Simple Pin Podcast: Simple ways to boost your business using Pinterest

Today we’re talking about product tagging on idea pins. We’ll explore the benefits of this newer Pinterest shopping feature and how you can use it in your business.  My friend Erin Chase of $5 Dinners is going to share the results she’s seen with product tagging on idea pins for her Shopify shop. She’s going to share best practices and give us tips on how to embrace this new feature to increase sales.  Before we dive into our topic I want to remind you that Simple Pin Media has an extensive list of both organic and paid management services. If you are looking to devote resources to Pinterest but don’t have the time to figure it out, we want to help you with your Pinterest management. Our services include: * organic management* account clean-ups & account builds* ecommerce services* Pinterest ads consultation* and more.  One of our newest additions is our 1-hour consult calls specifically dedicated to Teachers Pay Teachers clients, eCommerce business owners, and content creators. We’ve designed them to give you the specific information that will benefit your company.  Our services leverage over eight years of management experience. We bring you the latest tactics, best practices, and ways to diversify with Pinterest. We offer services to fit every business budget. Our discovery call team is ready to help you figure out which of our services will be the best fit for you. Okay, let’s dive into product tagging with Erin. Thanks to Simple Pin Collective member Maria Luna for allowing us to highlight her idea pin image in this post! Geeking out on new pinterest shopping features Erin is most known for $5 Dinners, but her business encompasses many different resources and eCommerce products. Every one of them is designed to help people spend less money on groceries, get more organized in the kitchen without losing your mind, and keep your family well-fed.  Because Erin has such a wide variety of content she has been able to experiment with some of the new features that Pinterest has been pushing out. You may remember her admitting that she’s is obsessed with geeking out on Pinterest’s new features in a previous SPM podcast episode. When onboarding new team members, she lets them know she wants to be at the forefront with whatever new features platforms have to offer. I just like new features and I like using them right away because historically we’ve seen success. But it can be like throwing spaghetti at the wall to see if it sticks!— Erin Of course, there are risks with new features. Not every feature gets widely adopted (think Pinterest Communities).

This week, Erin Harding is stepping in for Kate to bring you all of the best tips and golden nuggets of information you’ll need to learn how to advertise on Pinterest for the holiday season. Erin is the Director of Promoted Pins Management and the Simple Pin Ads Society at Simple Pin Media. The Simple Pin Ads Society is sponsoring this episode since it’s all about how to use promoted pins to generate holiday sales. Our guest today is Alex Kopytov, founder and president of Kingpin Services (a Pinterest Advertising Agency for eCommerce). He is also part of the team here at Simple Pin Media.  We’re so excited about this episode! We are going to talk all about: * how and when to start your holiday advertising on Pinterest* who shops during the holidays* campaign-specific tips.  Before we dive in, I do want to tell you about our Simple Pin Ads Society.  It’s our membership community that’s designed to guide you through the ins and outs of how to advertise on Pinterest. Through live coaching calls, workshops, and an exclusive membership forum, you will have all the tools you need at your fingertips to build, start, and run Pinterest ad campaigns for you or your clients.  Now let’s get into our conversation with Alex about holiday advertising on Pinterest with a brief overview of what we already know.  Pinterest is a platform where people go to discover new ideas and find inspiration. Holiday times are no exception. Alex says Pinterest is the first place holiday shoppers go for gift-giving ideas — and they show up early for that holiday inspiration! Recent studies show it’s a great idea to promote your product or offer early on Pinterest during the holidays.  Brands that start their holiday campaign earlier in the season get better results:  * There are 4.7x more conversions when people are exposed to Pinterest ads earlier in the holiday season* Brands advertising early see an average 6% increase in sales  Alex believes the most important thing to understand about holiday advertising on Pinterest is proper timing. It may come as a surprise to you how early your advertising needs to start. Pinterest has reported that by Cyber Monday (November 29th in 2021), 60% of holiday gift sales will have already been made.  That being said, Alex says the most effective holiday campaigns start in September with additional phases added later. So now is the time to begin your holiday marketing on Pinterest! If you haven’t launched your campaign yet don’t worry. The first step is awareness-based marketing. You still have time to double up during the higher converting months that are ahead. Alex sees the time from September to October as a period for inspiration. According to Pinterest’s best practices, it’s the most effective time to launch a campaign for the holidays. Therefore, awareness and consideration campaigns should be at the forefront of your ad strategy.  As for ad imagery, Alex says you can begin using holiday themes now but it’s not necessary yet. Just having your regular pin images appear regularly in the feed is sufficient at this point. By November, shoppers are beginning to make purchases.

Pinterest idea pins – they’re here to stay. Join us today as we make the case for getting on board! Idea pins are time-consuming. So are they worth all the effort? Today we’ll update you on the idea pin feature and talk about why you should be including them in your winning strategy. We know all your reasons for not wanting to create idea pins. We also know that many of you have lots of feelings about Pinterest evolving from a traffic-driving platform to more of a “destination” platform.  Right now, there’s a lot of negative conversation about idea pins happening in Facebook groups. Listening to that and burying your heads in the sand, waiting for this change to pass isn’t the answer.  Our guest today tells us that short-form video (a major component of idea pins), isn’t going away anytime soon. In fact, it’s getting even more popular.  Beth Le Manach of Entertaining with Beth is here to share her positive point of view. We’ll learn about her experience over the last year with idea pins as a food content creator. She’s going to share what she’s learned from being a beta tester for idea pins in Pinterest’s Creator Program. I think you’re going to be encouraged by what she has to say.  Whether we like it or not, online marketing platforms change all the time. How we move with that evolution and how we invest in it will be the determiner of our success. As a product seller or a new creator marketing your business on Pinterest, knowing how Pinterest’s platform can work for you and planning a strategy around that knowledge is a much more productive use of time than listening to the negative chatter over on Facebook groups. So my job here today is to give you the facts about idea pins and then share with you the story of how Idea pins are working successfully for another creator.  Before we dive into that I want to let you know that we have released our new niche-specific Canva pin template packs. We’ve packaged them separately for specific business industries to make creating images for Pinterest in your niche easier.   Let’s get started with what we know about Idea pins. The Evolution of Pinterest idea pins Story pins were launched in beta around September of 2020 and Idea pins evolved from there. Pinterest changed the name to avoid confusion with Stories on Instagram. They felt the term Idea pins was a better match for the uniqueness of their product. Idea pins were going to empower creators to share long-lasting ideas rather than quick stories. Idea pins are a multi-page video/image format for sharing high-quality, long-lasting content or product ideas directly to Pinterest. Once created, they are permanent and they can be saved to any of your Pinterest boards. They are available to all Creators in the US, the UK, Australia, Canada, France, Germany, Austria, and Switzerland.  Related: Pinterest Marke...

Lets’ talk about how much time you should spend on your Pinterest marketing. Today I’m sharing my best time management tips to help you be as efficient as possible! How much time should I spend on my Pinterest marketing? It’s a question we get a lot from people. So today we are going to walk through the answer to that question in three parts. First, we’ll look at how much time our Simple Pin Media account specialists spend on Pinterest marketing, then we’ll give some practical time management tips. Finally, we’ll share some tools that can help you use your time efficiently. Before I dive into that, I want to let you know that shopping is front-and-center for Pinterest this year. We knew it was coming based on their Q4 earnings report for 2020. We’ve seen it rolled out with the Verified Merchant Program, product tagging, Shops, idea pins, and now product tagging for idea pins. You’ll want to check out the episodes with updates on Idea Pins and product tagging that are coming up soon. We know that some of our shop owners are struggling to figure out how to navigate this new focus on shopping. Our new product, the eCommerce Kickstarter Package, is designed to help you get your Pinterest shop up and running the right way without spending lots of valuable time trying to figure it out. As part of this 6-week package, you’ll be meeting with one of our top account specialists who works specifically with shops. They will help you evaluate all aspects of your Pinterest strategy including: * a build or deep dive into your shop * your Pinterest profile * your website. Then they will help you with Pinterest creatives and building your catalog. After setting an amazing foundation for you, we will provide support so that you or a team member can successfully manage your shop on your own. You can find out more about this Pinterest Ecomm Kickstarter package here. How Much Time Should You Spend on Pinterest Marketing? It is really easy to get caught up in social media marketing for your business, spending hours trying to figure something out and talking with people. The same goes for Pinterest. We’re learning, creating, engaging, and before we know it we’re so lost in “figuring it out” that we haven’t created anything or worked on the core part of the business itself. We know that you have tons of social media platforms that take your time as well as the time demand for running your business. Pinterest is just one piece of the pie and we want to give you an estimate for how much time to spend on your Pinterest marketing and suggest some business tools that can help you work through that process more quickly. If you have listened to this podcast for any amount of time, you know I don’t give hard and fast numbers for anything. I know some of you really want those hard numbers. But experience has taught me that when people hear a hard-and-fast number and they don’t fall within that range, they feel like they’re doing something wrong. That might not be the case at all. So no hard and fast numbers here. What I am going to do is give you some parameters so you have something to guide you. At Simple Pin, we track all the time we spend on every single account — from how much time our account specialist is spending with the account, to how much time our team lead spends evaluating it, to looking at analytics to determine the best strategy moving forward.

  Today we’re talking about the most recent Pinterest iOS app update as well as the newest Pinterest iOS widget — Interests. The latest features and updates were launched back in February 2021 but we’ve learned a lot about both since then.  We’ll discuss how these new features are being used and how you can take advantage of them as a business owner. We’ll also discuss whether this Pinterest iOS app update impacts Pinterest ads like it has impacted Facebook ads.  Simple Pin team member Elysha joined me for this update. Elysha is on our Promoted Pins team and helps out in our Simple Pin Ads Society.  Flash alert: the Ads Society will be opening again next month so watch for details! I want to remind you that Simple Pin Media is the leader in organic and paid Pinterest Management Services. Are you a small business owner that wants to create a powerful Pinterest marketing strategy that will grow your business but you don’t have any time? We would love to support you and your goals by taking that Pinterest management piece off your plate.  Our services include: * Pinterest organic management * Pinterest ads management * Pinterest account clean-ups & builds * and more! We have services to fit every type of business and budget need. We also have two new services to offer — our new eCommerce strategy consult call and our eCommerce Kickstarter package.  Our services leverage eight years of management experience to keep you updated on best practices and diversification on Pinterest. We use our expertise and signature Simple Pin Framework to help you reach your ideal customer or reader right where they are in their journey. Okay, let’s dive into my conversation with Elysha. Elysha thinks of Pinterest as the positivity platform. When she took a break from social media for a while, she deleted everything except Pinterest because she feels Pinterest is always a great place for inspiration. She loves that you don’t have the negativity or everybody’s two cents common to other platforms. Elysha describes the platform as a place for proactive information and finding resolutions to problems you might have.  When people are going on Pinterest, their specific intent is to be inspired or to make an informed purchase decision. They can’t get that anywhere else.  As an example of the power of Pinterest marketing, Elysha recalled my comments from a previous episode about the smokeless Solo Stove. She said that she was compelled to purchase one based on my ringing endorsement. We recently took our stove on a camping trip and while everybody else was getting smoked out by their firepit, ours was delightfully smoke-free, hot, and amazing. It all came from a video Pinterest ad. That’s how it started for me and that’s the type of powerful story you just can’t track. As a member of our Promoted Pins (Pinterest ads) team and a leader in our Ads Society, Elysha is actively involved with the Pinterest platform. Elysha loves seeing business owners discover the benefits of Pinterest and realizing there can be profitable returns. The power of getting your name and your brand out there is unlike any other platform. Her favorite thing about her position on the team is being able to simplify the ads process for people.

Feeling stuck, overwhelmed, fatigued by constant social media content creation? The answer is repurposing social media content! If you have been in the online marketing world for more than a week, you’ve heard how important new content is for every channel…especially Pinterest. With a business to run and content to create, we could all use some time-saving tips. We talked with Andréa Jones of Online Drea about how to repurpose social media content into Pinterest pins or vice versa. We want to answer the question of how to work smarter not harder in our social marketing.  Don’t know about you, but I’ve been on the hamster wheel of creating new content over and over — and I’m a little fatigued. That’s why I was so jazzed to talk to Andréa. I hope you find this interview as helpful as I did. I bet it inspires you to take a step back, put some boundaries around your social media, and create a plan for repurposing your content!  You’ll want to read (and listen) through to the end because she gives some truly amazing tips! I had a lot to learn myself from this conversation.  Before we dive into today’s episode I wanted to let you know about something new here at Simple Pin.  We know, as a business owner, your time and resources are limited. You want to create a powerful Pinterest marketing strategy but you need help to get up and running fast. So we’ve created two new services for you.  First, for eCommerce listeners, we’ve created a new eCommerce Kickstarter package that is a hybrid of management and consulting. It’s a six-week program designed to bring together your eCommerce goals, our image team, and a dedicated account specialist who understands eCommerce and will get your shop integration, and everything else you need, set up for success on Pinterest. Second, we’ve created new consult call services dedicated to the specific needs of your niche so we can get super granular with you. We’ll connect you with a team member who’s worked with dozens of accounts in your niche. We now offer specific consult calls for: * Teachers Pay Teachers businesses * eCommerce businesses * blogger/content creators. We’re here to help you create a detailed plan specific to your business, answer all your questions, and leave you with action items that keep the momentum moving forward. You can learn about all the services we offer for organic Pinterest management or paid Pinterest ads on our website. We are a powerful Pinterest marketing agency that has vast experience working with over 700 Pinterest accounts and we will use all that knowledge to help you reach your goals on Pinterest.  Let’s dive into today’s episode. Repurposing Social Media Content to Make Pin Creation Easier Meet Andréa of Online Drea Andréa is a social media strategist who is fiercely committed to empowering businesses to utilize the power of social media without being overwhelmed by it. She hosts The Savvy Social Podcast, leads a team providing done-for-you services inside her marketing agency, and serves over 200 students in The Savvy Social School. Andréa says she’s one of those weirdos who like social media a...

