Profit Is A Choice

With us today is Jessica Williamson, owner of JTW Design. Jessica is sharing a business challenge with us today focused on company growth. Her business has been steadily growing and she is feeling pressure to grow more. We unravel some of the feelings and expectations that she is facing so that she can make a plan to move forward and grow in a way that is true and authentic to her and her team – and that results in the best offerings for her clients. 

Joining me on the podcast today are my sons, Harrison and Brantley. Many of you, after listening to the podcast with my husband Joel, asked if you could hear from my sons talk a little bit about how me being an entrepreneur or having an entrepreneurial parent had impacted them as kids. What they've seen and the lessons they've learned or taken is where we dive in.

With me today are Virginia Toledo and Jessica Geller of Toledo Geller. They have a boutique firm that excels at delivering turn-key, custom residences for singles, couples, and families who value exceptional design.  Virginia, Jessica and I have been working together for most of 2019 to build and enhance their financial structure and systems to support their growth in the design business. On the podcast today they will share a bit of that journey to own their numbers and financials.

Cynthia Bleskachek is with us today to share a business challenge. around the organization of all the thoughts, ideas and actions necessary to bring her vision and long-term strategy to serve the upholstery trade to fruition. Listen in as we dissect the challenge and create some ways to remove the overwhelm and get things done.

Joining us today is Shari Walla sharing a business challenge. As you listen, you will hear that the challenge may be presenting as one thing – but that there is a different fear and challenge behind it. We are going to dig into the ideas of fear of rejection, fear of being abused in a business relationship and fear of trusting ourselves. Learn how to restore your confidence in yourself to be able to move forward with actions that support you and your goals.

I remember the first time I was asked how I was going to scale my business, and honestly, I got a little irritated. In my mind, all I could think of was “Dang, I just started this business. Why do I already have to start thinking about that?” The truth is that the earlier you think about it, the better. Today, we're going to talk about the indicators that it might be time to scale, what scaling might look like, and hence it's not the same for everybody and what are some actionable steps that you can tak

Ceil DiGuglielmo is owner of the Curtain and Soft Furnishings Library as well as Sew Much More podcast and also a drapery workroom by the same name. We are going to share how we approach a review of our company at year-end, how our thoughts and impressions impact our goal setting, what our goals look like, and the exercises we go through to help form our thinking and intentions.

Our business challenge today is from Sheri Corey of Style and Stitch in Homewood, Alabama. Sheri is pivoting in her business to also prepare for the end game – retirement. Listen in as we dig into the fear that is surrounding her pivot and the often present Imposter Syndrome.

The podcast today is part of a new series called Business Challenges. In this series, business owners share their challenges and we work through some methods to solve the problems they are facing. Our first business challenge is from Annette Faber of Kaylee’s Creations in Greenville, SC. Annette is a to the trade workroom and is looking to scale. Her vision of the future of her business has a bit of a twist to it – and this twist can change the course of her business based on how she implements. 

On the podcast today is Brenda Thompson, owner and lead designer at HouseLift Design. She is a designer in the Metro Atlanta area and started it as a second career after 20 years working in corporate. Brenda and I are going to talk about three main topics today: transitioning from corporate to being an entrepreneur, how she scaled her business and realized she could not do everything, and creating a work/life balance.  

On the podcast today we are going to talk about transparency in pricing. We hear it all the time. The need to be transparent. I am going to tell you right now, there should be some boundaries around this - and spoiler alert – I don’t think we need to tell our clients everything. Listen to the podcast to hear the argument for being transparent in our process but guarded in our pricing.

Joining me on the podcast today is Sherry Wilson, owner of Business By The Book which provides bookkeeping services across the country. Sherry and her team strive to offer excellent service and industry understanding. Some of their offerings include budgeting, payroll, and sales tax filing in addition to the normal bookkeeping services we all need. Listen in to how she focuses on the interior design industry.

Cindy Lin is on the podcast today. She is a home staging educator, podcaster and the founder of Staged4more School of Home Staging.  Her podcast, The Home Staging Show,  is the longest-running and the #1 podcast on iTunes dedicated to home staging.  In our time together today, we focused on what staging is, how Cindy got started and some of the pivots she has had in entrepreneurship. Cindy is always learning and trying to stretch herself. Listen in as she shares where she thinks she got that d

Amber De La Garza is on the podcast today. She is a productivity specialist who helps entrepreneurs create actionable solutions to maximize profit, reduce stress and to focus on what matters most to them. Amber shares what she considers to be productivity and what is not. You just might be surprised. We also dig into how to quickly determine if what you are doing in your business is really productive and profitable. 

On the podcast today, I have my husband Joel.  I am pretty excited and just a little bit scared about the conversation that we're going to have…but I think it's going to be fun for many of you. My listeners have asked what my husband thinks of what I do, so I'm going to ask him some questions.