The ManageMental Podcast with Blasko and Mike Mowery show

The ManageMental Podcast with Blasko and Mike Mowery

Summary: Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.

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 5 Steps to Success for New Artists | File Type: audio/mpeg | Duration: 2210

Hypebot article "5 Key Priorities for New Artists" from The TuneCore Blog. 1. YOU HAVE TO BUILD A TEAM If you have decided to pursue a career as an artist, you must know that you cannot do it alone. Having a strong team with experience and connections can be the key to furthering your career. These people will represent you and guide you through the tumultuous early days as an artist, as well as through the many challenges you will face on the road to success and beyond. This team can include, (but is not limited to), a personal manager, business manager, booking agent, attorney, publicist, publisher, tour manager, and producer. 2. CRAFT As an artist, you have to practice your musical craft like a professional athlete practices their sport. Even the best practice; only the best practice the small stuff. There are two main categories of your craft: musical/technical ability and live performance. 3. BUILDING A GREAT LIVE SHOW When it comes to establishing a position within the industry as a new artist, putting together a great live show is crucial. Live shows contribute to an artist’s income, and also give them the opportunity to potentially develop their fanbase early on. 4. MEDIA Record labels are not signing artists anymore – they are signing audiences. The first step a new artist can take to attract record labels is to build and establish a digital presence. 5. BRANDING The fifth priority for a new artist is branding. Once you have put time and effort into your craft, building your team, establishing a digital presence, and getting comfortable on stage, your personal brand should fall right into place. Your brand is what separates you from every other artist in your genre. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 5 Hot Digital Marketing Tips | File Type: audio/mpeg | Duration: 1602

Original Article: "Five trends for digital music marketing in 2018" by Music Ally. There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out: 1. Shifting responsibilities between managers and labels. 2. YouTube throwing its weight behind artist marketing. 3. Labels are bringing advertising in-house. 4. Augmented Reality offers playful potential for artists. 5. Flexibility is everything in the modern music-marketing campaign. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 Blasko and Mike Answer Your Questions | File Type: audio/mpeg | Duration: 1563

This week we answer some questions from you, our loyal listeners. This is gonna be killer, so let’s get mental! ---- It might benefit from an episode going over who the players are in a local show (the promoter, the venue, etc.) what they do, and what the best practices are. Keep it Mental, Robbie ---- I’m writing you because I heard the part about physical promotion in your recent ManageMental episode, and how you guys asked for feedback from a younger crowd on their opinions. I’m only 21 so I’ve only dealt in the age of digital promotion, however I see some serious benefits with physical promotion. These benefits aren’t necessarily for growing a larger fan base, but rather a stronger fan base. When it comes to getting the word out, digital seems to be the only way people really hear about things, but I think physical components are a key way to make fans feel more involved than they can on a digital platform, even with simple things like printing a handful of posters for a gig and giving them out for $1 or free at the show. One thing I’ve consistently seen with show flyers like that is that when they are available, they go fast and everyone who gets one tends to remember the gig better and feel more like they were a part of it personally. Cheers, Jamie ---- With regard to physical promotion tactics, I co-created a physical flyer concept with a team about a year and a half ago and it has yielded killer results for us. What we do is come up with a theme and title for a show and then organize a photo shoot just for the flyer. Thus far we have integrated band members into the shoots as well as models. We have utilized local cos players to collaborate which has expanded our reach into their scene as well. I have a route of coffee houses, tattoo shops, clothing boutiques, vape shops, etc. that all display physical flyers for us. We, of course do boosted posts digitally and share from everyone's socials. I try to get some behind the scenes footage of every photo shoot and then blog about it as well as post on my personal and business pages. Thanks again, you guys rock! Julia ---- Something that I know I would find very helpful as I’m sure other listeners would as well would be if you and Mike could dive into some of the tools available online to maximize the impact of social media marketing. All the best, Scott Kelly ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How To Get Discovered in the Digital Age | File Type: audio/mpeg | Duration: 1648

