The Entertainment Engine

Welcome to Part 2 of the Music streaming. This is such a HOT topic right now with the UK Government looking at this area closely, with labels, artists, and distributors to provide a fairer landscape for the indies. The adoption of music streaming is by far the most significant change in the industry in the last ten years. Streaming services are looking for ways to expand their customer base, develop their product, grow revenues, and find a sustainable long-term business model. In episode 2 we look at the following areas plus much more;  Mechanical royalties. They are paid to the songwriters for the right to reproduce the recording every time the user chooses to play a song. That means that non-interactive plays on DSP, like ad-supported radio-stream like Pandora, for example, does not generate that type of royalty.  Performance royalties. These are paid to the songwriters for the right to publicly perform their music. Since the streaming distribution model implies that the consumer does not own any of the songs, every stream is rendered as a streaming service publicly performing a song to the user  even if it is enjoyed in the privacy of one’s headphones.  What is the Pay-out to sound recording owners? The pay-outs to master owners make up the primary share of the overall per-stream pay-out. It is paid to the owners of the recording copyright — whether it is a label, distributor, or artists themselves. Engine Artist in the spotlight this month - Jeniqua, an Australian born Independent Recording Artist & Songwriter, grew up expressing herself through poetry and writing songs. Artists who have inspired her, include Stevie Wonder, Barbara Streisand, and Be Be Winans. Her songs feature on many radio & DJ playlists, capturing the attention of many across the globe and empowering them in their own lives.  More information; www.jeniqua.com Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates. (Podcast created by Peter Moore & BeX Gregory at Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Sign up for the  Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message for a chance to be featured on the show via - https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

In this episode, we talk about How music streaming works. Part 1 discusses: The music streaming services are looking for ways to expand their customer base, develop their product, grow revenues, and find a sustainable long-term business model. The music industry is caught up in the middle of this activity! Streaming has already changed the way the recording industry operates and the way in which we consume, share, and experience music globally. So, how Does Music Streaming Work? Music streaming works in a very easy way: a streaming service delivers data to a streamer in small amounts so that the user can get pre-buffered music that has been pre-buffered a few minutes or even seconds before playing your favorite albums. Given the user has a solid internet connection, streaming technology provides an uninterrupted listening experience, without ever actually saving the files on to the user’s chosen device. This technology — and the streaming business overall — developed a response to the music piracy platforms from the ’90s. History of the Music Streaming Market. It's 1999, and there’s a new exciting service on the web, getting traction amongst the college students. It allows to exchange data through peer-to-peer networks with ease, and since .mp3 files are so well-compressed, music becomes the primary content transferred through Napster. The concept of P2P music sharing is out in the open — and the attempts of the recording industry to shut down the pirate websites. As soon as a pirate service is shut down, new ones immediately take their place. LimeWire, BearShare, Shareaza, etc. More on music streaming in part 2 of next week's episode!  Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates. (Podcast created by Peter Moore & BeX Gregory at Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Sign up for the  Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message for a chance to be featured on the show via - https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

Season 2, Episode 1 of The Entertainment Engine kicks off the New Year with a special guest interview with James Kennedy - a Singer-Songwriter, multi-instrumentalist & Producer from South Wales. Formerly the singer/guitarist in the political Alternative Rock band KYSHERA, Kennedy has been releasing music since 2002 as both a band member and as a solo artist. With a wildly eclectic back catalogue including noise music, acoustic, prog rock, grunge, MOR, experimental electronic and orchestral music, Kennedy is a unique figure on the modern music scene. Almost all of the instruments on his 7 albums as well as all of the production, has been performed by Kennedy - no small achievement considering his 40% hearing loss due to childhood ear surgery. In 2010 Kennedy set up Konic Records, an independent record company & music publisher with a network of partner companies in almost every country worldwide. Having represented many