Wait What Really OK with Loren Weisman show

Wait What Really OK with Loren Weisman

Summary: The brand messaging podcast; Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)

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 Validation and vetting validity for those you want to hire. | File Type: audio/mpeg | Duration: 1230

So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK Episode 113 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for. In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims. This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken advantage of. In this episode validation and vetting validity for those you want to hire, Loren Weisman digs into a series of touch points to consider and look for when it comes to deciding who to hire and who to avoid. In the careful vetting and looking out for the warning signs, the chances of making the better choice go up and the chances of paying one of the not so honest hype artists goes down. Take the time to vet and look carefully into those that you want help with in caring for your business. Episode 113 of the Wait What Really OK Podcast is called Validation and vetting validity for those you want to hireThis Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.*************************************************Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.*************************************************Fish Stewarding Group Messaging and Optics (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LW and FSG LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info:

 Music Business ghost drumming. Being a ghost in the machine. | File Type: audio/mpeg | Duration: 1436

Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK Episode 112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist. It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that. There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one showing up to do the work and while the producer, engineer and label people are happy to see you, there was some pretty raw feelings coming from the band. In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut. It was a challenge and yet at the same time, some of the best times of my career. In this podcast, I dig into the concepts of music business ghost drumming, but also how many musicians served as a ghost in the machine. I also try to dispel some of the negative connotations and how in some ways, the ghost session players can relate well to messaging and the optics of today. Episode 112 of the Wait What Really OK Podcast is called Music Business ghost drumming. Being a ghost in the machine.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.*************************************************Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.*************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden,...

 Authoring an authentic book to spotlight your knowledge | File Type: audio/mpeg | Duration: 1953

It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK Episode 111 hosted by Brand Messaging Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast. This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you. Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.” "Not everyone has a book in them." This stands true for some that have put out books that were disguised and hyped as professional, helpful, authentic and authoritative, but they were far from it. So many books on the market in recent days are often times created to spotlight someones services and abilities. Some of the issues that arise though is that they use other peoples quotes, other peoples formats and other peoples messaging twisted enough to not get in trouble and present a false sense of authority. If you are looking to write a book today and in the climate of these dime store, snake oil style books that come out with very large spacing, very large fonts and a bulk of the content coming from someone else, it is a good idea to consider how you structure, outline and mobilize your book, the content, and the brand messaging for it. When you take that extra time and effort to mobilize the methodology, messaging, management and motion of your book, you offer a voice and a tone that can stand out in a sea of oversaturated hype. Take those extra steps to brand your book from your authority over trying to write a book to be seen as an authority. "It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and It is not as easy to write an authentic and authoritative book" says Weisman Episode 111 of the Wait What Really OK Podcast is called Authoring an authentic book to spotlight your knowledge.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention,...

 Stewarding strategic solutions in opinionated conversations | File Type: audio/mpeg | Duration: 1525

Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking. Stewarding strategic solutions in opinionated conversations is the title of The Brand Messaging Podcast Wait What Really OK Episode 110 hosted by Brand Messaging Strategist Loren Weisman. Are you ready to hear another side as much as you want your side to be heard? Can you steward a conversation strategically and effectively to get your point, your views, your opinions and the facts you can prove across to another? At the same time, are you ready to listen. From business to protests to relationships and beyond, many are screaming what they want, what they need and what they require, yet in not allowing for conversations to be shared with two way communication. Then in adding the attacks, the insults, and the one sided elements, it is not surprising that many of these conversations are not creating the change. If we can move to listening as much as we speak and taking into consideration that it might not be the most effective approach to insult and belittle the same people you are asking for help from, conversations can be that much more impactful. "As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change."Episode 110 of the Wait What Really OK Podcast is called Stewarding strategic solutions in opinionated conversations.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.*************************************************Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.*************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LW and FSG LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: http://brandmessagingpodcast.com/Videos:

 Online Reputation Management for your Brand Messaging Optics. | File Type: audio/mpeg | Duration: 1332

Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?Online Reputation Management for your Brand Messaging Optics is the title of The Brand Messaging Podcast Wait What Really OK Episode 109 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding content and when commenting online. We are long gone from the days of a private SOS Message in a bottle like The Police Song lyrics. "I'll send an SOS to the world, I hope that someone gets my message in a bottle." These days, our messages and our messaging is far from private and even when we think we are putting something out in the moment, it could be seen by thousands, years later as well as become heavily scrutinized. In this episode, Loren also discusses a brief checklist of ideas to maintain the past, the present and the future of your message and your messaging online. We are living in a time when both incorrect perceptions of your messaging online can turn into major issues for your business and reputation. "We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year." Episode 109 of the Wait What Really OK Podcast is called Online Reputation Management for your Brand Messaging Optics.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass...