  Today we are talking about how to use Pinterest pin statistics to improve your marketing strategy. We’ve talked about this topic several times before on the podcast (e.g., Why Pinterest Analytics Should be Defining Your Strategy and Understanding Pinterest Analytics) . But Pinterest seems to be in a constant state of flux when it comes to its stats. Let’s just say that this constant state of flux makes it important for you to stay on top of the latest information. So, we’re going to unpack some of these latest Pinterest stats and get to the heart of what you need to know. Before we get into that, I have some exciting news for our eCommerce listeners here at Simple Pin Media! We’ve been listening and we hear your pain points, so… We’ve created a new eCommerce Kickstarter package! This awesome new package is a hybrid of management and consulting. It’s a 6-week program bringing together your eCommerce goals, our image team, and a dedicated account specialist focused on your specialty to advise you on shop integrations and more.  We’re ready to give you that kick-start your Pinterest marketing needs! While you’re on our site, you can check out all of our other services including our new consult calls. We know that you have specific needs for your business industry, so we have targeted our calls to your specific needs: * organic strategy * Pinterest ads * eCommerce * Teachers Pay Teachers. We are a Pinterest marketing agency with a full suite of services. We’ve worked with over 700 Pinterest accounts, managing billions of monthly Pinterest impressions and millions of Pinterest sessions for our clients each month. We want to help you reach your goals!  Let’s dive into Pinterest stats.   Various Pinterest pin statistics have come and gone over the years and the analytics dashboard has improved. Pinterest has expanded and updated its library of terms to give you more details than what was available just a couple of years ago. But many of you are still left wondering what you are looking at and what each number means. This is especially true if you are new to Pinterest. Today, we’re going to dive into the Pinterest analytics dashboard, talk about what you will see, give you some definitions, and provide you with some action items. Before We Get Started There are a few things to keep in mind when looking at Pinterest stats: * Features and their associated analytics vary by format (standard pin, video pin, idea pin, etc.) and what is available in your home country. * To view pin stats, you’ll need to have a business account. It’s free, super easy to set up. You’ll need one to view the insights we are discussing today. It’s also against the Pinterest terms of service to operate with a personal Pinterest account if you are selling something. * To see stats for pins created by others from your website, make sure you claim your website on Pinterest. You can also c

Let’s learn all about Later — a scheduling tool for Pinterest and Instagram, as well many other social media platforms.  This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy. As Pinterest expands and changes, the options for marketing on the platform need to grow with it. One of the greatest needs we have found is finding options for a reliable Pinterest-approved scheduler.  Just as you can’t have a one-size-fits-all approach to your Pinterest strategy, you can’t have a one-size-fits-all approach to scheduling tools.  Today we are talking with Jill Warren of Later.com to explore the features Later has to offer as an option for scheduling your pins to Pinterest and Instagram, while easily doing the same for other platforms where you find your audience! Most of us use multiple social media platforms and it’s hard to keep up with where you’ve scheduled, what you’ve scheduled, and when you’ve scheduled. In this podcast episode, we talk about how Later has made it easier for you to schedule between Pinterest and Instagram. Before we dive into that, I want to let you know that every month Simple Pin Media manages over 120 organic client accounts.  Our clients come to us because they want a customized strategy for their business. They are not looking for a cookie-cutter, one-size-fits-all management strategy. They come because we bring history and experience to the table working with a lot of different brands and content creators.  We deep dive into every one of our accounts to create the best strategy for the results their business needs.  We accomplish this first by discovering whether your initial goal is to inspire your Pinterest audience, inform them, or move your person quickly to the Decide space on Pinterest.  If you have at all thought about outsourcing your Pinterest marketing we’d love to hear from you. You can find out more about all the services that we offer for organic management or paid Pinterest ads on our website. We have a full team behind our management strategy and we are confident that we can help you grow your Pinterest audience while you focus on something else. If you want help with any of these services, the first step is to scroll down to the bottom of this page and complete the form to sign up for a free discovery call.  Using Later for Pinterest and Instagram Scheduling Later was essentially the first to market an Instagram scheduler. Now they are a leading visual-first platform with over four million users globally. Later’s scheduling platform (originally branded as Latergramme) was born from a hackathon in Vancouver in 2014.  While it’s true that Later started as an Instagram scheduling tool, they added Pinterest scheduling to the platform in 2016-2017. They became an official Pinterest partner in 2018 and expanded to Twitter and Facebook around that same time. In the last year, they have also added Tik Tok. Jill says the growth and expansion to new platforms was a logical step for Later. As a social media manager, you are juggling so many different platforms that it just makes sense to have a singular place where content scheduling can all be handled from one dashboard.

