PodSchool

If you want to grow your podcast audience, you have to promote your podcast to get it in front of more eyes and ears. So how do you do it in a way that's interesting and engaging and that encourages more people to listen? In this episode I take you through the different ways to promote your podcast so you can get your show in front of more listeners and grow your audience. Check out the full episode show notes: https://rachelcorbett.com.au/how-to-promote-your-podcast Links to other relevant episodes: How to get your podcast into directories... https://rachelcorbett.com.au/how-to-get-your-podcast-into-itunes/ A beginners guide to podcast SEO... https://rachelcorbett.com.au/podcast-seo/ How to share your podcast using a universal link... https://rachelcorbett.com.au/sharing-podcast-iphone-android/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

There are a number of different ways to record your podcast remotely and the option that's right for you will depend on what technology you have access to and how experienced the people on your show are with recording audio. If you're remote recording interviews you can get away with having your guest at a lower audio quality than you, but if you're hosting your podcast with a co-host remotely you want to try and record both hosts at as similar audio quality as possible. So, what are your options? In this episode I take you through the different ways you can remote record your podcast and which option gives you the best audio quality. Check out the full episode show notes: https://rachelcorbett.com.au/how-to-record-a-podcast-remotely/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Listeners access podcasts via directories like Apple Podcasts, Google Podcasts, Stitcher and Spotify. And since growing your audience and getting more listeners is high on the list of priorities as a podcaster, you want to make sure your show is available in as many places as possible. You don't need to submit your show to every podcast app that's ever been created but you do need to make sure your show can be accessed by people on both iPhone and Android. So, what podcast directories should you submit your show to, to make sure it's available to as many listeners as possible? Check out the full episode show notes: https://rachelcorbett.com.au/podcast-directories/ Check out my article on how to submit your podcast to podcast directories like Apple Podcasts, Google Podcasts and Spotify... https://rachelcorbett.com.au/how-to-get-your-podcast-into-itunes/ Check out the page where you can test whether your podcast is in Google Podcasts... https://search.google.com/devtools/podcast/preview About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Not sure whether you should start a podcast? Podcasting is something a lot of people are interested in but there's no guarantee of success so you want to do everything you can to make sure your show doesn't fade out like thousands of others. In this episode I take you through a few questions you should ask yourself before you jump in the podcasting deep end. They're designed to help you work out whether you're starting a podcast for the right reasons. Because if you're not, there's a high chance your show won't last, either because you can't find an audience or because you realised it was too much like hard work. Check out the full episode show notes: https://rachelcorbett.com.au/should-you-podcast/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

