Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
  • Copyright: Copyright © 2017 Joseph Dager. All rights reserved.

Podcasts:

 Gaining From Our Setbacks | File Type: video/mpeg | Duration: 00:35:06

As an award-winning sports journalist, Sam Weinman has long studied the ripple effects of losing. But as a father of two competitive boys, he struggled to convince them that failing—whether losing a hockey game or bombing a math test—can actually be a critical part of success. So he sought out the perspectives of men and women who have turned significant setbacks into meaningful comebacks—and sometimes even new careers—to illustrate how we can not only overcome defeat but grow stronger from the experience.   In the interview, I turned it into a personal experience from raising my sons and associated experiences from the eSports world.     Win at Losing: How Our Biggest Setbacks Can Lead To Our Greatest Gains   Book Link: http://amzn.to/2hvsamX   Visit us at https://Business901.com

 The Story of Ideas with Jiwa | File Type: audio/mpeg | Duration: 24:36

Bernadette Jiwa has helped hundreds of entrepreneurs and business leaders to understand their unique value, articulate their stories, build more successful businesses and become meaningful brands. Bernadette has written a number of successful books with my favorite her latest one, Meaningful: The Story of Ideas that Fly.    I came across Bernadette not only through her books, but when I came across her Ted Presentation, The Secret to Spreading Ideas: Bernadette Jiwa at TEDxPerth, I was convinced she needed to be a guest.   All of the Amazon Links: http://amzn.to/2hgg9iuMeaningful: The Story of Ideas that FlyMarketing: A Love Story: How to Matter to Your CustomersDifference: The one-page method for reimagining your business and reinventing your marketingMake Your Idea Matter: Stand out with a better storyThe Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.   Visit us at Business901.com

 The Story of Ideas with Jiwa | File Type: audio/mpeg | Duration: 00:24:36

Bernadette Jiwa has helped hundreds of entrepreneurs and business leaders to understand their unique value, articulate their stories, build more successful businesses and become meaningful brands. Bernadette has written a number of successful books with my favorite her latest one, Meaningful: The Story of Ideas that Fly.    I came across Bernadette not only through her books, but when I came across her Ted Presentation, The Secret to Spreading Ideas: Bernadette Jiwa at TEDxPerth, I was convinced she needed to be a guest.   All of the Amazon Links: http://amzn.to/2hgg9iu Meaningful: The Story of Ideas that Fly Marketing: A Love Story: How to Matter to Your Customers Difference: The one-page method for reimagining your business and reinventing your marketing Make Your Idea Matter: Stand out with a better story The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.   Visit us at Business901.com

 The Creative Process with Dr. Keith Sawyer | File Type: video/mpeg | Duration: 00:33:14

One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His book Group Genius shows us how to be more creative in collaborative group settings, how to change our organizations for the better, and how to tap into our own reserves of creativity. His follow-up book Zig Zag identifies the 8 stages of the creative process and contains over 100 techniques to enhance your personal creativity.   Amazon Links:   Zig Zag: http://amzn.to/2gpS2S3 Group Genius: http://amzn.to/2gwWzjW Creativity Cards: http://amzn.to/2gx1otC   Visit us at Business 901

 The Creative Process with Dr. Keith Sawyer | File Type: video/mp4 | Duration: 33:14

One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His book Group Genius shows us how to be more creative in collaborative group settings, how to change our organizations for the better, and how to tap into our own reserves of creativity. His follow-up book Zig Zag identifies the 8 stages of the creative process and contains over 100 techniques to enhance your personal creativity.   Amazon Links:   Zig Zag: http://amzn.to/2gpS2S3Group Genius: http://amzn.to/2gwWzjWCreativity Cards: http://amzn.to/2gx1otC   Visit us at Business 901

 Can You Create A Platform With Your Product or Service? | File Type: audio/mpeg | Duration: 26:01

Sangeet Paul Choudary is is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. Sangeet has recently published 2 books, Platform Scale: How an emerging business model helps startups build large empires with minimum investment and the Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You. When researching the subject of  platforms this year, these 2 books rose to the top of my pile and become a permanent part of my collection. It was unknown till later that Sangeet wrote the one and co-authored the other.   P.S. Do not start this podcast without a pen and paper handy.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 Can You Create A Platform With Your Product or Service? | File Type: audio/mpeg | Duration: 00:26:01

Sangeet Paul Choudary is is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. Sangeet has recently published 2 books, Platform Scale: How an emerging business model helps startups build large empires with minimum investment and the Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You. When researching the subject of  platforms this year, these 2 books rose to the top of my pile and become a permanent part of my collection. It was unknown till later that Sangeet wrote the one and co-authored the other.   P.S. Do not start this podcast without a pen and paper handy.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 JTBD As An Ongoing Process | File Type: video/mp4 | Duration: 05:55

Should JTBD be an ongoing process withing your organization?   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 JTBD As An Ongoing Process | File Type: video/mpeg | Duration: 00:05:55

Should JTBD be an ongoing process withing your organization?   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 JTBD: Time, Resources, and Roadblocks | File Type: video/mp4 | Duration: 10:20

How much time does it take?   How many resources do I have to put to this?   What are the roadblocks to JTBD?   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 JTBD: Time, Resources, and Roadblocks | File Type: video/mpeg | Duration: 00:10:20

How much time does it take?   How many resources do I have to put to this?   What are the roadblocks to JTBD?   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 Getting Started with Jobs To Be Done | File Type: video/mp4 | Duration: 09:00

Getting Started with Innovation, Jobs to be Done?   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 Getting Started with Jobs To Be Done | File Type: video/mpeg | Duration: 00:09:00

Getting Started with Innovation, Jobs to be Done?   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 Origin of Jobs To Be Done | File Type: video/mp4 | Duration: 07:45

The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI)   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

 Origin of Jobs To Be Done | File Type: video/mpeg | Duration: 00:07:45

The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI)   Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, and now taking it to another level in his new book,Jobs to be Done: Theory to Practice.   Business901 iTunes Store   Mobile Version   New Accessibility for the Business901 Podcast

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