artists since then and having a good track record with sync, Konic Records now exclusively represents Kennedy's back catalogue. His first book 'Noise Damage: My Life as a Rock'n'Roll Underdog', a 'part memoir, part expose of the music world's murky underbelly' was published on October 18th, 2020. His latest solo album ' Make Anger Great Again', a political Alt-Rock tour de force, was released on September 25th, 2020. https://www.jameskennedystuff.com Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates. (Podcast created by Peter Moore & BeX Gregory at Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Sign up for the  Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message for a chance to be featured on the show via - https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

Welcome to our Christmas podcast Episode for 2020. It's been a tough year for all, so we decided to take the podcast route which transpired over the weeks and months to produce our show, building awareness and visibility. We looked at ways for our company Seamless Entertainment to provide information, advice to the entertainment community, mixed with some fabulous guests for the show, with decades of experience. Guests included; Layra Harmony has styled Anthony Joshua, David Gandy working with brands such as Burberry and Hugo Boss. Alan Glass credits include Aretha Franklin, Al Green, Earth Wind and Fire, Lighthouse Family, George Benson, Liberty X. Tracey Webb, credits include Craig David, Elle Goulding, Faithless, David Guetta, Paloma Faith. Charlotte Armitage The Media Psychologist® specializing in the Film & TV Industry. Jesse Kinch the winner of the American Series of Rising Star hosted by Josh Groban, a panel of judges was Brad Paisley, Kesha, and Ludacris. Ken Atchity movie producer credits include; The Meg (Jason Statham), Angels in the Snow (Kristy Swanson) Hysteria (Maggie Gyllenhaal). ZMNY starring as "Royale" in "SWAGGER", also the Recurring Role of "Todd" in the Comedy-drama series "SHAMELESS" starring William H. Macy. Tony Mchale’s spent over 40 years as a screenwriter, working on well-known UK dramas, including; EastEnders, Holby City, for which he won a BAFTA. Laura Hanke, Music Supervisor & Repertoire Assistant at Universal Music productions. Kevin Davy White mentored by Nicole Scherzinger, X Factor UK 2017 with judges Simon Cowell, Louis Walsh, Sharon Osbourne. Music producer Victor Merritt working with Michael Jackson, Diana Ross and being mentored by Charlie Wilson and Baby Face. Melanie Rodriguez, Lawyer - Austin, Texas native with a passion for live music and anything entertainment trusted advisor providing expertise to creative entrepreneurs. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Sign up for the  Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message for a chance to be featured on the show via - https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week on The Entertainment Engine podcast we welcome US Lawyer Melanie Rodriguez. Austin, Texas native with a passion for live music and anything entertainment. In 2016, Melanie made the best decision of her life to move from Austin to Los Angeles to pursue her passion for law, specifically music and entertainment law. Melanie is a trusted advisor who provides expertise to creative entrepreneurs, entertainment entities, and music artists across all aspects of the industry and licensed to practice law in California. With a broad range of legal experience in the legal field spanning more than 8 years. After many years working as a paralegal, she then realized her calling was to make the transition to entertainment where she could combine her passion with her hobby. During law school, Rodriguez interned at Music Sales Corporation (now Wise Music), an indie music publisher, gaining experience in a breadth of transactional matters and intellectual property at New York City-based boutique law firm, The Fried Firm, where she worked with artists, producers, entrepreneurs, and movie production companies. After that, Rodriguez worked at Yu Leseberg, a reputable Hollywood firm, where she was exposed to an array of Billboard Hot 100 artists.  Graduated from Southwestern Law School with a concentration in Entertainment and Media Law. During law school, she was actively involved in campus activities, serving as President of Entertainment Law Society and also was selected to be a Law Student Reporter for the 34th Annual (ABA) Intellectual Property Law Conference (ABA–IPL) in Arlington, VA, held April 2019. Providing legal services assisting musicians, producers, records labels, film companies, licensing companies, and other entertainment professionals with agreement drafting and review. For more information see the links below;  https://melanie-law.com Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates. (Podcast created by Peter Moore & BeX Gregory at Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Sign up for the  Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message for a chance to be featured on the show via - https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week on The Entertainment Engine podcast we welcome American music producer and composer Victor Merritt. We discuss his time working with Michael Jackson, Diana Ross, and being mentored by Charlie Wilson and BabyFace.  