The Creative Course Podcast show

The Creative Course Podcast

Summary: The creative podcast structured in "courses" to help young designers succeed in their careers. Hosted by Nick Longo and Jordan Wilson, TCC delivers "design-school" like knowledge with relevant topics and specialized guests. Each course ends with a new young creative hosting a Q&A episode on the topic.

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 Pitstop Episode #1 - Not Another Trends Podcast | File Type: audio/mpeg | Duration: 4656

Our very first Pitstop episode! These Pitstops allow us to tackle smaller topics, welcome unique special guests and just catch up with you, and each other, more often! Each year new graphic design trends explode onto the scene. We wanted to break down the whole idea of "Trends" and how we should react as visual communicators. We discuss: 1. Are they important? 2. How do they start? 3. Why they can be problematic? 4 How best to approach or use a trend. Show Note: Chobani The Women Running for President Are Breaking the Rules of Branding Scumbro Fontself Adobe Dimension Follow Us on Instagram

 Packaging # 7 - Q&A with Designer Rubaie Jaffer | File Type: audio/mpeg | Duration: 3409

Designer and recent CSUN graduate, Rubaie Jaffer joins us for a recap of our Packaging Course. We talk about how you can take the next step bringing Packaging Design into your scope of services. Download the Companion Guide Here Follow Rubaie on Instagram

 Packaging #6 - Print Production with David Mayes | File Type: audio/mpeg | Duration: 4516

Episode 6 brings Nick and Jordan to the backroads of Print Production and how we take our packaging dreams into the vibrant world of reality. The hosts pick up their second guest of the trip, a true pro of the press, a master of mechanics, and all-around print guru, David Mayes - the Print Production specialist at Type Craft in Pasadena, California. David lends his expertise throughout this JAM-PACKED episode, digging into everything a designer needs to know when it comes to printing your designs. How to properly set up your files, getting print estimates, how to build relationships with local printers, the future of printing and so much more. Download the Companion Guide Here TypeCraft David Mayes LinkedIn David's Printer Notes

 Packaging #5 - Consumer Behavior with Michael Solomon | File Type: audio/mpeg | Duration: 4512

Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon! Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention. You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs. Download the Companion Guide Here Michael's Website 

 Packaging #4 - Mock Ups & Prototypes | File Type: audio/mpeg | Duration: 3764

Nick and Jordan look to bring their designs to life through the art of prototyping and mockups. They take the scenic route discussing the importance of prototyping and why it’s so much more than a smart layer mockup for photoshop. We discuss what exactly prototyping is and why we do it, breaking down the different types of mock-ups, when and how we should be implementing these into our project timeline, and how best to utilize them for any design. We also deliver a helpful list of resources we use, including “found” mockups, dieline templates, the programs we use, and where to find great packaging inspiration. Download the Companion Guide Here

 Packaging #3 - The Design Process | File Type: audio/mpeg | Duration: 4872

Nick and Jordan find themselves in the belly of the beast - The Design Process. Armed with the knowledge of what we’re doing, why we’re doing it, and where we’re going, we lift the hood on how we tackle the pen to paper and mouse to screen of designing for packaging. We discuss our step-by-step approach to designing. Exploring the market, finding inspiration, how to tackle a single product vs. multiple SKU system, when and how to begin working with packaging materials, and what to think about when you are trying to stand out on the shelf. Download the Companion Guide Here Nick's Adobe Live Packaging Tips

 Packaging #2 - Project Preparation | File Type: audio/mpeg | Duration: 3584

Nick and Jordan discuss how they each tackle planning and strategizing their packaging project - what to look out for and how best to prepare. It’s an open tundra that can feel overwhelming at times, so having a solid plan of preparation is key to get things started on the right path. We discover: What are the initial questions we need to ask when starting a project? The importance of establishing goals and how to approach that with the client. A breakdown product information needed and why - and a TON of critical ways to make sure this not only succeeds but keeps you from any future headaches or missed opportunities. Download the Companion Guide Here

 Packaging #1 - Introduction | File Type: audio/mpeg | Duration: 3540

Nick and Jordan are back on the proverbial road of podcasting to explore the dense highways of Packaging Design! What is it exactly? What makes “good” packaging design? How do you stand out on the competitive shelf? All these questions and more will be explored throughout this journey in effort unpack the packed and figure out how to make it all work. In this first episode, Nick and Jordan breakdown the fundamentals of packaging design, touching on everything from the three levels of packaging to the 4 major things you must have to succeed on the shelf. So thumb out and hitch along with us as we cruise our way through the heartland of packaging design! Download the Companion Guide Here

 Packaging - Start Here! | File Type: audio/mpeg | Duration: 318

We're back, with big news! Our Packaging Course starts here, with a brief introduction to the course highlighting what's new. Enjoy! Download the Companion Guide Here

 Social Media #7- Q&A | File Type: audio/x-m4a | Duration: 3657

On this Q&A episode, we bring in the big guns; Nick's current design students from California State University, Northridge. Tanner, Andres, Charles, and Rendall ask the tough questions after listening to a few of our Social Media course episodes! Follow them on Instagram and say Hi: Tanner: Andres: Charles: Rendall:

 Social Media #6 - LinkedIn Follow Up | File Type: audio/x-m4a | Duration: 2553

It's been 3 weeks, so Nick & Jordan report back with the results of Jordan's LinkedIn Challenge! Connect with us both on LinkedIn:

 Social Media #5 - Putting Yourself Out There, with Orly Shani | File Type: audio/x-m4a | Duration: 3054

Television personality and YouTuber Orly Shani joins us to talk about getting comfortable with video, blogging and being your authentic self on Social Media! Check out Orly's bio here: Orly's YouTube Channel:

 Social Media #4 - Top Trends with Emi Moriuchi | File Type: audio/x-m4a | Duration: 1951

Marketing professor, Emi Moriuchi, joins us to talk about social media behavior and the latest trends in social media. Emi shares some awesome resources we can all start using! Links from our discussion:

 Social Media #3 - Designer Dysmorphia with Matt Dawson (StayGrayPonyboy) | File Type: audio/x-m4a | Duration: 4450

This whole course was inspired by an article written by our friend Matt Dawson. Every creative battles with the "Am I good enough?" syndrome. So we asked Matt to join us for a candid talk about the anxiety we all face when it comes to putting our work out there. Matt's original article can be found here: Follow Matt on Instagram at:

 Social Media #2 - The LinkedIn Challenge | File Type: audio/x-m4a | Duration: 3882

Nick puts Jordan through the LinkedIn Bootcamp, a series of tip and tricks to "tune-up" your LinkedIn profile. Jordan is put to the test, with only 3 weeks to see if he can show some measurable results on LinkedIn while building his network and attracting potential new clients and opportunities.


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