Keeping Business Real

Lisa's chat with her brother inspires her to create this incredibly helpful ep on a marketing must-know. Are you holding yourself back or confusing your customers with your 'bigger than Ben Hur' offer? This episode will help. Show Notes: 0:31 Lisa shares a convo she had with her brother that highlighted a 'pickle' so many entrepreneurs find themselves in. 1:30 The problem with aiming for elephant-sized transformations for your clients. 2:23 Do your clients know they have the problem you're trying to solve for them? 4:49 What the best online courses and memberships have in common. 5:58 When Lisa learnt the number one reason people leave memberships. 6:45 How providing an all-in-one solution will hold back your business growth. 7:31 Creating an ascension model in your business. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa wakes up verrrry early to chat to today's guest - one of her favourite people in online business, Stu McLaren. Stu founded WishList Member (the world's #1 membership platform for WordPress) and has worked with more than 60,000 online communities and membership sites. Can we just say he knows his stuff??! AND, as you're about to find out, he's generous and passionate and ready to share so much wisdom with you. If you're even remotely curious about starting a membership site, you can't miss this episode. Show Notes: 0:30 Lisa introduces Stu onto the podcast and recalls where she was at in her business when she joined Stu's course, TRIBE. 2:45 Why creating a membership site will NOT have you chained to your desk on the content creation treadmill. 7:15 Write this down! Where is the value found in a membership site? Pssst, it's not in quantity. 7:30 The list size factor - how small is big enough? 13:35 Somebody already offering what you want to offer? Here's why you can start celebrating. 16:38 Holding space for your people and the power of relationships that don't involve you. 22:32 Tech barriers and the marketing 'gift' of starting simple and improving as you go. 29:13 Some seriously cool examples of memberships (and a sprinkle of Stu's infectious enthusiasm). 34:01 Stu's free AMAZING 3 part workshop. 36:25 One idea can pay for itself many times over. 37:49 Stu gets crazy excited about his community. Check out the incredible value of Stu's free workshop series. Part one is available here.

Lisa is serious about you getting out of your own way (!), and after seeing a thread in a Facebook group she was inspired to record this episode to bust some mental roadblocks. There are some things we say, perhaps without even thinking, that keep us stuck and frustrated. Listen in to see if you're doing this and get Lisa's tips for moving past it. Show Notes: 1:31 Amazing things can happen when you stop saying these words. 2:20 The Facebook group thread that drove Lisa nuts. 4:03 Ask yourself these questions when you hear yourself 'can't-ing' 5:05 What you can say instead. 5:59 Lisa loves busting people through this barrier. 9:06 Hear about Lisa's limited group coaching spots in a program running for five weeks in May. Links: If you're ready to work directly with Lisa and kick some business goals this May, get all the details here. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

On returning from the first retreat for her Breakthrough Mastermind, Lisa is all the good feels. She shares with you today the transformative power of surrounding yourself with a circle of people who get what you do and are ready to cheer you on every step of the way. Show Notes: 0:32 Lisa welcomes you in and shares her inspiration for this episode. 1:54 How would it feel to receive in-person support from your crew? 2:19 Bottom line: most people do not get what we do. 4:18 Lisa shares the triggering effect of a friend's success. 5:25 Do you need to look for a new circle? 7:55 Why you should stop trying to justify your business to your friends and family. 8:51 Find the people who speak your language (not the free Facebook group). 9:51 Lisa has some simple ideas for creating your circle. 12:32 So, you love your work and that makes other people uncomfortable? Yep! Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

As the weather begins to cool here in Australia, Lisa chats with her friend Chara Caruthers about the seasons and natural rhythms that affect our productivity. Chara is an author, coach, speaker and Ayurvedic practitioner with a holistic approach to eating, living and 'being' in the world. There is plenty of wisdom in today's ep, especially if you like to 'push through' and maintain your high-level productivity year round. Show Notes: 0:30 Lisa introduces her friend and today's guest, Chara Caruthers, and dives into why she has invited Chara to speak about natural rhythms. 2:45 Chara introduces the foundational Ayurvedic principle of connectedness. 5:41 When you're in a funk, look outside as well as inside. 7:32 Cycles and seasons will impact your productivity. Why do you push through? 9:50 How we can support ourselves through life when we're not feeling it. 12:03 Have you ever set seasonal goals? 17:06 Where to focus your attention to maximise your energy on a low day. 19:40 Quirky fact: you are not a robot. 20:49 Chara shares a little about her new book "Eat Like You Love Yourself". 24:08 The value of this knowledge within our families and our teams. Links: Connect with Chara Caruthers on her website and on Facebook Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

