Ad Age Video
Summary: Advertising Age's daily "3 Minute Ad Age" and other original video reports provide an ongoing look at news events, issues, personalities and trends in the rapidly changing national and international advertising, marketing and media industries. Produced by Hoag Levins.
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- Artist: Advertising Age
- Copyright: 2009 Crain Communications
Podcasts:
NFL to Reevaluate Sponsorship Model as Recession Deepens | File Type: video/x-m4v | Duration: 00:04:43
NEW YORK (AdAge.com) -- As it adjusts to the new realities of the recession, the National Football League is laying off 14% of its staff and planning to reevaluate its sponsorship model. Appearing at the Reuters Media Summit, NFL executive vice president Eric Grubman said the League is concerned that corporations that pull out of sponsorships during the current downturn might not return when it's over.
