Summary: Guest: Matt Magee, VP, Digital Strategy, PJA Facebook recently announced Sponsored Stories, its brand new ad platform that turns your friends’ likes, checkins, and page posts into promoted content, similar to Twitter’s Promoted Tweets. eMarketer recently stated that they expect Twitter’s ad platform to earn $150 million in revenues in 2011, up from $45 million in 2010. What can these recent advertising trends on social networks tell us about the future of advertising? Join host Mike O’Toole and Matt Magee, VP, Digital Strategy as they share their thoughts on this issue.
