Marketing Trends
Summary: Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
- Visit Website
- RSS
- Artist: Mission
- Copyright:
Podcasts:
Michele Elrod, the EVP, Head of Marketing at Regions Bank, discusses the use of A.I. in marketing and how the field has changed over the years.
Multi-time CMO and crisis management specialist, Kris Bondi, discusses the importance of media relations during times of crisis, building a positive message, and understanding the tone of a situation.
Avaya Senior Vice President and Chief Marketing Officer Simon Harrison discusses how Avaya is helping companies stay connected in 2020 and how his days as an analyst prepared him for his new role.
Meagen Eisenberg, the CMO of TripActions, returns to discuss shifting the priorities and roles of the company to adapt to a new reality.
Jamie Moldafsky, the CMO of Wells Fargo, discusses all things customer-centricity, including brand identity and navigating through a crisis.
Frank Wolf, President and Co-Founder of Staffbase, along with Director of Marketing Jason Etter, discuss how Staffbase is committing their company to the forgotten employee, how companies are reaching their employees and customers in the virtual world and why events - both physically and virtually - open the door to company growth.
Collin Holmes, the CEO of Chatmeter, explains why local businesses need to optimize their SEO, what it means to engage with customers, and how the Chatmeter platform can help create a more efficient way to do all of that and more.
David Reid, CMO of NOV, discusses leading a multi-billion dollar entity that oversees multiple companies in an industry where few marketers exist.
Erik Bork, the screenwriter of Band of Brothers, joins Marketing Trends to discuss the power and the heart of storytelling.
Michael Anderson, the Chief Growth Officer at boodleAI, discusses predictive analytics, messaging and alignment between sales and marketing.
Jaleh Rezaei, the CEO & Co-founder of Mutiny, joins the show to discuss the merits of personalization in the marketing world.
Kevin Sellers discusses his past success at Intel and how he’s working on personalized customer journeys now as CMO of Ping Identity.
Sean Sheppard, the founding partner of GrowthX, discusses strategies for navigating through hard times.
In the world of mobile gaming, it’s hard to stand out. Katie Jansen, the CMO of AppLovin joins us to explain how her company helps.
NextRoll CEO Toby Gabriner discusses how automation and A.I are changing the way marketing is done.