Victor Merritt was born in Tulsa Okla in 1967, he has always been intrigued by music as a young boy. When he wrote his first song as an 11 yr old. At that stage, his baby brother was his sounding board for all Victor’s material. Then, when Victor was 14 his grandmother brought him his first musical instrument, a (Yamaha PC 1000 Keyboard for 1,100$ in 1983). Within a year Victor was able to play any top 40 songs he liked he then formed a band with his high school friends called, “THE TASTEMAKERS”, Victor was the keyboardist, composer, and co-lead singer of the band. Victor then went on to gain a music scholarship to Contra Costa College in Richmond California. Where he attended college for 5 months and just wanted to try music full time. Victor then left college in early 1986 and with the help of his 3 mentors Babyface, Teddy Riley & Charlie Wilson were Victor learned how to stay “Appreciative and Ambitions”. With all this experience, Victor went on to carve a music career working with some music great’s over many years, starting with MCA Chairman in 1997, Doug Morris, Ms. Abby Konowitch, EVP and Ms. Nancy Levin, SVP, made it enjoyable for Victor and Gerald, (“The Grand Jury’’) to perfect their craft. Throughout Victor's career he has had the opportunity to do a remix for, The Greatest Band On The Planet, (“U2”): [If God Will Send His Angels] {The Grand Jury Mix}, on ‘Island Records’. Victor then went on to work with the legend himself Michael Jackson where he produced and played keyboards from the trio “Brownstone,” (MJJ Records)/Michael Joe Jackson’s label. Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates. (Podcast created by Peter Moore & BeX Gregory at Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Sign up to the > Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message for a chance to be featured on the show via - https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

This week on The Entertainment Engine podcast we welcome X Factor UK finalist Kevin Davy White. Kevin has a very distinctive voice and style. Combining combines musical elements of soul and rock with blues and funk. He was Mentored by Nicole Scherzinger, on X Factor UK 2017 with judges Simon Cowell, Louis Walsh, Sharon Osbourne, and Nicole Scherzinger. Kevin was to win through each week to be the final competitor in the 'Overs' category and stormed on to finish with an incredible 3rd place in the Finals. His performance with Tokio Myers was truly superb, it brought the house down. Kevin won the hearts of the nation, from his heart-wrenching rendition of Whitney Houston’s, ‘I Will Always Love You’, to his passionate performance of Jimi Hendrix’s, ‘Voodoo Child’ (where he really got to show off his guitar skills.) Kevin also performed one of his own songs, ‘Puzzle of Love’, which won him a place in the live tv shows. Following on from the X-Factor TV weekly performances, Kevin performed on the super Nationwide X Factor live tour, which he relished, followed by his own shows up and down the country. At the moment he is just finishing co-writing and recording his exciting new music tracks, already collaborating with highly established producers such as Steve Booker, (John Newman) and Matthew Marston, (Emeli Sande) also Alan Glass, (Aretha Franklin, Kenny G, Mis-Teeq, Lighthouse Family), alongside The Savan Kotecha, (One Direction, Usher, Ariana Grande) at West Hollywood Studios in L.A. With his warming personality, exceptional music abilities, and a passion for great songs, Kevin really is the whole package. Learn more about Kevin and his early years, including opening for Martin Barre (Jethro Tull)  www.kevindavywhite.com  Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates. (Podcast created by Peter Moore & BeX Gregory at Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment Weekly Newsletter The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week we delve into Part 3 - Tips on how to write a successful business plan for the creative industries. Following on from Part 1 and Part 2 over the last few weeks, we will be continuing a step by step guide on writing a business plan dedicated to artists, musicians, and bands for all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and define your goals and objectives on paper. This is our final episode on this topic.  For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician. But the most important suggestion from me, take it one step at a time! This kind of work can be really overwhelming for creatives. So, let us look at some key points to further your business plan for this episode: Partnerships with Other Artists, Video Production to Sponsors/Investors. Your Additional Merchandise.  Are you selling other merchandise besides the recording/EP/Album project? I.e. T-shirts, Hats, Hoddies, Posters, Calendars, etc. Or are you selling previously released CDs/downloads — So how are you going to make money in this area? So, let’s take a look and prepare a killer business plan!  