Summary: <p>Nick and Jordan find themselves in the belly of the beast - The Design Process. Armed with the knowledge of what we’re doing, why we’re doing it, and where we’re going, we lift the hood on how we tackle the pen to paper and mouse to screen of designing for packaging.</p> <p>We discuss our step-by-step approach to designing. Exploring the market, finding inspiration, how to tackle a single product vs. multiple SKU system, when and how to begin working with packaging materials, and what to think about when you are trying to stand out on the shelf.</p> <p><a href="https://www.dropbox.com/s/q15b7clb8xx09qy/The_Fundamentals_of_Packaging_Guide.pdf?dl=1">Download the Companion Guide Here</a></p> <p><a href="https://www.dropbox.com/s/6edcb2npil1cw4i/Longo_AdobeLive.pdf?dl=1">Nick's Adobe Live Packaging Tips</a></p>