If you're on the cusp of starting that thing you've been dreaming about, Lisa and Emma O'Sullivan have all the goods to help you get moving in this episode. Emma is a daily success strategist who made the leap to online business after a career in journalism and the public service. She shares generously in this chat about the steps she took to make a successful transition from the corporate world to a life that felt aligned with her values. And if you're already knee-deep in your business, you'll know the internal battle this game can be. Emma has some amazing strategies and concepts to help you rise. Show Notes: 0:30 Lisa introduces her guest, Daily Success Strategist, Emma O'Sullivan. 1:56 Emma shares her experience of leaping from the public sector to entrepreneurship and the book she credits for it. 8:03 Why values need to come before money. 9:59 Emma drills down on her strategy for making the leap - what is the fastest path? 15:35 How you can use deadlines to rocket yourself forward. 18:16 The secret to getting over your pricing woes. 18:58 Feeling selfish for following your dream? Got a mad critic in your head? Listen here. 26:12 Are you committed to yourself or an outcome? We hope it's the former! 27:55 Be the centre of your strategy. 32:14 You are a magnet, so what is coming at you? 33:32 Lisa and Emma jam on the daily habits that are the foundation for everything. 42:00 Emma shares some info on what it's like to work with her as a coach and how to find her. Links: Connect with Emma O'Sullivan on her website. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa has a chat with her good friend and straight-talker, Angela Henderson. Angela has a hugely successful background in business and shares with you today her foundational business principles to help you move to the next level. From the value of community and the importance of numbers to all the things you need to know about your website - Angela and Lisa bring stacks of value. Enjoy! Show Notes: 0:31 Lisa welcomes Angela to the podcast and introduces today's topic. 2:48 Angela shares her business background and international success. 5:18 The three little pigs and your business. 7:55 Moving from taking imperfect action to stepping into a business mindset. 9:08 Conversation equals conversion. 9:44 Let's talk profit over revenue #keepingitreal! 12:18 What to do BEFORE the huge investments of time and money begin. 14:33 The things you have to hear about websites. 16:29 Your email list is a foundational element of your business. 18:11 Your community is people, not numbers. 22:52 The financial benefit of giving freely and valuing connection. 26:03 If you want to earn $100k in 12 months - these are the things you HAVE to do. 29:04 Look at your damn numbers! 32:00 You can change the wheel if it's broken. 32:54 Get the juicy details of Angela's amazing retreat being held in October 2019. Links: Find out more about Angela's exclusive retreat for women in business and grab yourself a ticket here. Connect with Angela Henderson by joining her Facebook group or heading to her website. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa discovered the New York Times bestselling book that every entrepreneur needs to read - but few are likely to hear about. So in today's episode, she shares with you this beautiful book by Kobi Yamada titled 'What Do You Do With An Idea?' (illustrated by Mae Besom). We dare you not to feel this one right in the heart. Show Notes: 0:30 When 'What Do You Do With An Idea?' by Kobi Yamada landed in Lisa's hands. 2:22 Lisa channels her inner storyteller to share this beautiful book with you. 5:50 Lisa's shares her experience of life with her 'idea'. 6:35 Your idea is bigger than your current website or opt-in woes. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

If you're growing your business, at some point you'll need to hire some awesome people to help you out. But which people do you need? And how do you really know they're awesome? Whether you've already made a few hires or you feel like that mountain is still a long way off in the distance, Lisa and Theresa Loe have so much gold for you in this episode. Show Notes: 0:32 Lisa introduces, Theresa Loe, and provides some background on how they came to be friends. 1:57 Theresa shares her background in tv production and her move from teaching people how to grow and can their own food to teaching them how to grow an a-list team. 6:22 Theresa and Lisa chat about the impact having a solid team can have on the visionary entrepreneur. 10:20 The common mistake everyone makes when hiring for their online business - and how to avoid it. 14:48 Lisa how it felt to outsource her inbox management for the first time. 16:11 How to nail down the core values you're looking for and how to test for the right characteristics. 21:25 Giving responsibility over giving tasks - Theresa talks through her strategy for empowering employees and creating a business that can tick over while you take a break. 25:28 Trust, mistakes and the safeguards you need in case someone crashes the bus. 28:33 The beauty of systems within teams and a simple system-creation hack for visionary types. 36:16 What leadership style are you and how does that impact your business? 44:11 When building a team feels secondary to launching and webinars and showing up, think about this. 49:18 Theresa's tool Team Readiness Assessment will help you figure out what you could get help with in your business and what skill level you need to be hiring. It's free and available at teamuproadmap.com. Links: Connect with Theresa Loe on Instagram and her website Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