Original Article: "5 Ways to Help Your Music Get Discovered in the New Digital Age" by Jeremy Young on Soundfly's Flypaper Blog. Recently our friends over at The Outline published a great piece called, “Finding New Music in the Algorithm Age.” The article collects input from six experts and industry veterans, people who work with artists day in and day out, about where they turn to find out about new music in the changing digital landscape of music discovery. Spotify’s algorithmic innovation still may not be very good at that — that quirky randomness and personal subjectivity of peer-to-peer music discovery — but what it definitely does have over the old system I grew up in is the ability to help listeners “discover en masse.” And if you’re an artist, you’ve got a better shot at reaching ripe global audiences now than ever before. So here’s some advice culled from The Outline’s guests about what you can do as an artist to up your discoverability. 1) The community aspect is still important for listeners. 2) Platforms dictate differing listener behaviors. Use this to your advantage. 3) It pays to hustle. 4) Never stop playing shows. 5) Tag tag taggity tag everything. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How To Avoid These 10 Common Mistakes | File Type: audio/mpeg | Duration: 1883

Article: "10 Music Mistakes The Turn Fans Off" by Cari Cole: https://www.caricole.com/10-music-mistakes-turn-fans-off/ This list is not for everyone. It’s for you if you are ready to pull out all the stops and get serious about your career. It’s for you if you like to hear what no one else has the guts to tell you. This advice, which is my professional opinion comprised after 30 years of coaching thousands of independent artists, celebrities and Grammy-winning artists from my voice studio in New York City, is for the express purpose of helping you become a great artist (musician + songwriter) so you can get ahead and make a dent out there. It’s not for the faint of heart. Keep in mind that this is a list to work on accomplishing –  it’s not important to have all of this aced ~ consider it 10 lessons to work on. 1. You post your demos publicly.   2. You only have one or two or three songs up.   3. You think that marketing is what makes people convert into fans.   4. You did your vocals in one day.   5. Your record is better than your show.   6. You wrote your bio yourself.    7. You’ve got tons of views on Youtube but few comments and even worse, numbers on social media that don’t warrant those views.   8. You don’t have a website – only Reverbnation.   9. Your website is a FIREHOSE.   10. Too much text, not enough images. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How Much Does It Cost To Tour In 2018? | File Type: audio/mpeg | Duration: 3295

This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here. Follow Biggie on Twitter/Instagram: @biggiexxx. Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange. ---- Touring is where the money is at in today’s music business. But it’s also where most of the expenses lie as well. Creating a realistic tour budget can help your time on the road be successful, but it’s far from a guarantee that you’ll end up turning a profit. The band Pomplamoose famously lost almost $12,000 on the month-long tour they wrote about in 2014. From transportation, to gear, to routing, to accommodations, to paying third parties… having a good idea how much touring costs is essential for musicians who hope to make their time out on the road worth their while. Don’t let your tour turn into a money pit. Smart budgeting, and planning expenses ahead of time, can make the difference between a meaningful payday or a career-ending debacle. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How To Get An Internship In The Music Business Without A Single Contact | File Type: audio/mpeg | Duration: 2994

This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast. Mike: “I’ve been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music company, we mentor and work with interns every day and have always wanted to provide them with a valuable learning experience. That has been made all the better once we began following the advice of Emily White’s Interning 101 book. Emily’s charismatic personality combined with her extensive industry knowledge makes her a natural to be a podcast host.” The Interning 101 Podcast takes listeners through the journey of how to successfully navigate and succeed in one’s field of choice. Episodes include interviews with Warped Tour Founder and USC Professor Kevin Lyman, Brian Viglione (The Dresden Dolls, Scarlet Sails, Violent Femmes, NIN), as well as Emily’s current business partners who began as interns a decade ago. The show also interviews current interns to experience the reality of the interning landscape in 2018 as well as Downtown Music Publishing Head of People Lisa Hauptman, Composer Matthew Wang (Netflix, Hans Zimmer Productions), and USA Swimming’s Jake Grosser. The Jabberjaw team is also producing Interning 101 “mini-episodes” in which White will delve into specific topics from Interning 101 the book to educate the audience on modern business best practices, and more, in detail. Adds White, “It’s important that we keep the interview episodes focused on our awesome guests. But I want to ensure that the audience is getting educated on the crucial tenets of the Interning 101 book and for those that want to dive deeper, these episodes are perfect to learn how to succeed in modern business and beyond. ---- Mike and Emily discuss the article "How To Get An Internship In The Music Business Without A Single Contact" by Ariel Hyatt of CyberPR. Follow her on Twitter @cyberpr. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Join the ManageMental Group on Facebook here! Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 Is The Album Dead? | File Type: audio/mpeg | Duration: 1840

