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From the show floor at Macworld 2010, Doug Pelton of SelveServeApps explains how his company can help your small business develop an iPhone app. With various capabilities beyond the basics available, SelfServeApps makes the process approachable and affordable for anyone who wants an iPhone and iPod touch presence.

In the Other World Computing booth at Macworld 2010, Grant Dahlke shows the speed of their new EXTREME Enterprise solid-state drive by booting into all of the Adobe Creative Suite apps at once, and the durability of the device by beating it on a table. While speed comes at a price, if you need to go fast, you need to see this demo and hear Grant explain why their drive is a the top of the heap. (Don't try the durability test at home with your current drive; you won't like the results.)

At Macworld 2010, Satheesh Akkinepall of BeeJive shows how their app lets you stay in touch with your friends no matter what instant message service you (or they) prefer. BeeJive allows simultaneous presence on a wide variety of different services, takes advantage of all the rich media features of the various services, integrates push services if you want them, and more.

At Macworld 2010, Amada Erickson of Joby summarizes the many flavors of the Gorillapod, the adjustable, portable and versatile tripod device that lets you hang a camera, iPhone or iPod securely from virtually anything. More versatile and useful that you might initially think, Amanda explains that there is now a family of Gorillapod devices that include lights, magnetic feet and more.

From the Macworld 2010 show floor, security guru Rich Mogull of TidBITS and Securosis talks about what is and isn't worthy of concern in the world of computer, iPhone and iPad security. Rich wrote the cover article in the March 2010 issue of Macworld, and helps makes sense of what you really need to pay attention to when it comes to your online activity. Rich delivers the #1 tip in iPhone security, talks about the iPad, and where your biggest vulnerabilities are.

We caught up with Nancy Gravley of The Mac Observer on the show floor (and not at a party) at Macworld 2010 to get a different view of the show. Nancy focuses on the Mac industry from a new users and senior users' perspective, and talks about some Mac and iPhone products that everyone can use, regardless of experience level and sophistication, and the benefits of attending Macworld.

At Macworld 2010, Jonathan Bradley of Mophie shows off the newest version of the Mophie Juice Pack, an integrated iPhone case and battery solution to keep you iPhone going longer. Jonathan outlines the newest improvements and the difference they can make to hard-core iPhone users.

In the Rogue Amoeba booth at Macworld 2010, CEO Paul Kafasis shows off the latest version of Radioshift, their software to stream almost anything from the internet, and the integration with their AirFoil iPhone/iPod touch and Mac apps. Just a few clips and you can send any audio from your Mac to anywhere in your house or to your portable Apple device.

Roaming the exhibit hall floor at Macworld 2010, Michael Simmons of Cultured Code talks about how to get some previews of upcoming changes and enhancements to both the desktop and iPhone versions of Things, their task management application suite. Michael explains the philosophy of their product, at least one feature they're working on, their iPad plans and more.

In the Mobile Applications Showcase on the Macworld 2010 show floor, Hoodan Mahallati , Product Manager for TripIt reviews how their web service combines with their TripIt iPhone app to put all your travel information, including hotel reservations, flight information, rewards numbers and more in your iPhone. With sync capabilities, live updates on and more, TripIt is becoming an essential travel tool.

On the show floor at Macworld 2010, Paul Scandariato of Apparent introduces their affordable Doxie portable USB scanner. While Doxie can scan locally, its primary target is the cloud: Google Docs, EverNote, Flickr and more. Pal talks about why scanning to the cloud is preferable, how to leverage the cloud services for things like optical character recognition (OCR), how Doxie offers an approachable scanning solution, more.

At Macworld 2010, Tyler Barth of Blue Microphones shows the latest additions to their line of high-quality audio input devices for the Mac and iPhone. The next-generation Mikey promises to deliver even better sound to your iPhone recordings regardless of where you make them, and the Yeti is the first USB mic to boast three capsules, four different pattern settings and THX Certification.

In The Omni Group booth on the Macworld 2010 show floor, Brian Covey talks about their priority for getting all of their apps to Apple's iPad. More than just scaling up existing applications, Brian discusses their approach to leveraging the iPad's capabilities while keeping the apps lean and mean. All this iPad focus doesn't mean the desktop apps are being overlooked; Brian gives us a hint at what's in the pipe for their flagship line of productivity software.

From the Macworld 2010 show floor, Jay Nelson of Design Tools Monthly and Design Tools Weekly helps us understand the importance of fonts in a world that seems to be increasingly moving away from paper. Understanding and choosing the right font for the job may be the easiest way you can improve the look of your projects, no matter what the medium. Jay is also penning a new column for Macworld, and tells us what what we can expect to learn from it.

From the show floor at Macworld 2010, Don McAllister of ScreenCastsOnline takes a break to talk about the evolution of his show, his amazing archive of demonstrations and tutorials, how the show has grown and been enhanced, and his recent expansion into YouTube space.