This Week in Social Media

Guest: Matt Magee, VP, Digital Strategy, PJA According to a recent study, 56% of professionals say they own a smartphone and 45% say they own a standard mobile phone. With fewer than 5% reporting that they do not own either, it’s clear that mobile technology has fully penetrated the work world. This blending of personal and professional lives, though convenient at times, also has its downside. Join Mike O’Toole and guest Matt Magee, VP, Digital Strategy, PJA, as they discuss this issue and share their perspectives about the always-connected world in which we now live.

Guest: Matt Magee, VP, Digital Strategy, PJA Last week, Business Insider published a leaked copy of AOL’s new content strategy, which appears to stress the importance of SEO and page views over editorial quality. While many people argue that AOL is heading down the path of content farms such as Demand Media, others suggest that SEO strategies are the future of online content. Join Mike O’Toole and Matt Magee as they discuss this controversial topic, and why it’s important for B2B marketers to continue to produce focused, customized, high-quality content.

Guest: Matt Magee, VP, Digital Strategy, PJA Facebook recently announced Sponsored Stories, its brand new ad platform that turns your friends’ likes, checkins, and page posts into promoted content, similar to Twitter’s Promoted Tweets. eMarketer recently stated that they expect Twitter’s ad platform to earn $150 million in revenues in 2011, up from $45 million in 2010. What can these recent advertising trends on social networks tell us about the future of advertising? Join host Mike O’Toole and Matt Magee, VP, Digital Strategy as they share their thoughts on this issue.

Guest: Matt Magee, VP, Digital Strategy, PJA It’s the beginning of a new year, and you know what that means. Top 10 lists of predictions for 2011 and highlights from 2010 are flooding our Google Reader and Twitter streams. But we wanted to do something a little different. Join host Mike O’Toole and Matt Magee, VP, Digital Strategy, PJA as they talk about their digital media wishes for 2011.

Guest: Matt Magee, Digital Marketing, PJA Google has offered to buy Groupon for $6 billion dollars, only to be turned down by the social coupon site. WikiLeaks continues to raise questions about privacy and the peril of over-sharing. New York eyewear website DecorMyEyes encourages negative buzz to reach the top of Google search results. US online ad spending is expected to increase 10.5% in the next year. Social game advertising continues to be a growing success. Join host Mike O’Toole along with Matt Magee, Digital Strategy, PJA, as they discuss these five digital trends that have our attention.