Let’s start to plan you your holiday marketing strategy on Pinterest NOW — the holiday season will be here before you know it!  Welcome back! This week, the podcast returns after an extended summer break. I hope this season has brought you rest, rejuvenation, and just some good summertime fun for those of you who are in the northern hemisphere. For those in the southern hemisphere, we hope you enjoyed your winter break! We took this planned downtime to get refreshed and give our whole team a break from the weekly podcast production (learn more about my philosophy of rest in this episode). But here we are in August, and we’re getting ready for the ramp-up of the busiest season on Pinterest.  Related: What to Pin in August Today we’re talking about how to best prepare for the upcoming holiday marketing season on Pinterest. Our goal is to help you avoid that last-minute scramble of trying to get your content onto Pinterest. Let’s talk through being intentional about putting holiday content out at the right time so that you can get more clicks and sales this year.  Before we get into it…if you are interested in Pinterest management services we would love to support your goals.  If you find you just don’t have the time or resources to devote to managing your Pinterest marketing yourself, we can help by taking over Pinterest management for you.  We have over eight years of experience in organic Pinterest management as well as Pinterest ads management, account clean ups and so much more.   Using our signature Simple Pin Framework, we have everything you need to grow your small business using Pinterest. We bring you the latest tactics and best practices. We have services to fit every type of budget and every business need. Our discovery call team is ready to learn about your business goals and help guide you towards the best service for you. Hop on up to the tabs at the top of this page to learn more about us and how we can help you reach your ideal customer or reader right where they are in their Pinterest journey. Now, let’s dive into how you can avoid the last-minute holiday marketing scramble. Believe it or not, pinners are already thinking about Christmas! I know, it seems pretty crazy, right? But, last year Christmas searches started in April. We’re pretty sure that’s because most of us were stuck inside and we were just dreaming of getting to Christmas. Here we are almost eighteen months after the beginning of the pandemic and we are beginning to see a little more of the traditional traffic patterns for Pinterest. We fully expect that NOW is when people will start their search for the perfect holiday gift, holiday decor, and general inspiration for this upcoming season.  A Step-by-Step Guide to Planning Your Holiday Marketing on Pinterest As we talk about planning your holiday marketing, don’t run the risk of missing the mark with your person by trying to cover every holiday. Put your focus on reaching your specific audience.  Step 1: Narrow Down Your Holiday Marketing Focus Start first by thinking through all the holidays and which ones most fit your audience. Narrow down the holidays that connect best with your audience.  Step 2: Identify Holiday-Related Queries Your Audience Might Ask ...

  We’ve tackled Pinterest marketing myths in previous podcasts but it’s been a while. Let’s bust some of the myths that have surfaced (or continued to persist) in 2021.  We hear rumors, theories, and misinformation about Pinterest all the time. Separating truth from myth can be a bit frustrating and time-consuming. No one has time to waste going down the wrong rabbit trail. Am I right?! Today we are going to debunk some of the false chatter we get asked about all the time. Let’s put some of that misinformation to rest and get you on the right track. Before we dive in, I want to let you know about our organic Pinterest management services.  If you’ve ever considered hiring out your Pinterest marketing, we would love to talk with you.  We manage over one million Pinterest sessions per month for our clients and we’re experts in how to market the following on Pinterest: * digital products * physical products * blog content. Our discovery call team will walk you through how our services can benefit your business and collaborate with you on the best plan to meet your Pinterest marketing needs.  Fill out a discovery call form today. Let us take this off your plate so you can focus on other areas of your business.  Also, I wanted to give you a heads up that it’s time for a summer break for the SPM podcast. I believe in the power of rest for my team, so you will not see a new podcast for a few weeks.  We’ll jump-start a new season on August 4th with a new podcast about how to get ahead for the holidays with your content marketing. It’s going to be a fun one!  In the meantime, you can catch our posts on Instagram, grab some tips inside our communities, and catch up on past episodes of the Simple Pin podcast.  Alrighty! Let’s dive into some Pinterest myth-busting. As I’ve mentioned, we addressed Pinterest myths before in our initial Pinterest Myth Busters episode and a follow-up episode way back in 2018. So why am I talking about it again? Because people continue to get derailed and distracted by them.  It’s really hard to see people going down that rabbit hole of a crazy myth only to find that it’s not accurate. They spend precious creative time working on these mythical tactics and then lose more time backtracking and trying to find the right strategy.  We work hard at Simple Pin in order to bring you accurate information. We don’t pretend to know everything and we’ll tell you when we don’t know. Then we’re going to help you find the best answer.  Feedback from our recent Instagram Reel on this topic confirmed that people are still believing some of the myths we talked about. So we’re just taking it to the next level and doing yet another podcast on the topic. Here are eight of the more common Pinterest marketing myths. I’m sure you will find at least a few that are familiar to you. Pinterest Marketing Myths that You Should NOT Believe   Myth #1 – I need to pin other people’s content to be successful on Pinterest. This is by far one of the most frequent Pinterest marketing myths.  Its origin takes us back to 2014 when the Pinterest Smart Feed algorithm was born.