If you're recording a podcast with people in different locations and you're not careful about how you record, your show can sound really bad. And a podcast with poor audio quality isn't a podcast that grows a big audience. So, if you're planning to remote record your podcast using programs like Skype, Zencastr or Ringr, in this episode, I share my tips for how to get the best quality podcast audio possible. Check out the full episode show notes: https://rachelcorbett.com.au/podcast-audio-quality-remote-recording/ Check out my episode on how to record people in different locations: https://rachelcorbett.com.au/how-to-record-a-podcast-with-people-in-different-locations/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Not sure whether to rate your podcast clean, explicit or no rating? Or whether you have to bother rating your podcast at all? The ratings in the back end of your podcast host were actually created for iTunes music, not podcasts so at the moment there aren't any clear regulations around rating podcasts. Essentially you want to make sure you always have your listeners in mind, but not just listeners you know. Think about who might stumble across your content and try it while they've got kids in the car. Does your show need a warning? It's important to set up the expectation for your audience so there's no nasty surprises and on today's episode I take you through some of the things you need to think about to choose the right rating for your podcast. Check out the full episode show notes: https://rachelcorbett.com.au/recording-multiple-usb-microphones/ Check out my episode on swearing in a podcast: https://rachelcorbett.com.au/should-you-swear-on-your-podcast/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Unless your great dream is to podcast to no one you'll want to do everything in your power to get your show in front of new listeners. And this includes making sure your podcast SEO is on point. SEO is an acronym for Search Engine Optimisation and if you get it right it can be a powerful way to grow your podcast audience organically because it increases the chances of your show turning up in search results. In this episode, I dive deep on the dark art of podcast SEO and take you through why it's important, how it can help you grow your podcast audience and what you can do to give your show the greatest chance of being found in search engines like Google and Apple Podcasts. Check out the full episode show notes: https://rachelcorbett.com.au/podcast-seo/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Have you tried to record a podcast with multiple USB microphones and it hasn't worked? Don't worry, you don't need to hand in your podcasting licence. If you want to record more than one person on your show and you want to do it via your computer you'll need to do some configuring to make sure your editing software registers more than one USB microphone. It's a lot easier than it sounds and in this episode I take you through what you need to do to make sure you can record your podcast using more than one USB microphone. I've also created two videos to show you how to recording multiple USB microphones on both a Mac and a PC. You'll find them both in the show notes for the episode. Check out the full episode show notes: https://rachelcorbett.com.au/recording-multiple-usb-microphones/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Starting a podcast can be daunting. Especially when the only thing you've pressed record on is your VCR (hello to anyone who remembers what they are). It's understandable if you're worried that no one will listen, or that you don't have the right voice to host a podcast, or that you don't have to time to fit it into your life. Doing anything new is daunting so in this episode I take you through a few of the most common reasons people don't start a podcast. And I tell you why they shouldn't be holding you back. Check out the full episode show notes: https://rachelcorbett.com.au/podcasting-myths/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Most podcast hosts are just that...podcast hosts. They're a place to upload your MP3's, look at your stats and fill in your show details but apart from that, there aren't many bells and whistles. Anchor is different because it's designed to be a podcast host but also a place to edit and create your show. Inside Anchor, you can drag and drop audio elements directly into your episode and if you've never worked with audio before this can make piecing together an episode way less daunting. But is it the best option if you want to create a high-quality podcast? Check out the full episode show notes: https://rachelcorbett.com.au/anchor-review/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Buying the right equipment when you're starting a podcast can be confusing and it's easy to get stuff you don't need. Like a mixer. In this episode I explain what a mixer does and go through some of the common reasons people think they need one. So, if you haven't bought your podcasting gear yet and you think you might need a mixer let's make sure you're buying one for the right reasons. Check out the full episode show notes: https://rachelcorbett.com.au/mixer-podcast/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

A podcast trailer can help you drum up interest in your show before you've dropped an episode because it gives potential listeners a taste of what they can expect. Just like a trailer for a movie, a podcast trailer includes highlights of what's on the way and gives people a reason to get excited about what's to come. In this episode I share my tips on how to create a kick-arse podcast trailer so you can get people excited about your show. Check out the full episode show notes: https://rachelcorbett.com.au/how-to-make-a-podcast-trailer/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

Getting more podcast listeners is important if you want your show to last but you also want those listeners to subscribe. This is because the more subscribers you have the more chance you've got of ranking in podcast charts. It also makes it much easier for people to listen because they'll get a new episode delivered straight to their podcast app. So how do you get more podcast listeners and in turn subscribers? The best way is often to avoid using the word 'subscribe' and in this episode I explain why. Check out the full episode show notes: https://rachelcorbett.com.au/grow-your-podcast-audience-subscribe/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

You should think about your podcast episode title like the headline of an article. It's the thing that makes people click, so you need to pack as much information as possible into a small number of words. But you also want to be truthful. The rules of click-baiting apply here just as they do on blogs and websites...don't do it, unless you want to suffer the consequences. If you want listeners to keep returning to your show, week after week, you have to build a relationship with them. And just like in real life, the best way to build a relationship is through trust. That starts from the moment they engage with your content. So if you're promising to deliver something, you'd better dish it up. Otherwise, your audience won't stick around for long. So what do you put in your episode title to make them want to press play? Check out the full episode show notes: https://rachelcorbett.com.au/podcast-episode-titles About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com

After your podcast name and logo, the next thing potential listeners look at is your podcast description. So you've got to make it good. While you don't want to write an essay, you're not as restricted in your word count as you are with your podcast name. That means you've got more real estate to tell listeners exactly what they can expect from your show. So how do you write a podcast description that makes people think "OMG! This show is exactly what I'm looking for!"? Check out the full episode show notes: https://rachelcorbett.com.au/podcast-description/ About me... My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world. At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started. I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You've Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett Website: www.rachelcorbett.com