Hypebot article "Proof the Album is Almost Dead" by Bobby Owsinski of Music 3.0 Listener Joe writes: "I know you guys have touched upon releasing music in 2018, specifically the relevance of the album versus EPs or even singles. I wondered if you guys could dig into this a bit more. As an independent metal artist who is getting ready to release new music in 2019, we've had several discussions in our camp about the appropriate way to do this, which has clearly changed since our last release. The metal and hard rock audience does seem to hold dear its albums and it doesn't seem to me that this will ever completely go away. However, considering how most people are consuming music now, it almost seems like a waste to release an album in which several songs will immediately get lost in space upon release. Currently, we're thinking of releasing an EP, in which we first release each song individually every few weeks before the official release. We know that having CDs, vinyl, and a full EP/album digital release still holds value for part of our demographic and we feel we need to have this available. I'd be interested to hear your take on what you would recommend for a smaller metal artist and on where you think this is headed in the next 5 years or so. Thank you so much! Your show holds immense value for me, my band, and other developing artists! I spread the word of your show to other buddy developing artists whenever I get the chance. Thank you, thank you Joe" Now if you think that anyone in the recorded music industry is lamenting this fact, you’re wrong. The business is in what many consider to be a boom period with double digit growth, and it’s all coming from streaming. In case you haven’t noticed, streaming is all about the song and not the album. Will the album go away as a result? No, it’s still a way to compile a set of songs together that can be useful to the artist and label, plus there are some people that still buy CDs or vinyl. But you’re going to see less emphasis on it in the future, with songs being released as they’re finished instead of waiting for the whole lot to be completed for the album. And this is actually healthy for the industry. Get the songs out fast, give each one maximum exposure instead of being diluted in an album package, and promote them on their merits, just like back in the 50s. ---- Support The Kyle Pavone Foundation at KylePavoneFoundation.org. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 Do You Need a Booking Agent? | File Type: audio/mpeg | Duration: 2085

This week we talk about booking agents. This is gonna be killer, so let’s get mental! Listener Nick writes: "What’s up Blasko, Big fan of the podcast and what you do. My band is currently in a situation that I haven’t heard you and Mike talk about yet. I’m in a band that has been signed for about 4 years. We’ve put out an EP and a full length, done several national tours with bigger acts, as well as many smaller tours across the states. Recently, we had to fire our booking agent because, for lack of a better term...he completely ghosted us. No letter of resignation, no emails, nothing. He just stopped answering our manager’s calls and emails one day. We’ve tried to think of any reason why he could have left, but in all honesty we are totally confused. SO, given that we aren’t the type to wait around for things to happen, we got back on the DIY booking grind. In return, we’ve been able to book ourselves at better venues and get better deals for the band than when we had an agent - leaving me to ponder why we should even look for another agent in the first place. My questions are as follows: 1.) What are the pros of even having a booking agent in an age where young bands can get it all done themselves? 2.) if it is decided that we should seek out a new agent, what are some things we should look for? Connects? Passion for the band? 3.) How can we know that our agent is pulling their weight and kicking ass for the band? Thanks. Keep it mental. -Nick" ---- Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How to Get Featured on Music Blogs | File Type: audio/mpeg | Duration: 1958

Hypebot article "How To Get a Blog Premiere For Your Next Release" by Jeanette Kats of Symphonic Distribution's Symphonic Blog. Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips and tricks to help you get noticed in a sea of demos. 1. Create a spreadsheet and organize your options There is an endless number of blogs out there on the web, but it will be a waste of time to reach out to sites that don’t cover your style of music. Do some research and find blogs that fit your sound. From there, find the contact emails for writers and editors, recent articles to mention and submission requirements. You can even team up with other artists in your field to tag-team a database. 2. Get all of your release information together You’ll want to put together a list of what editors and writers will want to know. Make sure to include the release date, a hi-res version of the artwork, a press release or release bio, an artist bio and a link to the song. Many blogs prefer not to download music, so make sure to use a streaming link, such as DropBox or SoundCloud. From here, you can adjust your emails to fit each blog. 3. Make sure your socials are on point If a blog writer heads to your SoundCloud or website and it’s a hot mess, then chances are they’ll be turned off by your emal. Make sure your socials are looking great and are easy to locate. Include your social media platforms in the email or in your signature. 4. Reach out and make it personal Once you have all of your contacts organized and your information in order, start reaching out. Make sure to reach out as early as possible (2 weeks pre-release is usually a good time-frame), and keep it personal. Mention some similar artists they’ve featured, a well-written article that you enjoyed, or any mutual connections you may have. From there, include all relevant information for your track and send away! 5. Don’t be afraid to follow-up Blogs get hundreds (or thousands) of emails a day. It’s standard for them to skip over some of them. Don’t be afraid to follow up! Many times, it takes a couple emails for someone to actually notice you. If they don’t respond after the second time, there’s a good chance they might not be interested. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How To Grow Your Following | File Type: audio/mpeg | Duration: 2219

