Keeping Business Real show

Keeping Business Real

Summary: When Lisa Corduff launched her first online program teaching women how to eat more wholefoods taking small steps, back in 2014 she had no idea the rollercoaster she'd just jumped on! With no experience in business (and three children under four at her feet!) over the years she has learnt the magic art of taking 'imperfect action' to grow a business with purpose and authenticity. The Keeping Business Real podcast will bring you rock solid strategies for online business growth, insights into what's working inside Lisa's business, inspiration for those moments when you want to burn it all down (if you haven't had that yet - you will!) and interviews with experts on topics designed to move you from where you are now to where you want to be. All this delivered in Lisa's no BS, honest signature style. Bringing a breath of fresh air to online business podcasts - Lisa promises to keep it real .... to help you grow.

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Podcasts:

 Home Truths on Business and Motherhood | File Type: audio/mpeg | Duration: 00:39:10

Today, Lisa draws on her experience starting a successful business from home with three small children. She shares some inescapable home truths, as well as the benefits of working with and around your kids. If you're pulled between motherhood and entrepreneurship on the daily, Lisa has plenty of tips and inspiration to help you make the juggle work for you. Show Notes: 0:33 Lisa gives a brief history of how she came to create a successful business from home with three small children. 4:20 Lisa reflects on the big lessons her kids have helped her learn on her home-based entrepreneurial journey. 8:24 A reality check: some inescapable truths about running a business from home. 12:33 How to move out of school holiday freak out mode, enjoy your kids and keep your business running. 20:35 The combination you need to cope with emergencies and tummy bugs. 24:37 Lisa shares some of her favourite tools for helping her kids cope with having a rockstar mum who travels. 31:25 Where do you need support to feel like the rockstar you are? 35:46 The most important home truth of this episode. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

 What Are You Making it Mean? | File Type: audio/mpeg | Duration: 00:13:08

Today's episode may be the ultimate mindset hack. It could change the way you come at life and business. Nothing has any meaning, except the meaning you give it.... Lisa drops this big idea and then provides practical examples to help you make some sense of it. Piqued your interest? Listen on, lady. Show Notes: 0:49 Lisa shares a teaching she learned from Jim Fortin that has changed her approach to failure, relationships and.... well, life. 2:45 What are you making your bank balance mean? 5:00 Are you seeing the signals for what they are? 6:45 Lisa challenges you to create some new stories around your 2018 results. 8:39 Gaining total control over your stories. 11:03 Lisa shares the types of stories she is choosing for herself these days. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

 Why most online business owners never crack $100k | File Type: audio/mpeg | Duration: 00:48:40

Lisa brings in some serious business know-how today. Sigrun is a straight-talking, compassionate entrepreneur with 3 MBA's, 10 years' experience as a CEO, and now, a million dollar online business. AND she's all about helping women achieve financial freedom by turning their passion into a profitable business. With a perfect mix of practical business knowledge and mindset magic, this episode is a must listen. Show Notes: 0:50 Lisa introduces Sigrun and today's discussion topic: why so many online entrepreneurs can't break the $100k ceiling. 3:15 What keeps you stuck in the early days of online business. Sigrun shares her preferred ratio of learning to doing. 9:07 Getting stuck in the meaningless details that won't make you more money - or, which logo looks better? 12:50 What you need to be doing to get your business off the ground - before you create or launch anything. 18:23 The similarities between real-world business and online business, and how simple it all can be. 21:14 Sigrun encourages you to develop a BIG mindset. Lisa and Sigrun also talk about letting go and their views on judgement. 25:40 What you need to do before you start creating your signature course. 31:05 Learn how Sigrun came to offer the only 12 month MBA program available for online business owners. 36:11 What differentiates those who succeed in business from those who do not. 41:20 Get the details of Sigrun's upcoming 3 part workshop, delivered live and released for the first time outside her paid client list. Links: Sign up for Sigrun's Profit Workshop here