Which keywords should you be targeting this season? The ones that capture the hottest summer trends on Pinterest of course! As we head into summer there is a definite shift in what people are searching on Pinterest. Today’s podcast will set you up and get you thinking in the right direction with keywords to use this summer. As we look to Summer 2021, let’s reflect briefly on where we were last summer. Our world was in a deeper lockdown than we had experienced in the spring. So, during this time last year, there were so many people using Pinterest. User numbers doubled in 2020. I want you to reflect on that because this year we see Pinterest settling into a more normal place and not adding as many users. That’s just a heads-up explanation for what we see going into this summer. We are seeing some drop in traffic, especially from those numbers from last year. That’s not unexpected, right? And it’s not only you! It’s simply because people can get out more in Summer 2021. People can travel again and there’s a lot of freedom this summer that we didn’t have last summer, at least in the States.  But this doesn’t mean that people aren’t still searching on Pinterest. People will always be planning and they turn to Pinterest for inspiration, so I want to give you some keyword ideas that you can use to reach your audience this summer. If you want all the details on keywords for ALL seasons, you can simply download our free 16-page Keyword Planner which is located under our FREE RESOURCES tab on the website. Before we dive in, let’s talk about that exhaustion you’re feeling trying to manage your Pinterest account along with everything else on your plate. We’d like to give you a break and a pair of fresh eyes! We have a whole suite of Pinterest Management Services that can take Pinterest management off of your plate and give you more time and freedom to focus on other areas of your business. Maybe you need some extra time for creating Instagram Reels, writing a new blog, or dreaming up a new product. Our management services can offer you that freedom. However, if you are not ready to outsource, we also have one-time service options including a one-hour consult call, a deep clean, image creation, and video creation. Simply complete the form for the service of your choice under our SIMPLE PIN PRODUCTS tab and we will get you set up and ready to go! If you’re ready to have someone else manage your Pinterest account, we can schedule a discovery call to help you figure out what works best for you. Now, on to Summer Keywords! What Keywords Should I Be Using this Summer on Pinterest? You might be asking, do keywords REALLY matter? If you’ve been with us for a while you already know the answer to this question is YES! But, for the sake of those who are new to Pinterest marketing, here’s a quick review of best practices for keywords. First, Pinterest is a search and discovery platform, not social media. The person you are marketing to has a problem and they have come to Pinterest to be inspired and to find great ideas that will solve their problem. To find those solutions they put keywords into the Pinterest search bar and voilá, they are matched up with a ton of pins related to their problem. Second, keyword placement is important. If you want to be the solution to their problem, it’s important to use keywords and to put your keywords where it matters most. Where would that be? *

