How Brands Are Built
Summary: On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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- Artist: How Brands Are Built
- Copyright: 2018 Heirloom Agency LLC. All rights reserved.
Podcasts:
Mini episode: Brad Flowers and The Naming Book
Mini episode: Career advice
Season three wrap-up: How to build a brand experience
Denise Lee Yohn fuses brand, business, and culture
Myra El-Bayoumi doesn't mind blowing up the process
Alan Brew sees corporate narrative as the evolution of positioning
Ana Andjelic helps brands design for social influence
Dennis Hahn makes brand culture by Swarming
Caren Williams plays creative brain games with clients
Fabian Geyrhalter builds a brand platform in one very long day
Ken Pasternak plots impact versus effort
Jeremy Miller helps you unlock your team's creative genius
Season two wrap-up: Five themes for brand positioning
David Aaker got religion on the power of stories
Tim Riches builds bridges held up by brand pillars