How long should your plan be? Typically, a business plan is a lot longer than a list on a napkin. In practice, and for most real businesses, it can be as simple or a detailed plan that has a few or many bullet points to focus strategy, tactics, milestones to track tasks and responsibilities, and the financial projections you are going to need to plan: cash flow, budget, expenses.  Writing a plan takes time and lots of effort, not least to understand where your project is heading. So it’s that time to roll up your sleeves, sit down with a cuppa, and get that pen and paper. Let us begin and create that incredible journey and project! Also on the show, we have our Fact of The Day and our Question of the Day for our listeners. ----------------------------------------- Follow & subscribe to ''The Entertainment Engine'' on your favorite streaming platform for weekly news & updates. (The podcast is created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week we delve into Part 2 - Tips on How to Write a successful business plan for the creative industries. Following on from Part 1 of last weeks episode, we will be continuing a step by step guide on writing a business plan dedicated to artists, musicians, and bands for all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and define your goals and objectives on paper. For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician. But the most important suggestion from me, take it one step at a time! This kind of work can be really overwhelming for creatives.  So, let us look at some key points to further your business plan for this episode: Putting a Press Kit together. What is your press package comprised or made of? Is there anything different about your press kit that makes this different in any way?   Your Additional Merchandise. Are you selling other merchandise besides the recording/EP/Album project? I.e. T-shirts, Hats, Hoddies, Posters, Calendars, etc. Or are you selling previously released CDs/downloads — So how are you going to make money in this area? So, let’s take a look and prepare a killer business plan! ---------------------------------- NEWS - ''Artist Spotlight''. We are delighted to welcome our first artist to be featured on The Entertainment Engine – ''Artist Spotlight''. Matu is a 24-year-old singer-songwriter from Patagonia, Argentina. Growing up, bands like The Beatles, Crosby, Stills, Nash & Young, Genesis, and Ben Howard have been a great influence on Matu. Matu is in the process of recording his first EP, and Out of Mist is the third single from it and he is planning to release the entire EP at the beginning of 2021. Learn more about Matu - https://www.instagram.com/matu For music submissions please send to podcast@seamlessentertainment.co.uk ---------------------------------- Follow & subscribe to ''The Entertainment Engine'' on your favorite streaming platform for weekly news & updates. (The podcast is created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week we delve into part 1 - Tips on Writing a Successful Business plan for your music career. Over the next few weeks, we will be sharing a step by step guide on writing a business plan dedicated to artists, musicians, and bands for all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and define your goals and objectives on paper. Many artists struggle with art versus commerce. Artists need time to make music and formalize their visions but also need to eat and pay the rent. Artists who become famous when they are young often must learn business skills as they go along the path, usually learning the price of ignorance by being ripped off down the line – but this is a necessary evil and one you will learn as time goes by. For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician. But the most important suggestion from me, take it one step at a time! This kind of work can be really overwhelming for creatives.  So, let’s take a look and prepare a killer business plan!  How to start and where to begin There are lots of resources online — including articles, courses — to help write a business plan. But where on earth do you begin? A good place to start is to define what a business plan is and why you need this document. A business plan is an outline of your short, medium- and long-term goals, the practical methods you will take to achieve them, and the resources that you have and will definitely need. The plan will help you take your goals from just ideas to real concrete actions. There are many reasons to have a business plan, not the least of which is the basic idea that planning always helps. When you go to the supermarket, you go with your list. When you drive from Kent to Scotland, you plan your route accordingly. Having a business plan will give you clarity, focus, and a sense of forwarding motion in your music career by identifying realistic, achievable, and action-based short-term goals. Follow & subscribe to ''The Entertainment Engine'' on your favorite streaming platform for weekly news & updates. (The podcast is created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week on The Entertainment Engine podcast we welcome Laura Hanke, Music Supervisor & Repertoire Assistant at Universal Music productions. We take a look at her role as a music supervisor and why she decided to work in the music industry and for that matter for one of the biggest record companies in the World. “From a classical song bird and vocal teacher to Electronic Pop Producer and now 3 years’ experience as a Music Supervisor, Laura believes hidden gems are underrated.” Laura is certainly looking forward to what is to come for the future! She studied at The Institute of Contemporary Music Performance and received a Name Bachelor’s degree from her studies 2014–2017. Which gained her a Grade First Honours & Best Overall Student award. Laura started out as a junior marketing executive for Focus and became a brand ambassador for Rythem, her career then lead her onto the journey towards Music Supervision and working for Universal Production music, which took some time to gain her ideal job role with persistence, drive and lots and lots of patience!  Laura is now part of the world’s leading Production music catalogue, and working across a broad variety of briefs which is extremely rewarding and exciting, not knowing what is around the corner as each day is totally different. Laura is in good company as The Universal Production Music team are behind the soundtracks to some of the UK’s biggest productions. The Universal Production Music heritage has evolved over decades into a diverse and comprehensive collection of labels. With offices in over 20 countries and an international network of sub-publishers, there reach and service levels are truly global. With over 45 albums released each month, the Universal Production Music catalogue covers all genres, moods, emotions, and project types and is created by an ever-expanding roster of hugely talented artists and composers around the globe; along side in-house creative teams dedicated to diversity, quality and authenticity. www.universalproductionmusic.com Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates.  (Podcast created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

Tony Mchale’s work is known to virtually everyone. He has spent over 40 years as a screenwriter, working on some of the most well-known UK dramas, many that still appear on our screens today including; EastEnders, Holby City, which he co-created and for which he also won a BAFTA, The Bill, Casualty, Silent Witness, Trial and Retribution, Dalziel and Pascoe, Waking the Dead and many more, as well as his own thrillers Resort To Murder and Headless. Tony’s career started in theatre and recently he has returned to that world to direct various plays and musicals including his own satirical look at fame – Bloodbath The Musical and more recently All Or Nothing which transferred to the West End. In the late 70s and early 80s, Tony acted in literally dozens of television commercials for such brands as Argos, Tesco, British Airways, Fray Bentos, Midland Bank, McVities, Worthington 'E', Tetley's beer, Valspar paints, Ford cars as well as more Guinness commercials. He also worked on numerous corporate films as well as directing at various drama schools.  In 1982 he was asked to appear in a hidden camera sketch for the very popular Saturday night show Game for a Laugh. He worked on a number of hidden camera stunts before the show morphed into Beadles About in 1986. Then also in the early 80',s Tony was introduced to a project, mid-1984, it was called East 8 and no cast was attached. McHale became a regular writer on the show that was eventually transmitted in February 1985 with the title Eastenders - and when on to write over 100 episodes. However Tony was not satisfied with all his wonderful achievements, his years of experience both writing and in life kept on pushing him towards writing his own book – so that is what he’s done. He’s used his imaginative story-telling to create a captivating novel that can only be described as a ‘page-turner’. And he has not just written one book there are more to come. His extensive writing career and diverse life, coupled with his unique understanding of how to keep a reader wanting more, is a winning combination. If you like drama, then Beck le Street is the book for you, and Tony McHale will be the new author everybody’s talking about! https://www.tonymchale.com Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