Fashion on Pinterest is like butter on bread. It’s one of the core niches that the platform is known for. In fact, Pinterest is often the first place people come to discover their new look. For these reasons, having a solid Pinterest marketing strategy is critical to success in the fashion industry.  Today we are talking with Sai De Silva of Scout the City to learn the story of: * how her business started * the tools she uses to diversify her content for the many different platforms she uses * how she uses Pinterest as a marketing tool * the growth her strategy has brought to her business. We also touch a bit on content creator burnout and how exhausting it can be to navigate all the changes on all the platforms.  First, A Bit About Simple Pin Media Our goal here at Simple Pin Media is to help businesses increase their reach and awareness through our Pinterest management services. Our services are designed to help meet your company goals by: * creating an effective daily pinning strategy * evaluating analytics multiple times per week * pinning based on your brand needs.  Our number one goal is to drive Pinterest users back to our clients’ websites so they can realize increased sales, email conversions, ad revenue, and affiliate income.  Related: How to Increase Your Pinterest Conversion Rate We use the latest tools, best practices, and leveraging our connections with Pinterest and companies closely related to Pinterest to achieve your goals.  Our strategies are always based on the Simple Pin Framework – Inspire, Inform, Decide. We walk through that framework with each of our clients during a discovery call where we explain each service we offer and we evaluate if Pinterest and Simple Pin Media’s services are right for your business. We want to be your one-stop-shop for all of your Pinterest marketing needs!  Let’s dive into today’s episode about fashion on Pinterest with Sai De Silva of Scout the City.  Scout the City is a fashion and lifestyle blog that Sai started as a hobby after her daughter, London Scout was born.  Did you catch that connection to the name of her site?  Sai was the only mom among her group of friends when her daughter was born. She found herself turning to social media as an outlet. Sai was passionate about fashion.  B logging about her daughter and children’s fashion provided great mommy/daughter time and created connections with like-minded moms.  Seven years ago, Scout the City was born. Nine months into her blog, BuzzFeed wrote an article about her blog that resulted in a lot of press for her: I had no idea anyone would be remotely interested in children’s fashion, but it was a thing! I thought, could this be a job? Is this a job? Can I get paid? There were so many questions because this was just a hobby for me. I found myself in this kind of sink or swim situation and I said, ‘Okay, let’s swim. Let’s make this into something! — Sai Fashion on Pinterest: Creating a Marketing Strategy It wasn’t a clear-cut path in the beginning though.

We talk a lot about how to use Pinterest for your business through pinning strategy, best practices, and various pin styles, but have you considered some of the non-traditional uses for Pinterest in your business?  As people who run small businesses, we find that we can get fatigued with ideas and feel overwhelmed. That can make us want to shut down and not do any type of marketing at all. Today we’d like to talk about some unique ways to use Pinterest for your business in the hopes that it will generate some ideas for you and give you some new perspective. Specifically, we’re going to dive into ideas for: * interior design * photography/art * music * food * fashion. Before we dive into that topic, I want to let you know that our Simple Pin Ads Society is opening up for one week (beginning on June 7th). It is a low-cost monthly membership community that guides you through the ins and outs of Pinterest ads. If you’re on another platform like Facebook and you’re ready to diversify your marketing and go to another space to find new customers, we believe advertising on Pinterest is the way to go. Our Promote Pins Director, Erin, will help you learn how to leverage Pinterest ads to get new customers or new readers. We want to help you use Pinterest ads effectively so you’re getting the results you want. Inside the Simple Pin Ads Society, we offer * monthly workshops * hot seats * live Q&A calls * campaign assessments. Instead of a Facebook group, we have a forum where you can communicate with our team and ask questions.   I strongly recommend that you join this community if you are thinking of making Pinterest ads a part of your advertising strategy. Go check it out and get on the waitlist so you can be notified next week when it opens.  How to Use Pinterest in Unique Ways for Your Business One of the things we know that Pinterest is putting a lot of effort into in 2021 is shop integrations.  If you are a product seller, I want you to know that behind the scenes we have been interviewing product sellers and diving deep to understand how to make Pinterest work for you. We know your profit margins are smaller and there’s a big struggle. So, as we work through these ideas, I want you to be thinking about how to connect with your person in the most effective way to get them to purchase your product.  If you’re a content creator or a service provider, I want you to be thinking the same thing. How do you connect with your person on the other side who doesn’t really know who you are? Let’s get started by thinking about Pinterest board collaboration, inspiration, information, and helping your people make a decision. I want you to remember that Pinterest users are looking for a solution to what their problem is or what their future project is. I joke about this many times in interviews, but Pinterest people don’t really care about you. That’s not to say you’re not important, but they’re not looking for a person, they’re looking for a solution. With that perspective,

