The Industrial Talk Podcast with Scott MacKenzie
Summary: Industrial Talk is about the future and why we do what we do. We talk to the trailblazers, “outside-the-box” thinkers who impact not just present-day industry processes, but instead map out the future with unique vision and extraordinary courage in order to change the world. We also travel the globe to interview innovators in industry, from petro-chemical manufacturing & oilfield site visits to leaders in education and training.
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Podcasts:
What you do is Important! Never, never, never forget that. Your actions are vital to the overall Success of your organization and families. As a former Journeyman Transmission Linemen, I knew that it was my responsibility to keep the lights on for families and companies. GO-BIG and recognize What You Do IS Important. Podcast Transcript:…
My digital Breakthrough moment and supported by the results of the Industrial Insight Poll. After listening to this Podcast Episode, you will have no excuse for not executing on a Industrial Digital Strategy for you and your company. Podcast Transcript: The industrial talk podcast GO BIG in just six minutes a day. Building a…
Hamburger vs Sliders – Marketing Little Bites for Industrial Success. When considering your Industrial digital strategies consider the Slider approach: 1) Not overwhelming to the eyes. 2) Every bite is Delicious. 3) Quickly Consumable and Satisfying. 4) Quickly Digestible. Go-Big and make your Industrial Digital Marketing tasty and easily consumable. Podcast Transcript: The industrial…
Lifters can be anyone from the receptionist that brightens everyone’s day, to the call center rep who knows exactly how to listen and make an angry customer a raving fan, to senior executives and CEOs who understand that by aligning purpose with profit and consciousness, they can create 10 times the performance relative to peers,…
Once again, it's about solving your Customer's problems as efficiently as possible. Your marketing and branding must reflect this driving commitment. You cannot be passive or disengaged from the needs of your Customer. Your digital strategy and process is driven from your Customer's perspective. They are the Hero in your story and you are the…
Let's talk Digital Mortality. What is the life expectancy of your digital message? Do you have a post-mortem strategy to minimize the rapid death of your digital message. 1. Keep focused on helping your Customer daily with meaningful industrial content. 2. FROM THE HEART, get engaged with their post and learn about their passion and…
WE are so absorbed on our digital “Thumbs-Up” we get frustrated when our efforts don't result in the “Thumbs-Up“. This 6 minute Industrial Talk Podcast focuses on setting your mind straight when it comes to Vanity Metrics. Remember, it's about solving problems for your Customer not a “Thumbs-Up“. Podcast Transcript: The industrial talk podcast…
Your Industrial Soul. We summarize the components of Success in a rapidly changing Industrial Market: 1) Find a Mentor/Be a Mentor. 2) Personal Development. 3) Commitment to Doing. 4) Know You. 5) Like You. 6) Trust You. 7) Caring. 8) Friendship and 9) Purpose/Aim/Declaration. Today let's GO BIG and commit to feeding our Industrial Soul daily!…
We need to understand our Industrial “Why” our Industrial “Purpose“. That strong foundation and belief in something Noble and Honorable. It is from this position that we serve others, sacrifice without counting the cost. When we stumble, we get back up because of our Purpose our Why. All actions and subsequent success stem from this…
A big roadblock for many industrial professionals and companies is the ability to effectively communicate through the written word. The ability to write is a core competency for any Industrial digital selling/marketing/branding campaign. For me, it takes a tremendous amount of intellectual calories and TIME to craft a succinct written and cogent message, emails or…
“There is nothing on this earth more to be prized than true Friendship” – St Thomas Aquinas. The final leg in the model of Success is Friendship. When looking at the components of True Friendship we see a Bond between people that go beyond the surface. There is Loyalty, Respect, Encouragement and they Stand By…
Do you truly Care about the success of your Industrial Customer, your Business and the people on your team? Are you there to serve or be served? Great questions worth reflection. As we continue to build the legs of Success, we need to have a sincere heart of caring and a desire to help Customers…
“Trust“: Is a firm belief in the reliability, truth, ability or strength of someone or something. “Trust” is the third leg in the model of Success and it's one of the most important. Trust takes time and demand commitment. It's not a “switch” that can be turned on and off depending on the circumstance. It…
Technology are you ready? Do you know how Digital Assistants, Chat Bots and Apps WILL impact you, your career and Industrial business? Alok Pant, CEO of Unvired, Inc. has a positive vision of how these technology solutions will positively impact you and your business. Find out more about Alok at: Website: http://unvired.com/ Company FaceBook: https://www.facebook.com/Unvired/ Personal LinkedIn: https://www.linkedin.com/in/alokpant/ Company…
Know/Like/Trust + Caring/Friendship = The Legs of Success. Let's talk “Like” and what that means. I use the term “Beer Factor”. There are people you truly want to have a beer with and other you avoid. Ask this simple question: Does your client want to have a beer with you? If the answer is “No”…
