How Brands Are Built show

How Brands Are Built

Summary: On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.

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  • Artist: How Brands Are Built
  • Copyright: 2018 Heirloom Agency LLC. All rights reserved.

Podcasts:

 Miriam Stone uses the sticky note method | File Type: audio/mpeg | Duration: 29:27

Miriam Stone uses the sticky note method

 Allen Adamson thinks Jerry Seinfeld would be a great brand manager | File Type: audio/mpeg | Duration: 25:38

Allen Adamson thinks Jerry Seinfeld would be a great brand manager

 Erminio Putignano connects big ideas and tiny details | File Type: audio/mpeg | Duration: 27:59

Erminio Putignano connects big ideas and tiny details

 Adam Morgan asks clients what they hate most about their category | File Type: audio/mpeg | Duration: 34:57

Adam Morgan asks clients what they hate most about their category

 Gareth Kay believes brands should show, not just tell | File Type: audio/mpeg | Duration: 32:39

Gareth Kay believes brands should show, not just tell

 Laura Ries has six brand positioning principles | File Type: audio/mpeg | Duration: 35:36

Laura Ries has six brand positioning principles

 Marty Neumeier wrote a business thriller | File Type: audio/mpeg | Duration: 31:36

Marty Neumeier wrote a business thriller

 Wrapping up season one: Tips for the naming process | File Type: audio/mpeg | Duration: 19:23

Wrapping up season one: Tips for the naming process

 Eli Altman started freelance naming at age sixteen | File Type: audio/mpeg | Duration: 26:59

Eli Altman started freelance naming at age sixteen

 Scott Milano does sprints in the morning | File Type: audio/mpeg | Duration: 23:41

Scott Milano does sprints in the morning

 Laurel Sutton could talk about linguistics all day | File Type: audio/mpeg | Duration: 28:21

Laurel Sutton could talk about linguistics all day

 Jonathan Bell starts with coffee and a sheet of paper | File Type: audio/mpeg | Duration: 22:08

Jonathan Bell starts with coffee and a sheet of paper

 Amanda Peterson considers CamelCase a crime | File Type: audio/mpeg | Duration: 26:42

Amanda Peterson considers CamelCase a crime

 Steven Price says "go," "maybe," and "maybe not" | File Type: audio/mpeg | Duration: 17:44

Steven Price says "go," "maybe," and "maybe not"

 Clive Chafer has a wonderful thesaurus | File Type: audio/mpeg | Duration: 29:19

Clive Chafer has a wonderful thesaurus

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