 2018 Year in Review | File Type: audio/mpeg | Duration: 00:26:41

Lisa takes time to reflect on 2018 - and oh what a year it's been! Perhaps her toughest year thus far. And yet, it's also been incredibly transformative and grounded in happiness - not to mention her biggest year of business revenue. Join Lisa as she shares the life and business that happened between ending 2017 with shingles and rounding out 2018 with an increasing sense of peace. Show Notes: 1:00 A snapshot of a transformative year. 7:13 Lisa shares her biggest business failure of 2018 and what a blessing it has been. 13:07 Growing confidence and bravely stepping away from something that worked to create the Breakthrough Mastermind. 15:08 Lisa talks revenue, supporting the family and the importance of who you're being over what you're earning. 16:17 A dive into some of the mindset shifts Lisa has experienced this year. 18:49 Lisa shares how she's feeling heading into 2019 and the vision she has for the year ahead. 21:56 Hurrying the bloomin' flowers, letting go and trusting. 22:50 A recap of what has made 2018 a win. 23:53 Lisa sends truckloads of gratitude to you and chats about the cool things in store for Keeping Business Real. 25:02 An awesome question to ponder as you reflect on the year past and dream about the year to come. Connect with Lisa on Facebook and Instagram (@kbr_with_lisa)

 Pause For Applause | File Type: audio/mpeg | Duration: 00:13:04

This episode is for you, lady! Lisa encourages you to stop, reflect and give yourself a generous round of applause. She shares her practice of celebrating her efforts and those of her team, and inspires you to create a self-celebrating practice of your own. You're showing up for yourself day in and day out, being brave, getting up when you fall, and moving yourself closer to your dreams. It's time to put your hands together for the best woman you know - you. 0:45 Lisa shares why pausing for applause is an important part of her process. 3:40 There are no KPI's in online business, only your own (super high?) bar. 5:02 Putting pen to paper at the end of the year and finding the lessons. 8:05 Making space for applause every day. 9:25 The reasons you might not be applauding yourself. 10:25 Lisa sets you a challenge that will leave you feeling as brave and resilient as you actually are. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

 The Power of Masterminds | File Type: audio/mpeg | Duration: 00:28:30

Today Lisa shares her love of masterminds and distills the many crazy-good benefits into three 'mastermind powers'. She shares with you the masterminds that have called to her and why, and what they have meant to her business and her own growth. Could a mastermind be what you need to get to your next level? Show Notes: 0:58 Lisa provides insight into the big impact masterminds have had on her business and what keeps her going back for more (and more). 9:40 There is power in surrounding yourself with successful people who get you. 11:30 Tall poppy syndrome and how an Aussie attitude might be holding you back. 16:42 Let the seeds of potential be planted in you. 19:50 The power of a mastermind to give you time and space (and what does that actually even mean?). 23:17 Catch the exciting details of Lisa's upcoming exclusive mastermind offering. Apply for the Mastermind here (hurry applications close this week!)

 Slow Down to Speed Up | File Type: audio/mpeg | Duration: 00:15:51

While feeling a little under the weather, Lisa gets real about resting and running a business. She shares her struggles with slowing down and takes an honest look at why it has felt so hard to do. Lisa encourages you to reap the benefits of creating space and trusting that it's all going to be okay. If you feel trapped in the 'doing' of your business or like resting might be possible in your 80s, this episode is for you. 0:50 Does your business leave room for rest or are you always pushing through? 3:18 Lisa shares her content creation goals for 2019. 4:28 What Lisa knows her business needs - 100% For Sure. 7:05 Lisa issues the permission slip you've been waiting for. 8:46 A fresh perspective on why you're not resting. 11:40 Lisa goes big picture and embraces the speed bumps. 13:37 An invitation to join the conversation. Links: Connect with Lisa on Instagram (@kbr_with_lisa)

 Lisa Carpenter: Navigating Your Transformation | File Type: audio/mpeg | Duration: 00:33:28

In this episode, Lisa is joined by her friend and coach, Lisa Carpenter - a woman who uses her blindspot-busting gifts to help other rising women get out of their own way and matter in their own lives. Together, the Lisa's delve into the transformations Lisa Carpenter has been through and provide plenty of wisdom for anyone who might be their own big, hairy roadblock to change. 0:55 Lisa provides the details of how Lisa Carpenter came into her life and why they've hit it off. 3:05 Lisa Carpenter shares her business evolution, including her move from a bricks and mortar business to the online space. 10:40 The Lisa's look at a big question: why do we fight for our limitations? 13:39 How to ride the waves of discomfort and resistance when there are no how-to's. 20:20 Lisa Carpenter shares a common thread she finds with entrepreneurs and why it doesn't serve them. 25:53 Learn how Lisa Carpenter arrived at her current offering of boutique one to one coaching. Connect with Lisa Carpenter on her website and Instagram (@lisacarpenterinc)

