The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Summary: Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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- Artist: Melina Palmer
- Copyright: TheBrainyBusiness
Podcasts:
We are digging into Apple’s recent announcements today, with a heavy focus on Apple Card. When Apple made its announcements and Apple Card was included…I knew I needed to create an episode on this topic. Apple made a series of star-studded announcements about their new offerings, which included the announcement of Apple TV+, Apple Arcade, Apple News+ and, of course, Apple Card.
In this behavioral economics podcast, I talk about structuring complex choices. I also revisit mapping and the five steps to understanding mapping, because it is the foundation of complex choices. This episode is also our final application of the air conditioning example. I also dig into several other examples to illustrate this concept and how it all ties into ways to make your business better.
In this behavioral economics podcast, I talk about the importance of feedback, and why it lets us know if we are doing a good or a bad job. I give several real life examples involving cars, banking, our continued HVAC example, and some fun gadgets that help us conserve energy or be better weekend painters. I talk about the importance of visual cues and incorporating all of the senses and how the concepts in this series can be used to improve your business.
39. Expect Error: The "E" in NUDGES
38. Defaults: The "D" in NUDGES
37. Understanding Mapping: The "U" in NUDGES
36. Incentives - The "N" In NUDGES
35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts
34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses
33. Inside the Texas A&M Human Behavior Lab
32. The Overwhelmed Brain and Its Impact on Decision Making
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
30. Booms and Busts
29. Resolutions and Keeping Commitments
28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch
