Small Business Big Marketing

Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?!

How to use cold calling to make money.

What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show.

A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David Warne - Founder and owner of Sydney Tall Ships. We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born ... that todays is a multi-million dollar iconic business. But it wasn't all plain sailing. (Excuse the pun ;0)

Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration. Enjoy!

How to use transparency as a marketing strategy.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!

How to write copy that converts.

What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.

Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm

Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire. We are talking marketing G O L D , SBBMers! Marketing gold.

The ‘retail is dead’ episode. Plus loads more marketing gold.

In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more. PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week.