to help businesses take their traditional systems and inject a bit of technology into them. I want to help children connect with their parents with joy and ease. I want every retirement community, independent living center, assisted living center and active 55+ community have connected residents with the best hardware and software so their residents are happy and stay longer. That’s my why . . . . . the reason I do what I do. Links Mentioned: Computer Tutor 4 Seniors Becca on Twitter Becca on Facebook Live Giant, Shelia www.successfulwomentalk.com