 Opt-In Tips and Tricks to Build Your List | File Type: audio/mpeg | Duration: 00:29:34

Today, Lisa gets strategic and talks opt-ins. This chat is packed with ideas for creating a great opt-in and turning your list growth into business growth. Lisa covers the 'why' and 'how' of building your email list and shares her approach to nurturing all those new relationships you just entered into. So, are you in?? 0:50 Lisa gets straight into why building her email list has been a huge priority for her. 2:55 It's all about conversation! Lisa shares the secret to her success in retail and relates it back to the context of online business. She chats about respecting the space you've been offered in a person's life and shares one of the best ways you can increase your deliverability. 6:58 What makes a really good opt-in? Lisa talks about her 'relevant, meaty enough, quick-win' approach and shares examples of great opt-in ideas you could try in your business. 14:18 Freebie differentiation: an opt-in versus a pre-launch activity. 15:30 Lisa who?? The number one thing people forget when list building to a cold audience. 17:01 Lisa touches on how a good opt-in can build the "know, like, trust" factor, and the 'marketing gold' you can obtain 22:38 Lisa talks about the importance of credibility and integrity - and how showing up consistently is the way. 25:35 Don't take the fancy pants opt-in road! Lisa shares how some of her fave opt-in ideas have bombed, and how you need stay nimble and lose the attachment.

 James Wedmore on the Stories That Halt Your Growth | File Type: audio/mpeg | Duration: 00:45:10

Today's episode is a cracker! Lisa interviews her mentor and coach, James Wedmore. James is the creator of a seven-figure business which he uses to help entrepreneurs develop the mindset needed for entrepreneurship. He is also the creator and host of the enormously successful podcast Mind Your Business. Lisa and James chat about the inner world of entrepreneurship. James provides valuable advice on how to take your business to the next level by working from the inside out. Lisa shares the personal transformation she has experienced under James' guidance. 05:20 - Lisa and James chat about one of the big beliefs Lisa held about business when she first began James' mastermind, The Inner Circle. James shares the mistake that most struggling entrepreneurs are making and the critical piece of the puzzle that they are ignoring. Includes an enlightening definition of 'resistance'. 9:30 - How entrepreneurship is the ultimate playground for personal and spiritual growth. James hits the nail on the head with: "you cannot do what you can't believe." 11:40 - Breaking down the belief that you're not good enough. Do you FEEL worthy and deserving of your goal? Are you chasing your worth through working harder and achieving more? James provides some perspective on worthiness. 15:55 - Lisa raises the story of selfishness that many of her tribe experience and James provides a wonderful perspective. Selfishness doesn't equal harming others and how being selfish could actually be seen as selflessness. 19:45 - Lisa shares the effects of getting shingles and James calling her out on a lack of responsibility for her life. That leads James into chatting about the common thread he has found all of the wisdom-seeking he has done: as within, so without. James relates this back to business - your business is a mirror of who you are. 24:55 - There are no problems. There are no failures. James talks interpretation, labels, and stories and suggests that embracing problems may be the difference between successful and struggling entrepreneurs. 27:35 - Lisa and James turn the conversation to failure. Lisa shares her new perspective on failure after a launch didn't meet her expectations. James provides a framework for the real-world process in which there is no room for failure. 33:10 - Being the objective scientist and the risk of accidental success. 37:35 - Lisa asks James for a framework for getting past and dismantling the stories that hold people back. James provides a light explanation on brain function in relation to beliefs and provides two questions you can come back to when you're struggling to reach a goal in business. 44:35 - Lisa shares the incredible impact working with James has had on her business and life.

