Summary: <p>Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!</p> <p>Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.</p> <p>You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.</p> <p><a href="https://www.dropbox.com/s/q15b7clb8xx09qy/The_Fundamentals_of_Packaging_Guide.pdf?dl=1">Download the Companion Guide Here</a></p> <p><a href="https://www.michaelsolomon.com/">Michael's Website </a></p>