Food Content Creators — you are in for a TREAT! Learn how the six sisters behind Six Sisters Stuff inspire their readers and meet them where they are on their food journey. When I started Simple Pin Media, I was so clear on who my audience was and what I had to offer them. But I’ve learned over the years that this clarity can only remain if you continually re-examine who you are serving and what they need.  In this episode, we are talking with Lauren of Six Sisters’ Stuff to learn how she and her sisters have inspired pinners in the food niche and have continued to keep their audience connection strong over the past 12 years! First, I’d like to give you a quick reminder. This is the last week to enter our podcast survey giveaway for a $50 gift card to Amazon or your local equivalent. Tell us all the things you’d like to hear on the podcast and you’ll be entered to win! The winner will be chosen at midnight PST on May 31st, 2021.  While you’re up there, if you are looking for someone to manage all your Pinterest marketing needs, then be sure to check out our management packages.    Six Sisters’ Stuff has been one of my long-time clients here at Simple Pin. The story of how I met one of the sisters, Camille, still amazes me! Camille was at my very first conference speaking engagement back in 2015.  She spoke before me and then I got up and spoke about Pinterest.  As I was walking back into the hotel, I heard these footsteps running after me and my name being called out. It was Camille.  “Kate, Kate! We want to work with you. We are drowning. We’re trying to figure out how to manage Pinterest and it’s just so much. We get so much traffic. We just need somebody to take this off our plates. When you spoke today, your philosophy aligned with ours. We would just love to hire you.”  Let me tell you, my heart was beating so fast. I couldn’t believe it!  Of course, I said yes! So we had a meeting, got everything set up and we began working together.  A few people on my team have taken over managing that account since then, but we have all loved working with them over the years. Today we have Lauren, one of the sisters, to talk about what it’s been like over the last 12 years and how they have been able to continue creating new content to inspire their audience for so many years. We learn the unique approach they have taken to help strengthen their connection with their audience and how this strategy helped them ask the difficult questions during the pandemic. The answers caused them to pivot and navigate the business a little differently, allowing them to continue to inspire their audience and see great growth as a result. I hope as you listen to this story, you are encouraged to think about how you can serve and inspire your audience through changing times. The Evolution of the Six Sisters’ Stuff Blog Lauren describes herself as sister number five, the second youngest of the group. She and her husband live in California and they have a crazy, busy household with a two-year-old and a five-month-old running around. Life is equally busy for all the sisters. Lauren and her five sisters started their company, Six Sisters’ Stuff, in 2011. They are very passionate about making sure everybody feels comfortable in the kitchen and enjoys their food journey. They strive to make sure their recipes are delicious and easy enough that anyone, at any skill level, can make them. As stay-at-home moms, they run their business completely online. Lauren says it’s a lot of fun to work together and to share what they all love with the whole world.  The sisters started writing and sharing ideas with each o...

Are you a TpT product seller? Get ready to be inspired today! It’s no surprise to anyone that it’s been a really rough year for those in education. Teachers have had to change the way they teach overnight.  Our TpT product seller clients here at Simple Pin (that’s Teachers Pay Teachers product seller), who create awesome resources for these amazing teachers, have experienced that same need for a sudden change in their business strategies. How do you navigate when your entire business changes overnight? Today we are talking with one of our favorite long-time TpT clients, Christina Winter of Mrs. Winter’s Bliss. She is sharing with us how she adapted her business focus during the pandemic and what she learned about herself and her audience in the process. I hope you’ll listen to Christina’s thoughts on connecting with your audience in a time of change and think about how you can use her experience to inform your own business strategy when you’re next faced with a changing landscape in your business. Before we dive into the interview, I wanted to remind you that we are hosting a podcast survey this month.  We’re celebrating five years of the Simple Pin Podcast! We want to continue bringing you great information for the next five years so we’ve created the survey because we really want to learn more about you. We want to know what your learning needs are and what you want me to teach about. How can the SPM podcast really help serve you and help your business grow?   If you would be so kind to click the survey link and share your thoughts with us, you will be entered to win a $50 Amazon gift card. This giveaway ends May 31, 2021, so we’d love for you to fill out the survey and get in on the chance to win that gift card! Let’s dive right on in to today’s podcast with Christina Winter of Mrs. Winter’s Bliss and learn how she adapted her focus as a TpT product seller in this pandemic year. How to Change and Adapt Your Focus as a TpT Product Seller   The Origins of Mrs.Winter’s Bliss Christina was a full-time teacher and taught first grade for 21 years. Passionate about hands-on learning for her students, she created many of her own teaching resources. As an avid reader of teaching blogs, she began sharing her ideas on her own site as a hobby in 2013. Her teaching friends were always commenting on her resources. They started encouraging her to sell them on Teachers Pay Teachers.  The Teachers Pay Teachers platform was in its early years at the time, so she really didn’t think much about the marketing end of her business. She didn’t truly market her products — instead, she simply put them up on the platform and waited to see what would happen. Christina says her hobby turned into this accidental business. She loved seeing and hearing about her resources being used in other classrooms around the world.  Leaving The Classroom and Transitioning to Full-Time TpT Product Seller When she realized her lifetime dream of becoming a mom, she found time was passing so quickly and she wasn’t getting to spend enough time with her daughter. Instead, she was busy being mom to the 24 kids in her first-grade classroom.  That’s when she started considering turning her hobby/accidental business into something bigger. I just looked at my husband one day and said, “Can we make this a go?” And he said, “Let’s take a year and see what happens”. She let her principal know she wasn’t going to return the next year and she dedicated her time and focus to being a mom and growi...