 Experiencing premature communication needs with your vision. | File Type: audio/mpeg | Duration: 1185

Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems. Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK Episode 108 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into the concept around the lack of patience and how not biting your tongue can really end up stinging your business. There is a great deal of excitement in the creative process. On top of that, it can be very challenging not to share it with the world. With social media, that can make it even harder. Still, at the same time, that can cause a great deal of hardships if you are sharing too soon and sharing too much. So like those funny ads on TV or at least in that format... are you experiencing premature communication needs with your vision? Are you sharing too much, with too many and too soon? And, if you are, whether in person or online, do you realize that there may be a number of people tuning in that might want to take that business, venture or concept to the finish line with out you. Consider putting a solid foundation down before you start to share the lowdown on your ideas. The more you have organized, aligned and protected, the less people can take from you. As exciting as it is to share about what you are up to, make sure that what you share can not be used against you or with out you. Episode 108 of the Wait What Really OK Podcast is called Experiencing premature communication needs with your vision.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song

 Subjective and objective clarification for brand messaging. | File Type: audio/mpeg | Duration: 613

Subjective and objective clarification for brand messaging is the title of The Brand Messaging Podcast Wait What Really OK Episode 107 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery. In this brief episode, Loren takes a 30 thousand foot look at the clarification issues surrounding the subjective and objective. As well as how intention vs perception can be an issue in the foundation of your authority and authenticity. Some can use a reset or a review by going through this check list of intel to help your messaging. - Understanding the over saturation of messaging today. - Realizing that our intentions are often times not the same as the perceptions others have of us. - The truth of authenticity and authority is coming to a greater light in the public eye these days.- People have been fooled, used, taken advantage of. They are starting to be able to figure out the fakes. - Shifting from the hype PR to the whole of our experience and knowledge is a great inviting factor. - Realizing those positions, followings, best seller claims and other titles can be bought. - Recognizing the clear difference of the subjective and the objective. - How that can help you to create better headlines and invitations to conversations and conversions - Marketing your knowledge, authenticity and authority over the sell and the pressure- Respecting your three audience simultaneously by honoring each audience. - Treating people as people not numbers. Asking for engagement not likes. - This is to your advantage and is not something that can be done by everyone. - and Applying social to be social, applying wisdom to help as a whole and applying humility… Allows for your voice, your knowledge and your messaging to have greater impact and be remembered. Episode 107 of the Wait What Really OK Podcast is called Subjective and objective clarification for brand messaging. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures:

 Brand Messaging Strategy Questions for Brand Discovery. | File Type: audio/mpeg | Duration: 1387

Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing. Brand Messaging Strategy Questions for Brand Discovery is the title of The Brand Messaging Podcast Wait What Really OK Episode 106 hosted by Brand Messaging Strategist Loren Weisman. The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients. In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit. These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business. Here are the questions. Who are you trying to reach?What do you believe makes you stand out? How is your product or service helping as a whole and broadly?When did you start?When were you first financed?When are you looking to go full time?How much have you spent on branding, marketing and advertising to date?Where do you plan to service or sell your product? Five competitors and Why are they competitors? What influenced you to create the product?Who influenced you inside or outside of the business field?When did the initial ideas come into play?Where were you and what were you doing before it all started? How has creating this vision, product or service changed you?Why do you need to see this through?Who can make the decisions for the brand, the budget, the development and the forward motion?What are the present expectations of investors, lenders or banks?Are you legally complaint?Are you copyrighted, trademarked or patented?Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?Who would fit the profile to steal or copy your idea?Are there any factors that could destroy the business that others are unaware of?Are standing NDA’s, Confidentiality and Liability Documents in place?Is your content uniform?Is your logo uniform?Are your colors uniform?Is there any negative press or media issues on the business or any members of the team out there?If we do a deep dive, what would we find that you know of both most wouldnt suspect?How would you explain what you do or sell to a 4 year old?How would you explain what you do or sell to an 18 year old?How would you explain it in front of people that do this that have shared the same 10 before you?Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work. Episode 106 of the Wait What Really OK Podcast is called Brand Messaging Strategy Questions for Brand Discovery. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and...

