Michael Brandvold Marketing - Music Marketing » Dropping The Needle

Welcome to episode 19 of the podcast Dropping The Needle, September 24, 2012. This episode Special Guest Russ Dwarf Joins To Discuss Bands Recording Acoustic & Symphony Albums. Michael Brandvold and Mitch Lafon are joined in this live Google On Air Hangout with Special Guest Russ "Dwarf" Graham from Killer Dwarfs. Russ closes out the podcast with a special acoustic performance of Keep The Spirit Alive from the Killer Dwarfs album Stand Tall. Follow Russ on Twitter - @russdwarf Follow Russ on Facebook. http://www.youtube.com/watch?v=BtwhfTeC0qk Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on. Subscribe to Dropping The Needle in iTunes. Follow Michael on Twitter at @michaelsb Follow Mitch on Twitter at @mitchlafon Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).

Welcome to episode 18 of the podcast Dropping The Needle, September 17, 2012. This episode we discuss ZZ Top La Futura a Great Album and I Feell Ripped Off. Mitch Lafon and I discuss the brand new release from ZZ Top, La Futura. How it is a GREAT album, but at the same it feels like a rip off. After buying the four song EP, the full album only contains 10 songs, including the four songs on the EP. Are the fans who bought the EP being ripped off by being made to buy 40% of the album a second time? Shortly after recording this episode we learned that ZZ Top is releasing a Best Buy exclusive release with two bonus tracks. So should fans then be expected to buy those four songs a third time just to get two bonus tracks? Of are actions like this what drives you to steal music? This episode of Dropping The Needle was recorded and broadcast live using Google Hangouts. Fans were able to watch the podcast recording and performance live on YouTube. http://www.youtube.com/watch?v=eaX7JNG4yaI Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on. Subscribe to Dropping The Needle in iTunes. Follow Michael on Twitter at @michaelsb Follow Mitch on Twitter at @mitchlafon Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).

Welcome to episode 17 of the podcast Dropping The Needle, September 10, 2012. This episode we discuss Bonus Tracks, Do They Still Matter? This episode of Dropping The Needle was recorded and broadcast live using Google Hangouts. Fans were able to watch the podcast recording and performance live on YouTube. http://www.youtube.com/watch?v=QOkg3-OWoDw Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on. Subscribe to Dropping The Needle in iTunes. Follow Michael on Twitter at @michaelsb Follow Mitch on Twitter at @mitchlafon Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).

Welcome to episode 16 of the podcast Dropping The Needle, September 3, 2012. This episode Special Guest Ron Young of Little Caesar Joins to Discuss Can a Band Evolve Without Abandoning its Fan Base. This episode we feature our first special guest, Ron Young lead singer and founding member of Little Caesar. Ron joins Michael Brandvold and Mitch Lafon in discussing music and is sure to have some great stories and amazing insights. Making this episode even more special is the fact that Ron agreed to close the podcast with a A Cappella performance of "I Wish It Would Rain." This episode of Dropping The Needle was recorded and broadcast live using Google Hangouts. Fans were able to watch the podcast recording and performance live on YouTube. http://www.youtube.com/watch?v=jqmRNoNgPSQ In 2012, Little Caesar’s latest effort, "American Dream" is a powerful, no nonsense album. The band’s soulful, yet ballsy sound once again surfaces to nothing but stellar reviews, often touting this record as their finest effort to date. Produced by Bruce Witkin (Unison Music Group), this is a no frills, guitar driven group of songs, that takes new listeners to that same warm, R&B driven Rock & Roll universe that Little Caesar calls home. Their dedication to their roots and influences has kept longtime fans coming back time and time again since the release of their eponymous 1990 Geffen debut that featured a ballsy rendition of the classic Aretha Franklin track, “Chain of Fools,” (which hit the Billboard Top 100 chart and received strong airplay nationwide on both rock radio and MTV). The band’s current line-up of Ron Young (vocals), Loren Molinare (guitar), Fidel Paniagua (bass) and Tom Morris (drums), along with the their addition in 2010 of guitarist, Joey Brasler (Etta James, Bob Welch, Cherie Currie) is fresh off their Summer 2012 tour of Europe and will be hitting the stage at the Hard Rock Hell Festival in Wales (December 2012). Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on. Subscribe to Dropping The Needle in iTunes. Follow Michael on Twitter at @michaelsb Follow Mitch on Twitter at @mitchlafon Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).

Welcome to episode 15 of the podcast Dropping The Needle, August 27, 2012. This episode we discuss Why Some Audio Formats Succeed and Others Have Failed, such as 8 track tape, compact disc, cassette tape, MD (mini disc), DCC (digital compact cassette), DAT (digital audio tape), etc. With this episode we also tried something new, a Google Hangout. Google Hangout is a group video chat that allows live video streaming to YouTube and archiving of the video chat to YouTube. If you would like to watch the video of this episode of Dropping The Needle being recorded just watch the video below. In the future we plan on having some special musical guests join us, which you will be able to watch stream live... just look for the announcement very soon! http://www.youtube.com/watch?v=kk9wZ3Zakr4 Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on. Subscribe to Dropping The Needle in iTunes. Follow Michael on Twitter at @michaelsb Follow Mitch on Twitter at @mitchlafon Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).

Welcome to episode 14 of the podcast Dropping The Needle, August 20, 2012. This episode we discuss What We Are Listening To and Live Concert Recordings. In this episode we discuss artists such as KISS, Motley Crue, Aerosmith, Def Leppard, Bret Michaels, Metallica, Tesla, Gun, Cheap Trick, KISS Destroyer Resurrected, fun., ZZ Top, Asia XXX, Kenny Chesney, Hardline Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music. Dropping The Needle is hosted Michael Brandvold from Michael Brandvold Marketing and Mitch Lafon from PureGrainAudio.com. Tune in to the next episode of Dropping The Needle to see what artists we drop the needle on. Subscribe to Dropping The Needle in iTunes. Follow Michael on Twitter at @michaelsb Follow Mitch on Twitter at @mitchlafon Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Andy Gibson, Alexa Carter, Greg Kihn, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. Mitch Lafon is a professional music writer located in Montreal, Quebec (Canada). His career started in 1980 when at the age of eleven he interviewed The Demon of KISS, Gene Simmons. In the ‘90s he did studio work with various artists including LA GUNS and worked on an Ace Frehley Tribute album. Over the years, his work has appeared in Brave Words & Bloody Knuckles Magazine as well as Metal Hammer (US) and Classic Rock (UK). Currently, PureGrainAudio.com and Roadie Crew magazine from Brazil are where his interviews can be found. He is well-respected by artists  who often request him by name (when they are ready to grant an interview).