This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental! Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj 1. Encourage User-Generated Content (UGC)  UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile 2. Share Customer Testimonials/Reviews 79% of people trust testimonials and online reviews as much as personal recommendations. They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There’s a reason they call it social proof after all. 3. Get Product Ratings On Your Site Depending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site. 4. Offer an Incentive: Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well. Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals. 5. Create a Referral Program You can take this a step further by creating a formal referral program. A good referral program: 6. Connect with Industry Influencers & Thought Leaders Influencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it. Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable. 7. Offer a Unique, Shareworthy Experience At the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience. If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to. ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com ------------ Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com ------------ Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 How to Promote Your Band | File Type: audio/mpeg | Duration: 2172

Original Article: bandzoogle.com/blog/8-ways-to-promote-your-band Author: Patrick McGuire: patrickmichaelmcguire.strikingly.com Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years. This means that to get the most out of promoting your band, you’ll have to approach things a little differently. Here are eight ideas to help you get started: For the full article, click the link above: 1. Add a physical element to your promotion 2. Tour, tour and then tour again 3. Focus your efforts on playlists EP 32 - How To Get Your Song On A Spotify Playlist  Ep 64 - 5 Tips To Boost Your Spotify Streams Legally 4. Keep an up-to-date website 5. Post your music on as many free platforms as possible 6. Research and pitch to radio stations Mixcloud 7. Create engaging video content 8. Get creative with your merch offerings 60s IG SONG ZAKK WYLDE ON INSTAGRAM LORNA SHORE COMMERCIAL --- Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com --- Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com --- Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 What are Labels and Managers Looking For? | File Type: audio/mpeg | Duration: 1551

This week Blasko and Mike take some questions from one of our loyal listeners, Andrew, about what Labels and Managers are looking for. This is gonna be killer, so let’s get mental! ------------------- Hi Blasko, I'm really enjoying the podcast so far, and I have a question for you: As a manager, what's most important to you when deciding to work with an artist? I'm probably like most people who listen to your show in that I'm an artist trying to build my band. I understand that a record label needs to consider whether a band has a following when signing them, but what do managers look for? Conversely, if an artist has multiple offers from prospective managers, what should the artist consider? Do you have any advice for an independent band, preparing to release an album in 2018? My band is just about finished tracking its new album. It's been almost two years in the making and I want to make sure we have a plan when it comes to putting it out. Do you have any advice? Sincerely, Andrew ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 What Is a Part Time Music Career? | File Type: audio/mpeg | Duration: 1644

This week Blasko and Mike talk about part timing your music career, thanks to a question from a new listener. This is gonna be killer, so let’s get mental! ------------ Hi, I just found out about your show and have been binge-listening to it, really great stuff! I’m 20 and I’ve been trying to get a band off the ground since high school. This is finally the year that I’m going to make it happen because I’ve finally found some dedicated people and we’re hoping to have an EP out and start to play shows by the end of the year. However, I’m also a college student pursuing a promising career in Computer Science. Apart from something like making DAW plugins for a living or working remote, it’s unlikely that these two worlds will play nice with each other. I think more and more people are interested in the idea of a part-time music career, with revenue drying up in the industry and Misha of Periphery coming out and saying that it’s basically a break-even gig, etc. I think there can be advantages, even; when you’re making six figures as a software developer you have a lot more money to invest in your band, for example. Am I completely off base for thinking that it’s possible to pull something like this off? Thanks for taking the time to help me out. Robbie ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

 Cover Songs Do’s and Dont's | File Type: audio/mpeg | Duration: 1703

This week Blasko and Mike talk about cover songs. This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/07/5-reasons-to-record-release-you-own-cover-songs.html Author: Patrick McGuire from the Landr blog* Given the time and energy which it takes to record new music, along with the challenges facing the format of the conventional album, artists looking to make splash should consider the advantages of a well crafted cover. Here we explore why [for the full article, click the link above]: 1. Covers help your songwriting and music theory 2. Cover song licensing is simpler than you think 3. Covers have become a big part of modern music 4. Covers take less time 5. Covers are a new first impression for fans ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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