 Brand Messaging Podcast Trailer for Wait What Really OK | File Type: audio/mpeg | Duration: 116

Brand Messaging Podcast Trailer for Wait What Really OK. An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK. The Brand Messaging Podcast Trailer for Wait What Really OK is the title of The ever so brief Episode (only two minutes) 105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman. This episode is really a mini introduction to the show if you have not heard it before. Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you. Information about the show in the signature and here is a little bit about me, the host. Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients. Loren is also the brand messaging strategist for The Fish Stewarding Group. https://twitter.com/lorenweisman/https://linkedin.com/in/lorenweisman/https://youtube.com/lorenweisman/https://instagram.com/lorenweisman/https://facebook.com/lorenweisman/https://amazon.com/author/lorenweisman/Episode 105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL:

 Coronavirus Character Traits. Some can see your true colors. | File Type: audio/mpeg | Duration: 1262

Have you noticed some people change, some people stay the exact same and some people just flat out amaze you. Coronavirus Character Traits. Some can see your true colors is the title of The Brand Messaging Podcast Wait What Really OK Episode 104 hosted by Brand Messaging Strategist Loren Weisman.The Coronavirus character traits that have shown through in the past month and some is the focus on this episode. The Brand Messaging Podcast Wait What Really OK Episode 104 is hosted by brand messaging strategist Loren Weisman. In the wake of the Coronavirus, the quarantine and stay at home orders as well as the loss of income and income, many have shown a different side to themselves. It is not all negative though. Some have shown some pretty spectacular true colors in their humility, integrity and love for others. Still on the opposite end of the spectrum, we have seen some of the ones that claim to be the kindest, the most loving, caring and giving, become the exact polar opposite. In this experience, it allows us to have a deeper look at the red flags that might have been there before with certain individuals as well as the positive flags that showcased the signs of individuals with honor that act, work and talk in the mode of love even when there is a toil level of fear all around. It is a good idea in this time to look at the themes, the patterns and the changes in those both close and only in business as well. And to learn this before getting to heavy involved with a partnership or a venture can save you worlds of trouble down the line. Take note of those that changed their tune, just as you note those that stayed the course as well as those that stepped up too. It is a great test to learn about those true colors and how people operate in different circumstances. Which in turn, can make this whole experience while, painful, heartbreaking and challenging for so many, also an intense and wonderful learning experience at the same time. Episode 104 of the Wait What Really OK Podcast is called Coronavirus Character Traits. Some can see your true colors. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author...

 Orange County School Board Candidate Dayna Gaut shares | File Type: audio/mpeg | Duration: 1962

Orange County School Board Candidate Dayna Gaut shares her views on education is the title of The Wait What Really OK Brand Messaging Podcast, Episode 103 hosted by Brand Messaging Strategist Loren Weisman.Educational Steward and Liaison Dayna Gaut shares her views on education, ending the school year now and the removal of state testing for students.Dayna Gaut brings a connecting and engaging take to education and education in this stay at home time. A candidate for the Orange County School Board District 4 in Florida, Dayna shares an array of information that is wonderful for her district but also for other schools around the country. Her views are anchored in the children of course, but she also is looking at the bigger picture from the parents to the teachers to the administration. She is a proponent of ending the school year now. She believes that the state testing for students is doing more harm than good and she wants to see better relationships and a greater understanding between parents and teachers. A Doctoral Candidate with a focus on Educational Leadership, Dayna Gaut believes that communication and understanding between the parents, teachers and the administration can create the catalyst that is needed for the change that can create the greatest impact in the long run. And it is not about parents doing more. Some are fine where they are. It is about understanding what parents can and can not do, just as what teachers can and can not do as well. A balance in understanding can create the shifts to reduce stress, increase learning and bring out the best in everyone. Even in the quarantine, she shares an empathetic view with parents and wants them to know they are doing just fine. Dayna states "even though so many are feeling overwhelmed, parents are doing a good enough job with schooling right now. They are more than enough! Most parents are unaware that it is not distance learning. This is emergency schooling which is an entirely different animal that we've never seen before." More on Dayna Gaut at https://daynagaut.com/ Not sure which school board district you are in? Here is a link to the County School Board District Maps for Orange County Florida: https://www.ocfelections.com/county-school-board-district-mapsEpisode 103 of the Brand Messaging Podcast Wait What Really OK is titled Orange County School Board Candidate Dayna Gaut shares.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL:

 Confidence Therapist Kimmy Seltzer and Social Intelligence | File Type: audio/mpeg | Duration: 1466

