Fohr Ground show

Fohr Ground

Summary: A podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.

Podcasts:

 How the owners of Kopitiam use Instagram to grow NYC's hottest new restaurant - Episode 49 | File Type: audio/mpeg | Duration: 3841

This week we were fortunate enough to be joined by Moonlynn Tsai and Kyo Pang, the amazing duo behind one of New York’s hottest new restaurants, Kopitiam. The restaurant originally had four seats (and the line to get in wrapped around the block) then reopened around the block with nearly forty seats and found immediate success. Being lauded in essentially every major publication, their leap was soon validated by the critics, and the throngs of devoted patrons.

 Creating editorial content in a snapshot world with Krystal Bick - Episode 48 | File Type: audio/mpeg | Duration: 4451

Krystal Bick is a content creator based in New York City. Hailing from Reno, Nevada Krystal's path includes everything from studying journalism to blogging while working at Google as a Product Marketing Manager. Krystal's cinema-inspired feed stands out from the crowd in an era full of quick snapshots.

 Season Two in Review | File Type: audio/mpeg | Duration: 1067

We made it through the second season! In this season two wrap up show, we take a look back at each episode, and pull a quote or two from each guest! Hope you enjoy!

 How Jeremy Mitchell leveraged confidence and drive to become a successful photographer - Episode 46 | File Type: audio/mpeg | Duration: 3782

Jeremy Mitchell (@xxjmitch) is a New York City-based photographer and content creator who shoots for many brands you know and love including Mr. Porter. Born and raised in Brooklyn, Jeremy has both a creative and entrepreneurial mind. He first began his hustle by selling Dragon Ball Z character printouts in 6th grade, then created his own successful bracelet line, and eventually transformed into the established photographer that he is today.

 How to build a life around traveling frequently with Kira West - Episode 45 | File Type: audio/mpeg | Duration: 3516

This week we talk to NY-native, Kira West (i@bykwest). In this episode, we get technical about how to make traveling a priority and making it work even when you have a small budget. Kira works at a travel tech start-up and gives us a rubric for picking your next destination.

 Marissa Cox on being a full-time influencer living in Paris - Episode 44 | File Type: audio/mpeg | Duration: 3551

We caught up with Paris-based content creator Marissa Cox (@ruerodier) for this week’s episode of Fohr Ground. In this episode, we go very in-depth about Marissa’s journey, about what the influencer marketing world is like in Paris. Marissa has a unique perspective of having her audience split between England, Paris, and America, and really provides some insight into how she approaches her work given that she works for brands (and speaks to an audience) that’s on a completely different continent.

 Yu Cui on the connection between musical theater and photography - Episode 43 | File Type: audio/mpeg | Duration: 3094

We’re back on Fohr Ground this week with Yu Cui (@fishflourish), who details her unique path on becoming a content creator. Fish, as she is known, grew up in China and took an untraditional path by moving to New York for college. Not knowing what she wanted to do originally, She eventually found her way into studying musical theatre, and the rest was history. We sat down with her just a few months after she just finished up her masters in Musical Theater. In this episode, we cover everything from musicals to content creation to growing up in China, and how she draws from all her experiences to express herself creatively.

 Andrea Maria on incorporating spirituality in a material world - Episode 42 | File Type: audio/mpeg | Duration: 4414

Andrea Maria (@dearmilano), as one of Mexico’s first fashion bloggers you’d think that she’d been wanting to do this her life, but that wasn’t the case. Growing up in both Mexico and Texas she loved style and fashion, but it wasn’t until a trip to Milan that shifted her focus and when she wanted to turn it into a profession, and she hasn’t looked back since.

 Micaéla Verrelien created her dream job - Episode 41 | File Type: audio/mpeg | Duration: 4640

Micaela Verrelien is a creative director and content creator based in New York. While she was always artistic, she grew up on a traditional path and became an accountant. It wasn’t until she started her blog that she developed her sense of style and creative direction. Taking one glance at her Instagram, you can see she’s full of positivity and self-love. She shares the work she did on the film, Black Girl Church, as the creative director.

 How Joe Greer makes photos into stories - Episode 40 | File Type: audio/mpeg | Duration: 6601

Joe Greer is a self-taught photographer based in New York. Having gotten his start shooting iPhone photos on Instagram, you can now find him shooting on both film and digital cameras. He stopped by our offices to share how Instagram shaped his craft, how he branched out artistically, and his approach to taking an impactful photo.

 Sharing your life as your job with Will Taylor - Episode 39 | File Type: audio/mpeg | Duration: 3981

Will Taylor joins us to cover how he leveraged his background in traditional media to build Bright Bazaar, a lifestyle blog about interior design, travel, and men's fashion. He talks about the urge to make the move across the pond and how, together with his partner, have built Bright Bazaar into the thriving business it is today.

 Brand Building 101 with Moti Ankari - Episode 38 | File Type: audio/mpeg | Duration: 3364

From starting Metro Man eight years ago to building a brand from scratch, Moti Ankari stays busy. It was just three years ago that he and fellow influencer Marcel Floruss were guests on A Drink With James. Around the time, they also launched Ankari Floruss. Moti joins us to cover how he built his personal brand, his collaborations with Marcel on their shoe brand, and how they leverage their experiences as both influencers and brand people. Sit back because we're going back to school—welcome to Brand Building 101!

 Lessons in running a small business with Emily Schildt - Episode 37 | File Type: audio/mpeg | Duration: 3068

This week, we’re doing something a little different. With influencers running small businesses through Instagram, it made sense for us to sit down with brand consultant Emily Schildt who founded Pop-Up Grocer just this year. We learn what it takes to run your own store, when you know you've got a great idea, and how to find satisfaction (even if you're a perfectionist).

 Dennis Todisco fosters communities on Instagram and Twitter - Episode 36 | File Type: audio/mpeg | Duration: 3770

Dennis Todisco is a Boston raised, New York City based content creator. He’s worked at brands like Nike and Twitter and now focuses on @outfitgrid and his personal account full-time. If you’re not familiar, Outfit Grid is simple: users submit the clothes they wore that day, neatly folded and organized, in a square frame. Dennis has been posting these everyday since 2012. He shares how he’s been consistent, the importance of strong communities, and tips for influencers to make the most out of Twitter.

 How Jessica Torres became a role model for her younger self - Episode 35 | File Type: audio/mpeg | Duration: 3138

As a blogger, podcast host, and YouTuber, Jessica stays busy. Throughout it all, she remains true to her goal of creating positive representation for women growing up just like her. In this episode, she talks about her journey to self-love, why she isn't afraid of taking a risk, and how in the world she manages all of her creative projects.

Comments

Login or signup comment.