When all the fun things are ticked off your list and you're left with writing that sales page or getting that stuff to the bookkeeper, do you find yourself suddenly keen to clean the fridge? If you get stuck in a black hole of procrastination sometimes, this episode is for you. Lisa has compiled her best tips for getting yourself out of procrastination and back into awesomely productive. Show Notes: 0:53 Lisa starts with the most important item on her list - your thoughts. 2:52 Learn the steps Lisa takes to move herself out of procrastination. 5:46 The link between perfection and procrastination. 7:03 Why 100% is failure. 7:48 Are you outside of your zone of genius? 9:35 Lisa provides a handy recap of her five best anti-procrastination tips. 13:31 Lisa would love you to let her know if this episode has helped you. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today's episode is so quick, you might want to have your cuppa ready before you press play. Lisa brings you the importance of unapologetically standing for something, AND making some noise about it. She wants you to ruffle a few feathers with your marketing by sharing your unique take on things - assertively! Sound scary? Listen on for all the motivation you need to face your fear and get rattling. Show Notes: 0:31 What Lisa loves about Monday's. 0:56 Lisa sets a simple but potentially uncomfortable task for you. 2:02 Why we need to be making noise and not playing it safe. 3:19 Lisa asks the questions you need to be finding the answers to. 4:32 Put pen to paper so that his podcast episode continues on your side of the player. 5:30 An invitation to share your cage rattling with Lisa. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa chats to Christie MacSween from Embraced Motherhood after Christie's recent Melt Into Motherhood membership launch 'failed'. Lisa and Christie talk through the details of the launch and Lisa provides loads of guidance and insight into what could be improved. Lisa also lets Christie in on a couple of things - she didn't actually launch, and the sales from her non-launch were bang on the average. If you're about to launch your awesome new thing or you're interested in starting a membership, this episode will help you avoid some of the common mistakes that are so easy to make. Show Notes: 0:34 How Christie's launch came to Lisa's attention. 2:49 Christie shares a little about her recently launched Melt Into Motherhood membership and how they went about the launch. Lisa dives straight into some marketing nuggets. 9:05 Lisa does a little digging into Christie's launch strategy so as to better measure the outcome. She also discusses some of the specific challenges of selling a membership. 14:24 Lisa suggests the a great way to test the waters of a membership and shares what she would do if she were starting her membership site again. 17:58 Lisa critiques Christie's sales page, extolls the copywriter and talks secret sauce (aka unique mechanism). 25:39 A hot (and free) resource for anyone putting together a sales page. 26:37 Lisa shares the magic of "so that" with Christie. 31:44 Something on Christie's sales page evokes a definite no(!) from Lisa. 32:41 Lisa stresses the need for a timeline, end date and lead up to an event - oh and, a bit of coin for ads. 41:03 Is there such thing as showing up too much? 43:00 What you need to be shouting from the rooftops during a launch. 45:56 Why Christie's launch was successful and getting down with de-personalising the launch process. 46:40 A marketing truth bomb from Lisa. Links: Connect with Christie on Facebook, Instagram or website Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Online product launches can be all the hairy, scary feels! You've put your heart, money and tears into this thing and now it's time to sell it. Eeeeep! Join Lisa as she shares the lessons she's learnt from her own launches and gives you her best tips to get through your launch gracefully - or at least mostly unscathed. Show Notes: 0:45 What it was like for Lisa when she launched Small Steps to Wholefoods and what NOT to do. 3:05 Lisa defines 'a launch' - and it's a lot more than announcing your shiny thing. 5:24 The lessons are in the launching. 7:15 Before you open the doors, do this. 9:07 Where your attention needs to be during your launch. 10:50 The mid-point of your launch needs you to be vibin'. 12:38 When to expect most of your sales during a launch. 13:30 Call in the village and stock the freezer. 14:40 What you need in your business before you launch. 16:22 Lisa encourages you to see that it's numbers - it's not personal. 20:19 Lisa invites you to get in touch and join the conversation. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today's episode is short, sharp and all about the one fundamental that every online business owner needs to be across. Are your conversions disappointing you? Do you feel icky about selling? This episode will point you in the right direction to overcome those hurdles and increase your impact on the world. Show Notes: 2:26 The one fundamental you need to be across to have a successful online business. 4:17 Creating the know, like and trust factor. 5:43 What your customers need from your sales process. 6:31 The key to feeling good about selling. 8:06 How to strengthen your marketing muscle. 9:11 What you need to do if you're struggling with marketing or feeling uncomfortable about selling. 10:30 Your inability to convert is not about how good you are at what you do. Links: If you're interested in Lisa's Keeping Video Real program, join the waitlist here. Doors will open for 2019 soon! Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

You're an ideas lady, right? And you're probably itching to turn those amazing ideas into wonderful new products?! Well, hold up just long enough to listen to this episode and you could save yourself a stack of time, money and heartache. Lisa steps you through what you need to do when creating a new product, shares her marketing wisdom and provides a case example of an idea that flopped from her own business. Show Notes: 3:19 Lisa's favourite platform for testing a new idea. 6:00 How can you know if people will want to buy your product? The pros and cons of a proven market. 10:08 What you need to get clear on after your awesome idea lands. 13:12 Do you know how to sell your new thing? 15:38 Lisa shares the lessons she learned when she turned an idea into a product and it flopped. 18:27 Getting clear on your promise. 19:24 What to do when you've ticked all the boxes and still no one buys. 21:08 Check your conversion rate expectations, lady. 21:38 The great separator in the online space. 24:20 How you want your customers to feel. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)