Summary: Guest: Matt Magee, VP, Digital Strategy, PJA Last week, Business Insider published a leaked copy of AOL’s new content strategy, which appears to stress the importance of SEO and page views over editorial quality. While many people argue that AOL is heading down the path of content farms such as Demand Media, others suggest that SEO strategies are the future of online content. Join Mike O’Toole and Matt Magee as they discuss this controversial topic, and why it’s important for B2B marketers to continue to produce focused, customized, high-quality content.
