Marketing Trends
Summary: Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
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- Artist: Mission
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Podcasts:
Author and marketer Mathew Sweezey joins the show to discuss his new book, The Context Marketing Revolution.
Joe Chernov, CMO of Pendo, explains the challenges of the job, why it’s important to build community, and how to find the right medium for your message.
Lomit Patel, Vice President of Growth at IMVU, discusses his new book, Lean AI, and the role AI can play in creating a more efficient and creative team.
Ashley Stirrup, the CMO of Algolia, discusses how critical it is to build credibility, why search is important, and how to strategize in a way that aligns with the customer journey.
Craig Dekshenieks Director, Content & Marketing Operations at Aderant, discusses how perception and your content strategy play a key role in making conversions.
Henrique Saboia, Vice President of Growth at Kiva, discusses the challenges of using marketing as a way to help Kiva make a significant global impact.
James Avery, the CEO of Adzerk, joins the show to discuss online marketing and the rise of first-party publisher data.
Andy Mackensen, the co-founder and CMO of SnackNation, joins us to discuss the importance of company culture and why it’s critical to get as close to the customer as possible.
John Chernesky, the Senior Vice President of Sales & Trade Marketing at Princess Cruises & Cunard Line, joins the show to discuss why storytelling and selling an experience is key to successful marketing.
Gordon Henry, the Chief Strategy Officer at Thryv, Inc., joins Marketing Trends to discuss his role in making Yellowbook a household name and how Thryv is helping small businesses win at marketing.
Craig Henrickson is the Vice President of Marketing for Kinestral Technologies and on this episode, he explains how he is helping to introduce and sell smart glass technology that will change the way construction is done.
How Lola.com CMO Jeanne Hopkins is Thinking Strategically and Creatively
The crew from Mission gathers to discuss some of the memorable ads that aired during the Super Bowl.
How Sydney Sloan, CMO of SalesLoft, Focuses on Alignment, ABM and Customer Journeys
Alison Wagonfeld is the Vice President of Marketing for Google Cloud and the work she and Google are doing has an impact across the industry. On this episode of Marketing Trends, Alison talks about how she looks at hard problems, what kind of marketing strategy she’s focusing on at Google Cloud, and why she believes the partnership between the CMO and CIO is critical to achieving business success.