In this week's episode, we discuss essential marketing strategies and tips for your music, whether you're a band or an individual artist.  So, how do bands and artists market themselves in the music industry today?  Well, once you have decided that you’re getting serious about your music career, you know that you have to start putting in serious effort to come up with effective band marketing and PR ideas for your band. But if you haven’t gotten much farther than “making a Facebook page,” don’t worry — we’ve got some essential marketing strategies and tips for you. Promoting a band or artist in this day and age is a very tricky business. Tools and tricks that worked a few years ago don’t work nearly as well today. Where listeners used to rely on full-length albums for their music, they’re now running to playlists. This means that to get the most out of promoting your band and artist, you’ll have to approach things a lot, differently.  Well, we have some interesting ideas and tips to help you move forward from; Know your brand through to Looking at sponsorship and partnerships. Before you can market your band, you need to have your brand in place. What’s unique about your act? Which aspects of your story are the most compelling that really set you apart from every other band or artist out there?    With sponsorship, we’re not talking about some huge, unattainable contract with a major international brand — you can partner with local businesses and work out a deal that’s simple, authentic, and mutually beneficial. Do some research on companies that are already working with bands similar to where you are in your music career.  As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this - build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

This week we chat with American rapper and actor ZMNY (AKA Ozie Nzeribe) who is one of the newest fresh-faced artists hitting the scene and is dominating this area as a "World Peace Youth Ambassador" bringing new energetic sounds to music all over the world. 2020 has been a HUGE year for Ozie (ZMNY), starring as "Royale", a series regular with the highly anticipated Apple TV / CBS production of "SWAGGER"  Produced by NBA star Kevin Durant.  Ozie (ZMNY) is also the Recurring Role of "Todd" in the Comedy-drama series on Showtime "SHAMELESS" starring William H. Macy,  going into its 11th successful Season. Plus ZMNY has just had a NEW role with Reese Witherspoon and Kerry Washington's ABC TV mini-series  " Little Fires Everywhere" they welcomed Ozie on the show this past September as a Guest Star. Ozie (ZMNY) then appears in a National Adidas commercial with Childish Gambino, and Louis Vuitton's spring campaign! He began his career, when he recorded his first song at Old Firehouse Recording Studio in Pasadena CA, this is where he has truly started to showcase his talents with many collaborations one of which is with well-known artist Ray J Norwood. On a global scale, Ozie (ZMNY) is multi-talented and is an extraordinary stage performer with his Music that he writes and produces.  His fan base extends from Africa to the US and beyond. His 2 latest music projects are entitled "Promise" and "Ridin". Ozie (ZMNY) has been recognized at many awards shows from the Billboard Music Awards to the Grammy Recording Academy Governance plus Teen Choice Awards and many more. 2021 is going to be massive for ZMNY with hints of new music and acting roles, including a new Netflix series with Jamie Foxx, so be sure to tune-in to find out more! ZMNY has taken this game by storm. Stay tuned to see him on your television and big screen as he continues to be prepared for all opportunities! Big things are coming! ZMNY LINKS: https://www.instagram.com/zmny4real  https://www.zmny.org/ Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message

In Episode 16 we have a very special guest on the show, Hollywood film producer, screenwriter, and author Ken Atchity. With more than fifty years’ experience in the publishing world and over thirty years in entertainment, Dr. Ken Atchity (PhD Yale) has been called a “story merchant”—writer, professor, editor, producer, and literary manager. He’s launched hundreds of books and films, including New York Times bestsellers and Emmy-nominated documentaries, making over 200 films and television deals-with every broadcaster and every studio in Hollywood, and many independent film companies as well, including; HBO, Universal, CBS, Walt Disney, Warner Brothers, Paramount, NBC, Discovery, Regency, and Fox 2000 Pictures.  His more than thirty films include The Meg (Jason Statham), The Lost Valentine (Betty White), Angels in the Snow (Kristy Swanson), The Madams Family (Ellen Burstyn), Hysteria (Maggie Gyllenhaal), Life or Something Like It (Angelina Jolie), Erased (Aaron Eckhart), Gospel Hill (Danny Glover and Angela Bassett, plus much more. He’s published over twenty books of his own, including six for writers at every stage of their careers. Ken sold L/A House and founded AEI (Atchity Editorial/Entertainment International), a literary management and motion picture production company. Atchity sold Steve Alten's Meg to Bantam-Doubleday at auction in a $2.2M deal; and then to Disney, partnered with Zide-Perry, for $1.2 (later, to Newline Pictures for a similar price).  Before he left his tenured position at Occidental College to pursue his lifelong mission to bring writers to succeed in the story marketplace, he was Fulbright professor to the University of Bologna, Italy, Distinguished Instructor of scripts and novels at UCLA Writers Program, and regular columnist for The Los Angeles Times Book Review. Ken is a voting member of the Academy of Television Arts & Sciences. https://www.storymerchant.com https://www.atchityproductions.com Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  podcast@seamlessentertainment.co.uk Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entertainmentengine/message