 The Green Dress | File Type: audio/mpeg | Duration: 00:14:17

In this episode, Lisa chats about her experience that all the best things happen outside the comfort zone. She shares her recent trip into the zone of discomfort to buy a new dress. Fuelled by an intention to evolve her business, she navigates all the feelings that swirl around the purchase. Lisa inspires you to get uncomfortable in your business and experience the personal and business growth that follows. 0:30 How Lisa came to be on a shopping trip with a brand developer in search of a green dress. 4:40 Gobble gobble. Feeling like a turkey in all the wrong dresses. 5:05 Finding the green dress. Lisa chats about trusting in herself, trusting in the experts and taking that dress all the way to Laguna Beach. 7:30 New level, new devil. Lisa shares how the 'discomfort feels' took her over before her first ever photoshoot. She highlights the many ways in which your business may call you to get out of your comfort zone. 12:10 What is your green dress? Lisa invites you to try your uncomfortableness on. Connect with Lisa on Instagram @kbr_with_lisa

 Five Things I'd Tell Myself in the First Year of Business | File Type: audio/mpeg | Duration: 00:17:57

Lisa reaches out a supportive hand to her earlier self, sending back five messages to help her through the chaos of that first year in business. If you're just starting out with your online business (and maybe it's feeling like a bit of shit show?) then Lisa's insightful words are here just for you. 1:26 Lisa looks back to her first year of business with 3 kids under 4, no systems, no real clue about running a business and a strong demand for her services. 2:42 The chaos won't end anytime soon, so find ways to support yourself. 5:37 A reflection on the best investments Lisa has made. 7:13 Your loved ones won't get it - and that's okay. How to cope with a partner, family and friends who have no idea what you do. 9:15 Learn about boundaries and apply them (quick!) 11:22 It's okay for you to follow through on this big dream. Lisa has an emotional chat about her stories around motherhood and running a successful business. She shares her struggle to reconcile the two roles. 15:39 Get in touch! If you're just starting out, what most resonated with you? Or if you've already learnt a few lessons of your own, what would you like your earlier self to know? Connect with Lisa on Instagram @kbr_with_lisa

 Four Non-negotiables for Your Business Growth | File Type: audio/mpeg | Duration: 00:16:58

Lisa shares the four things she has found to be essential to growing an online business. In this episode, Lisa looks closely at each non-negotiable and provides some inspiring ideas so that you can get your business moving in the direction you want. 0:45 This isn't about telling you what to do or laying down 'the rules'. 1:05 Consistency: it's the path to building trust. How consistency can turn those resounding crickets into a two-way conversation. 3:18 Visibility: it's not comfortable but it is necessary. Lisa explores finding ways to be seen that feel good to you. 5:15 Customers: yes, you need to SELL things to people. If marketing feels icky to you, Lisa provides a fresh perspective. 7:14 Your personal growth: your number one business strategy. Lisa gets honest about your business - it's a reflection of you. She shares inspiration for getting un-stuck and moving yourself and your business forward. 9:20 The importance of listening to yourself. Lisa looks at the difference between learning from mentors and teachers (yay!) and being sold a solution that is actually inside of you (boo!). 12:50 Lisa summarises her four non-negotiables to business growth and reminds you that YOU are the most important factor in your business. Find Lisa on Instagram: https://www.instagram.com/kbr_with_lisa/

 Lisa's Business Journey So Far | File Type: audio/mpeg | Duration: 00:23:46

In the first episode Lisa provides a brief and inspiring background of the humble beginnings of her business, discussing the key factors that helped her launch with a bang. And no - it wasn't a fancy funnel! Enjoy getting to know Lisa and learn more about what you'll find her at Keeping Business Real. 0:45 How Lisa's business journey began 4:20 Lisa discusses being an 'intra'preneur during her twenties and the addictive nature of having freedom to create your own projects. 6:00 How selling a kitchen appliance turned out to be the best market research 8:35 How creating a 21 Day Challenge ended in $35k revenue 11:25 What Lisa has learnt about online marketing since her very humble beginnings 13:30 When cracks started to appear in Lisa's life 14:40 The importance of having a fire in your belly 16:30 Where the business is at right now 18:20 Why no one is served by 'picture perfection' and why Lisa promises to keep it real 21:00 Rising into your awesomeness Find Lisa at https://lisacorduff.com/

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