How Brands Are Built
Summary: On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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- Artist: How Brands Are Built
- Copyright: 2018 Heirloom Agency LLC. All rights reserved.
Podcasts:
Miriam Stone uses the sticky note method
Allen Adamson thinks Jerry Seinfeld would be a great brand manager
Erminio Putignano connects big ideas and tiny details
Adam Morgan asks clients what they hate most about their category
Gareth Kay believes brands should show, not just tell
Laura Ries has six brand positioning principles
Marty Neumeier wrote a business thriller
Wrapping up season one: Tips for the naming process
Eli Altman started freelance naming at age sixteen
Scott Milano does sprints in the morning
Laurel Sutton could talk about linguistics all day
Jonathan Bell starts with coffee and a sheet of paper
Amanda Peterson considers CamelCase a crime
Steven Price says "go," "maybe," and "maybe not"
Clive Chafer has a wonderful thesaurus