The How of Business - How to start, run & grow a small business.
Summary: The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.
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- Artist: Henry Lopez
- Copyright: Levante Business Systems
Podcasts:
42: David’s European Car Wash Tour
41: Virtual Business & Podcasting with Jessica Rhodes
40: Small Business Exit Strategies with Randy Long
39: Website Basics for Small Business
38: Referral of a Lifetime with Tim Templeton
37: Virtual Assistants & Organization Tips with Gina Horkey
Husband & Wife team share their entrepreneurial journey, why they enjoy working together, and how they do it successfully. Their first joint venture was a barter exchange business. They sold that small business and started other businesses and a podcast show of their own – Together 24/7 with Barry & Catherine Cohen. Key to their successful business partnership is knowing each other’s strengths and weaknesses, and always having fun!
Small business failure shared and dissected. Henry & David discuss their recent business failure and closing of one of their restaurant locations.
A Customer Service Manifesto is critical to delivering remarkable experiences in your small business. It’s your declaration of what you stand for and is the basis of your company’s culture. In this short episode Henry highlights the “6 Steps to Deliver Remarkable Service” and you can download our Customer Experience Manifesto from the show notes page.
Blogging & online content expert, and small business owner Kellen Kautzman is our guest. He went from school teacher to becoming his own boss, and now owns a successful online marketing agency. Kellen shares his entrepreneurial journey and tips & advice on how to create and share content online to help you start and grow your small business. He helps his clients with internet marketing, including content creation, and Search Engine Optimization (SEO).
From Air Force Pilot to Franchise Business Owner – Matt Miller shares his entrepreneurial journey.
How to hire remarkable employees for your small business – Part 2. The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step interview process.
LinkedIn for small business owners. Networking expert Mike Shelah shares tips for using LinkedIn to build your personal & business network and grow your business. Mike’s consulting business teaches professionals and small business owners how to leverage the power of LinkedIn to generate contacts and leads. He also shares his entrepreneurial story, transitioning from a successful sales career to becoming his own boss.
How to hire remarkable employees for your small business – Part 1. The process, tips, techniques and best practices for effective hiring. This episode focuses on creating the job description, job postings, and the screening and interview process. On the show notes page (www.TheHowOfBusiness.com) download an example Job Description and Job Posting.
Customer Service & Direct Response Marketing Expert, Author, and Small Business Owner - Vance Morris is our guest. He spent 10 years a Disney World developing his customer service expertise, and he currently owns a carpet cleaning business and a consulting business.