She is implementing targeted style, emotional and social intelligence to your life. Confidence Therapist Kimmy Seltzer and Social Intelligence is the title of The Wait What Really OK Brand Messaging Podcast, Episode 102 hosted by Brand Messaging Strategist Loren Weisman.Confidence Therapist and Authentic Dating Strategist explains how implementing targeted style, emotional and social intelligence to your life can not only help you find love, but also create better professional relationships too. Loren Weisman talks with Kimmy Seltzer about the parallels of dating to professional networking and communicating your messaging internally and externally when it comes to your business. Kimmy clearly breaks away from the stereotypical dating coach or the self professed dating experts that often share regurgitated motivational and inspiration messages that do not create the result many are looking for. Kimmy develops an understanding of the style, emotional and social intelligence of an individual through a personalized and a strategic focus. From there, she coaches and educates each client in the specific areas that need to be adjusted, removed or enhanced. Kimmy is also the host of The Charisma Quotient Podcast hosted by Confidence Therapist and Authentic Dating Strategist Kimmy Seltzer. Her podcast focuses on Building Confidence, Making Connections and Finding Love from the outside in. Kimmy’s tagline is implementing targeted style, emotional and social intelligence to your life. And while, her focus is dialed in to the dating community, her message is important for those that are organizing and presenting their brands and their messaging to others. In this episode Loren and Kimmy discuss a wide array topics ranging from learning self love to the issues of confidence in both business and dating as well as an array of topics that surprisingly cross from dating to business often. And if you are looking for help in the area of dating, a wealth of information and options are available for you at https://kimmyseltzer.com/ and if you would like to hear more of Kimmy, consider her podcast, The Charisma Quotient Podcast with Kimmy Seltzer available at https://podcasts.apple.com/us/podcast/id1269595477 And through an array of many other podcast distribution channels. Episode 102 of the Wait What Really OK Podcast is called Confidence Therapist Kimmy Seltzer and Social Intelligence. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL:

 The numbers mindset that might be hurting your podcast | File Type: audio/mpeg | Duration: 1360

The numbers mindset that might be hurting your podcast is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 101 hosted by Brand Messaging Strategist Loren Weisman.Are you focusing on numbers that only help the ego and end up hurting your authority and your show?The perception and this view that numbers are the answer is showing it self to hurt the authentic numbers dramatically with true audience engagement these days. This focus that has been fed from the marketing gurus and ad hype types is starting to annoy those fans that want to engage, but at the same time want to feel engaged. When podcasters and content creators push this forced and overly dominating messaging of like, share, follow, review, buy and follow, it can feel disrespectful to those that already have. Mixing this with a focus of asking for more numbers of listens, can completely turn off an audience. Take in to consideration that your it is not your audiences job to market you and that as you pressure in shows, in content and keep a focus on wanting more than that audience, you may end up turning more of that audience away. A more humble approach with a focus on the content, on the distribution of the content and the way your content or podcast invites people to it will help at this time to differentiate yourself as well as well in to the future. Episode 101 of the Wait What Really OK Podcast is called The numbers mindset that might be hurting your podcast. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass...

 Quarantine brand messaging updates and concepts to consider | File Type: audio/mpeg | Duration: 1793

Quarantine brand messaging updates and concepts to consider is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 100 hosted by Brand Messaging Strategist Loren Weisman.With the time you have on your hands at home, could it be time to handle some of the messaging and optics issues that may need addressing?In this quarantine and time of many being told or forced to stay home, it does open up opportunities to dial in to issues and fix things that have been brushed off or put aside. The idea of quarantine brand messaging and updates has nothing to do with exploiting the virus. It has everything to do with taking the time and effectively digging into a discovery, audit or revamp of the brand messaging that may be an issue. All too often, many businesses throw money at marketing to try to get the message out more, instead of taking a look at the messaging and figuring out why it is not penetrating. In the quarantine brand messaging updates and concepts episode, Loren Weisman digs into the perceptions of how a message might be heard and some actionable steps to take during this quarantine to edit and update that message for the best results and impact. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.Episode 100 of the Wait What Really OK Podcast is called Quarantine brand messaging updates and concepts to consider. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music...

 Cognitive bias marketing harms your business and message | File Type: audio/mpeg | Duration: 1713

Cognitive bias marketing harms your business and message is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 99 hosted by Brand Messaging Strategist Loren Weisman. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of the snake oil sales types mixed with those that may have their hearts in the right place but not have their information up to date can cause disaster.In the episode, Cognitive bias marketing harms your business and message, Brand Messaging Strategist and host, Loren Weisman goes in to the meaning of cognitive bias and how harmful it can be to a business and a brand. Loren also discusses the touch points of how a brand discovery can help a business understand that perception can be very different from intention. From looking at who you want to work through a wider set of eyes to see if what they share has the authority, validity and integrity, to looking at how the message you share could be received differently than how you intend, the result allows for better decisions and better paths. Episode 99 of the Wait What Really OK Podcast is called Cognitive bias marketing harms your business and message. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards...

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