The Fitness Business Podcast

Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercise and Sports Science at the University of Florida, Shawn Stewart began his career in the fitness industry in 1994 at Gainesville Health & Fitness in Gainesville, FL. He quickly discovered his passion for values based leadership and the power of company culture.

Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast. She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.

Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry. Sunil started the company to help Small to medium businesses compete with large companies by giving them a powerful, yet affordable program. He now works with companies of all sizes, primarily in the fitness industry. Prior to founding Perkville, he held product management positions at Yahoo! and LinkedIn.

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.  Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

Emmett Williams is the President of Myzone.  Prior to Myzone, Emmett built and owned a chain gyms  as well as having owned and grown the international sales & marketing company CFM International. In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf of Myzone.

Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. 

Brook Dixon  lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world. Brook is a Churchill Fellow, previous president of the Australian Smart Communities Association and previous Director of Smart City and Smart Regulation for ACT Government. 

Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books. Mark ‘s new book Marketing Rebellion: The Most Human Company Wins has already hit number one in both the Marketing and Advertising categories of Amazon.

Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre.

Dori Nugent the Membership Director at Club La Maison Health and Fitness Club Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs. Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences

Robert Barnes is the Country Manager - Asia Pacific for Higher Logic.  He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.

The issue of privacy around the use of data has become increasingly prevalent over the past 12 months.  We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use of biometrics.  For these reasons and more, it’s essential that club operators have a good understanding of the privacy guidelines that affect the collection and use of customer data and information

How marketers can make the most from Data Driven Marketing Common mistakes businesses make when using data for marketing The most important steps to set up your marketing to make the most of data and technology

Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. In this episode: Why people fear facing rejection, 7 disruptive emotions which impede our ability to get past No and ways to become Rejection proof.

Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide. Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.