Ad Age Video

NEW YORK (AdAge.com) -- Coors Light has enjoyed fourteen consecutive quarters of sales growth but back in 2003 that brand was tanking. What turned it around so dramatically? On the surface it appeared to be a simple new marketing strategy focused on the refreshing nature of cold beer. But what really drove the success was a disciplined approach to the management of creative ideas and insights inside the company.

NEW YORK (AdAge.com) -- A new CMO Council study reports that digital attacks are the greatest threat facing marketers today but that many still aren't doing enough about it. It says phishing attacks against financial services marketers increased by 51% alone in the last half of 2008. The Council also argues that granting legal departments exclusive jurisdiction over the problem is not an effective solution.

NEW YORK (AdAge.com) -- As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product placement clutter. The show is set in an advertising agency rather than a fashion magazine and, so, enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded content division of Mindshare North Asia, admits that the dense placements are a bit over the top, but advertisers -- and the TV producers they're paying -- aren't complaining at all.

NEW YORK (AdAge.com) -- It's one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.

NEW YORK (AdAge.com) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.

NEW YORK (AdAge.com) -- Even the small number of big-time marketers who actually understand Twitter remain wary of its raw and free-wheeling nature. But imagine if they had a system that could automatically find, aggregate and display as a stand-alone feature only positive Twitter chatter about their brand. What if they could even filter out profanity and mentions of competitors? That's what the recently-launched Tinker.com aims to do. Glam Media's Joe Lagani explained it at the ANA's Brand Innovation Conference last week.

NEW YORK (AdAge.com) -- With all the fuss about carbs and obesity in recent years, Dunkin' Donuts has been downplaying its namesake product. But no more. As the economy collapsed into chaos last year, the restaurant chain discovered that previously carb-conscious consumers were drifting back to donuts as comfort food. Since then, Dunkin Donuts has launched aggressive new campaigns targeting that fried-dough-craving demographic. And its latest -- and largest -- online donut promotion has been a wild success.

NEW YORK (AdAge.com) -- In this nine-minute video interview with Ad Age editor-in-chief Rance Crain, Walter Anderson discusses his retirement as chairman and CEO of Parade Publications. Editor of Parade, the sunday newspaper magazine insert, for twenty years, he has served as the company's chairman and CEO since 2000. Carried by 450 newspapers across the country, Parade reaches 32 million homes each week.

NEW YORK (AdAge.com) -- How big of a game changer will online video watching ultimately be for the television industry? And when will those changes really start to happen big time? According to Akamai CEO Paul Sagan, we're watching the tipping point occur right now and sweeping industry upheaval may come sooner and more dramatically than many imagine. Mr. Sagan was keynote speaker at this week's Streaming Media East conference.

NEW YORK (AdAge.com) -- "Heroes" creator and executive producer Tim Kring believes mobile phone apps provide powerful new tools for TV writers of the digital age. At Ad Age's recent Digital Conference, he discussed applications he is creating for Nokia's new Ovi apps store. The original version of this program incorrectly said those new apps would involve "Heroes" content. But they won't. Instead they will be original new works.

NEW YORK (AdAge.com) -- February's Shorty Awards event, which honored the best creators of 26 categories of Twitter content, was just one part of Gregory Galant's strategy for building a twitter-based media company. In this nine-minute "About Digital" video interview, the Brooklyn entrepreneur discusses his own Sawhorse Media as well as other companies that are actually generating revenue from Twitter-based marketing activities.

NEW YORK (AdAge.com) -- Hulu, the online video site backed by Fox, NBC Universal and ABC, is using millions of dollars worth of traditional TV ads to lure viewers away from TV. According to CEO Jason Kilar, the strategy has been incredibly effective. In his on-stage interview at the 4As Leadership Conference, Mr. Kilar said Hulu's Super Bowl ad was directly responsible for increasing the online video portal's business by 49%. Also, curiously, Mr. Kilar revealed that Hulu does not have -- and does not want -- a marketing department.

NEW YORK (AdAge.com) -- Hulu hasn't just grown since it launched 13 months ago. It's exploded. According to Nielsen, it now streams more online video than any other site except YouTube. And although it is viewed by many as the symbol of traditional TV's bright future, some wonder about the long-term strength of its business model. And that very question was put to Hulu CEO Jason Kilar in an on-stage interview at the 4As Leadership Conference.

NEW YORK (AdAge.com) -- During her first year as the new CEO of the 4As, Nancy Hill has worked hard to open new channels of communications with industry critics. But she clearly has a long way to go with bloggers -- and knows it. At last week's annual Leadership Conference in San Francisco, she took to the podium with some choice words for what she called America's "incessantly negative adverbloggers."

NEW YORK (AdAge.com) -- ABC sales chief Mike Shaw hasn't gotten over an earlier defeat in the "Live Plus 7" commercial ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial ratings system, "Live Plus 3" -- or C3 -- won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period.