Market Today

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

Psychiatrist Viktor Frankl's memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the experiences of others he treated later in his practice, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory-known as logotherapy, from the Greek word logos ("meaning")-holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful.

In What Should I Do with My Life? Po Bronson tells the inspirational true stories of people who have found the most meaningful answers to that great question. With humor, empathy, and insight, Bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience.

In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his ‘poor dad,’ and the father of his best friend, the man who became his mentor and his ‘rich dad.’ One man was well educated and an employee all his life, the other’s education was “street smarts” over traditional classroom education and he took the path of entrepreneurship…a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads—these very different points of view of money, investing, and employment—shaped Robert’s thinking about money.

You've got a dream.......a movie idea......that NEVER SEEMS TO GET MADE? THAT. ENDS. NOW. Finally, a book that confronts the challenges filmmakers of all types of films face when bringing their vision to the screen. Emmy-nominated director and multi-hyphenate filmmaker Christopher Folkens (www.mysticfilms.com) provides an in-depth look at the personal journey necessary for any filmmaker to take on their debut film (or really any creative project for that matter). He shares personal insights and strategies that took him from freelance filmmaker hopeful to directing his debut feature film "CATALYST" (www.catalyst-the-movie.com). This is a book for filmmakers unlike any other. Grab your copy now! https://www.amazon.com/dp/0578612569/ref=cm_sw_r_sms_c_api_i_hu8gEbTHXEXX1

Regarded as the world's oldest military treatise, this compact volume has instructed officers and tacticians for more than 2,000 years. From its origins in China, The Art of War traveled the world to inform the strategies of Napoleon and World War II generals. More recently, it has taken on a new life as a guide to competing successfully in business, law, and sports.

John Perry celebrates this nearly universal character flaw by pointing out how often procrastinators are, paradoxically, doers. They may not be accomplishing everything on their to-do lists, but that doesn’t make them slackers. It just indicates a need to rethink the to-do list. He also introduces the philosophical notion of akrasia (the mystery of why we often choose to act against our better judgement), examines the torturous relationship between procrastination and perfectionism, and shows how to give yourself permission to do an imperfect but, in fact, perfectly good job.

For those who believe that there must be a more agile and efficient way for people to get things done, here is a brilliantly discursive, thought-provoking book about the leadership and management process that is changing the way we live. 52 weeks, 52 books, Making Every Week Count!

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. 52 weeks, 52 books, Making Every Week Count!

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. 52 weeks, 52 books, Making Every Week Count!

52 weeks, 52 books, Making Every Week Count! Less than 10 years after its initial conception and implementation in Bitcoin, blockchain technology is being heralded as the most revolutionary innovation since the internet. While many are still skeptical about cryptocurrencies, the majority of people who have come to understand blockchain agree that it has transformative potential. The problem is that money has begun flooding into the cryptocurrency market, and with it come bad actors and misinformation. It’s nearly impossible now for somebody who is unfamiliar with the industry to separate the hype and nonsense from the facts. Understanding Blockchain is a straightforward solution to that problem.

After interviewing 50 of the world's greatest financial minds and penning the number-one New York Times best seller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible. 52 weeks, 52 books, Making Every Week Count!

52 weeks, 52 books, Making Every Week Count! Did you know that artificial intelligence is changing our world faster than we can imagine? It will impact every area of our lives.And this is happening whether we like it or not. Artificial intelligence will help us do almost everything better, faster and cheaper, and it will profoundly change industries such as transportation, tourism, healthcare, education, retail, agriculture, finance, sales and marketing. In fact, AI will dramatically change our entire society.

52 weeks, 52 books, Making Every Week Count! In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

52 weeks, 52 books, Making Every Week Count! Though much has changed in society since the first publication of The Way of the Superior Man, men of all ages still "tussle with the challenges of women, work, and sexual desire." Including an all-new preface by author David Deida, this 20th-anniversary edition of the classic guide to male spirituality offers the next generation the opportunity to cultivate trust in the moment and put forth the best versions of themselves in an ever-changing world.