The ManageMental Podcast with Blasko and Mike Mowery

Article: https://www.musicclout.com/contents/article-440-6-definitions-you-must-have-for-your-musics-brand.aspx by John Kowalski   Website: http://babacita.com   In order to truly define your brand, you should break down the 5 W’s.    So what are the five W’s you ask?    Who What Why Where When How   When defining these for your Music it goes like this…. who your audience is, what they like, why they would follow you, where they are, when you will interact with them, and how this interaction takes place.   Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.   What should include what you are offering; what need are you fulfilling for your audience? Are you creating a song that makes them smile and turn a bad day around? What about a performance that inspires and takes them away for a few hours?   Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your audience. Include all physical and virtual locations.   When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?   Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?   How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other musicians?     Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Referenced Article: Band merch 101: What to make, how to make it, how to sell it by Rob Dix http://www.musicthinktank.com/blog/band-merch-101-what-to-make-how-to-make-it-how-to-sell-it.html    We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an article we stumbled upon on StereoGum for their Top 40 Metal Albums of 2016. Before the author gets down with the actual countdown he gets dark on the state of metal in general and it makes a good topic for today. The link to the article is here for all those interested in checking it out: http://www.stereogum.com/1914718/the-40-best-metal-albums-of-2016/franchises/2016-in-review/   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the second episode of the Manage Mental podcast. A weekly discussion on hot topics in the music biz for the up and comers, the brand newbies, the beginners and aspiring rock stars of tomorrow.  Let us help you uncover some of the mystery that is this competitive business of rock and roll.      Hosted Mr. Blasko (www.mercenarymanagement.com) & Mr. Mike Mowery (www.outerloopmanagement.com)   Today we cover the Digital Music News article written by Sahpreem A. King, a multi-platinum music producer, DJ, and author of several industry books - How to Find a Skilled, Professional Music Manager to Guide Your Career   We cover topics like what does a manager actually do and how to find a good one that will compliment your career path.   http://www.digitalmusicnews.com/2013/10/16/themanager/   Here are some points that we discuss!   Having the right manager or management team is critical to the success of every artist.    No single person, outside of the artist of course, is responsible for making dreams of success turn into reality, building a brand, and business around the artist than a manager.  What’s more, a manager should be the most trusted person or persons within your camp.  In some way, they are the CEO of the brand, which is YOU!   I think it is foolish to represent yourself, regardless of your experience or education level.  The reason is simple: when it comes to themselves, most people are unable to be objective.   The Duties of an Artist Manager   The official definition of a manager is someone who handles the business aspect of your musical career, whether you are a solo artist, DJ, band, or producer. Artist managers serve as intermediaries between the artist and the music industry. In many cases, managers are responsible for procuring artist’s record and publishing deals, songs to record, shows, producers to work with, and other career advancing opportunities.   Signs of a Good Artist Manager   Here is what you should be looking for in your potential manager:   should have a degree in music business, an MBA, or years of experience as a former music executive or successful artist.   should have an office wall lined with platinum awards of the current or recent artists he or she has represented. must have an intricate understanding of the music industry. Especially contract and intellectual property law, deal making, publishing, royalties, booking, touring, accounting, and marketing and business planning.   must at least have a business card (I kid you not), a legal business address, a client list (verifiable of course), and a detailed plan as to how they are going to take you from zero to “Guitar Hero” in a reasonable amount of time.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Managemental Podcast - Episode 1 - "Welcome to 2017 - Music Business Predictions”   Welcome to the debut episode of the Manage Mental podcast. A weekly discussion on hot topics in the music biz for the up and comers, the brand newbies, the beginners and aspiring rock stars of tomorrow.  Let us help you uncover some of the mystery that is this competitive business of rock and roll.   Hosted Mr. Blasko (www.mercenarymanagement.com) & Mr. Mike Mowery (www.outerloopmanagement.com)   Today we cover the Digital Music News article written by Paul Resnikoff - 12 Things That Won’t Happen In 2017 (My Music Industry Anti-Predictions).    We don’t cover all 12 but pick the ones we find relevant to discuss.    http://www.digitalmusicnews.com/2016/12/19/music-industry-anti-predictions/   1. Wireless headphones won’t take over the world (yet).   2. Apple won’t close its iTunes download store (yet).   3. Streaming music won’t reach 250 million paying subscribers. (Currently at 100 million.)   4. The Grammys will not be spectacular.   5. ‘Spotify screws artists!’ will finally die.   6. The music industry won’t change YouTube. (artists don’t want another losing war against technology (right or wrong).   Which means YouTube is all about exposure and micro-penny payments, in 2017 and beyond.)   7. Vinyl won’t disappoint.   8. Streaming will grow; the number of streaming companies won’t.   9. Blasko’s prediction - Someone will acquire and resurrect Metal Hammer and Classic Rock mags.   10. Mike’s prediction - 2017 is the year of the podcast for the music industry.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.   Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices