Wait What Really OK with Loren Weisman show

Wait What Really OK with Loren Weisman

Summary: The brand messaging podcast; Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)

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 Experiencing premature communication needs with your vision. | File Type: audio/mpeg | Duration: 1185

Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems. Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK Episode 108 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into the concept around the lack of patience and how not biting your tongue can really end up stinging your business. There is a great deal of excitement in the creative process. On top of that, it can be very challenging not to share it with the world. With social media, that can make it even harder. Still, at the same time, that can cause a great deal of hardships if you are sharing too soon and sharing too much. So like those funny ads on TV or at least in that format... are you experiencing premature communication needs with your vision? Are you sharing too much, with too many and too soon? And, if you are, whether in person or online, do you realize that there may be a number of people tuning in that might want to take that business, venture or concept to the finish line with out you. Consider putting a solid foundation down before you start to share the lowdown on your ideas. The more you have organized, aligned and protected, the less people can take from you. As exciting as it is to share about what you are up to, make sure that what you share can not be used against you or with out you. Episode 108 of the Wait What Really OK Podcast is called Experiencing premature communication needs with your vision.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song

 Subjective and objective clarification for brand messaging. | File Type: audio/mpeg | Duration: 613

Subjective and objective clarification for brand messaging is the title of The Brand Messaging Podcast Wait What Really OK Episode 107 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery. In this brief episode, Loren takes a 30 thousand foot look at the clarification issues surrounding the subjective and objective. As well as how intention vs perception can be an issue in the foundation of your authority and authenticity. Some can use a reset or a review by going through this check list of intel to help your messaging. - Understanding the over saturation of messaging today. - Realizing that our intentions are often times not the same as the perceptions others have of us. - The truth of authenticity and authority is coming to a greater light in the public eye these days.- People have been fooled, used, taken advantage of. They are starting to be able to figure out the fakes. - Shifting from the hype PR to the whole of our experience and knowledge is a great inviting factor. - Realizing those positions, followings, best seller claims and other titles can be bought. - Recognizing the clear difference of the subjective and the objective. - How that can help you to create better headlines and invitations to conversations and conversions - Marketing your knowledge, authenticity and authority over the sell and the pressure- Respecting your three audience simultaneously by honoring each audience. - Treating people as people not numbers. Asking for engagement not likes. - This is to your advantage and is not something that can be done by everyone. - and Applying social to be social, applying wisdom to help as a whole and applying humility… Allows for your voice, your knowledge and your messaging to have greater impact and be remembered. Episode 107 of the Wait What Really OK Podcast is called Subjective and objective clarification for brand messaging. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures:

 Brand Messaging Strategy Questions for Brand Discovery. | File Type: audio/mpeg | Duration: 1387

Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing. Brand Messaging Strategy Questions for Brand Discovery is the title of The Brand Messaging Podcast Wait What Really OK Episode 106 hosted by Brand Messaging Strategist Loren Weisman. The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients. In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit. These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business. Here are the questions. Who are you trying to reach?What do you believe makes you stand out? How is your product or service helping as a whole and broadly?When did you start?When were you first financed?When are you looking to go full time?How much have you spent on branding, marketing and advertising to date?Where do you plan to service or sell your product? Five competitors and Why are they competitors? What influenced you to create the product?Who influenced you inside or outside of the business field?When did the initial ideas come into play?Where were you and what were you doing before it all started? How has creating this vision, product or service changed you?Why do you need to see this through?Who can make the decisions for the brand, the budget, the development and the forward motion?What are the present expectations of investors, lenders or banks?Are you legally complaint?Are you copyrighted, trademarked or patented?Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?Who would fit the profile to steal or copy your idea?Are there any factors that could destroy the business that others are unaware of?Are standing NDA’s, Confidentiality and Liability Documents in place?Is your content uniform?Is your logo uniform?Are your colors uniform?Is there any negative press or media issues on the business or any members of the team out there?If we do a deep dive, what would we find that you know of both most wouldnt suspect?How would you explain what you do or sell to a 4 year old?How would you explain what you do or sell to an 18 year old?How would you explain it in front of people that do this that have shared the same 10 before you?Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work. Episode 106 of the Wait What Really OK Podcast is called Brand Messaging Strategy Questions for Brand Discovery. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and...

 Brand Messaging Podcast Trailer for Wait What Really OK | File Type: audio/mpeg | Duration: 116

Brand Messaging Podcast Trailer for Wait What Really OK. An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK. The Brand Messaging Podcast Trailer for Wait What Really OK is the title of The ever so brief Episode (only two minutes) 105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman. This episode is really a mini introduction to the show if you have not heard it before. Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you. Information about the show in the signature and here is a little bit about me, the host. Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients. Loren is also the brand messaging strategist for The Fish Stewarding Group. https://twitter.com/lorenweisman/https://linkedin.com/in/lorenweisman/https://youtube.com/lorenweisman/https://instagram.com/lorenweisman/https://facebook.com/lorenweisman/https://amazon.com/author/lorenweisman/Episode 105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL:

 Coronavirus Character Traits. Some can see your true colors. | File Type: audio/mpeg | Duration: 1262

Have you noticed some people change, some people stay the exact same and some people just flat out amaze you. Coronavirus Character Traits. Some can see your true colors is the title of The Brand Messaging Podcast Wait What Really OK Episode 104 hosted by Brand Messaging Strategist Loren Weisman.The Coronavirus character traits that have shown through in the past month and some is the focus on this episode. The Brand Messaging Podcast Wait What Really OK Episode 104 is hosted by brand messaging strategist Loren Weisman. In the wake of the Coronavirus, the quarantine and stay at home orders as well as the loss of income and income, many have shown a different side to themselves. It is not all negative though. Some have shown some pretty spectacular true colors in their humility, integrity and love for others. Still on the opposite end of the spectrum, we have seen some of the ones that claim to be the kindest, the most loving, caring and giving, become the exact polar opposite. In this experience, it allows us to have a deeper look at the red flags that might have been there before with certain individuals as well as the positive flags that showcased the signs of individuals with honor that act, work and talk in the mode of love even when there is a toil level of fear all around. It is a good idea in this time to look at the themes, the patterns and the changes in those both close and only in business as well. And to learn this before getting to heavy involved with a partnership or a venture can save you worlds of trouble down the line. Take note of those that changed their tune, just as you note those that stayed the course as well as those that stepped up too. It is a great test to learn about those true colors and how people operate in different circumstances. Which in turn, can make this whole experience while, painful, heartbreaking and challenging for so many, also an intense and wonderful learning experience at the same time. Episode 104 of the Wait What Really OK Podcast is called Coronavirus Character Traits. Some can see your true colors. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************Brand Messaging Podcast LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author...

 Orange County School Board Candidate Dayna Gaut shares | File Type: audio/mpeg | Duration: 1962

Orange County School Board Candidate Dayna Gaut shares her views on education is the title of The Wait What Really OK Brand Messaging Podcast, Episode 103 hosted by Brand Messaging Strategist Loren Weisman.Educational Steward and Liaison Dayna Gaut shares her views on education, ending the school year now and the removal of state testing for students.Dayna Gaut brings a connecting and engaging take to education and education in this stay at home time. A candidate for the Orange County School Board District 4 in Florida, Dayna shares an array of information that is wonderful for her district but also for other schools around the country. Her views are anchored in the children of course, but she also is looking at the bigger picture from the parents to the teachers to the administration. She is a proponent of ending the school year now. She believes that the state testing for students is doing more harm than good and she wants to see better relationships and a greater understanding between parents and teachers. A Doctoral Candidate with a focus on Educational Leadership, Dayna Gaut believes that communication and understanding between the parents, teachers and the administration can create the catalyst that is needed for the change that can create the greatest impact in the long run. And it is not about parents doing more. Some are fine where they are. It is about understanding what parents can and can not do, just as what teachers can and can not do as well. A balance in understanding can create the shifts to reduce stress, increase learning and bring out the best in everyone. Even in the quarantine, she shares an empathetic view with parents and wants them to know they are doing just fine. Dayna states "even though so many are feeling overwhelmed, parents are doing a good enough job with schooling right now. They are more than enough! Most parents are unaware that it is not distance learning. This is emergency schooling which is an entirely different animal that we've never seen before." More on Dayna Gaut at https://daynagaut.com/ Not sure which school board district you are in? Here is a link to the County School Board District Maps for Orange County Florida: https://www.ocfelections.com/county-school-board-district-mapsEpisode 103 of the Brand Messaging Podcast Wait What Really OK is titled Orange County School Board Candidate Dayna Gaut shares.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL:

 Confidence Therapist Kimmy Seltzer and Social Intelligence | File Type: audio/mpeg | Duration: 1466

She is implementing targeted style, emotional and social intelligence to your life. Confidence Therapist Kimmy Seltzer and Social Intelligence is the title of The Wait What Really OK Brand Messaging Podcast, Episode 102 hosted by Brand Messaging Strategist Loren Weisman.Confidence Therapist and Authentic Dating Strategist explains how implementing targeted style, emotional and social intelligence to your life can not only help you find love, but also create better professional relationships too. Loren Weisman talks with Kimmy Seltzer about the parallels of dating to professional networking and communicating your messaging internally and externally when it comes to your business. Kimmy clearly breaks away from the stereotypical dating coach or the self professed dating experts that often share regurgitated motivational and inspiration messages that do not create the result many are looking for. Kimmy develops an understanding of the style, emotional and social intelligence of an individual through a personalized and a strategic focus. From there, she coaches and educates each client in the specific areas that need to be adjusted, removed or enhanced. Kimmy is also the host of The Charisma Quotient Podcast hosted by Confidence Therapist and Authentic Dating Strategist Kimmy Seltzer. Her podcast focuses on Building Confidence, Making Connections and Finding Love from the outside in. Kimmy’s tagline is implementing targeted style, emotional and social intelligence to your life. And while, her focus is dialed in to the dating community, her message is important for those that are organizing and presenting their brands and their messaging to others. In this episode Loren and Kimmy discuss a wide array topics ranging from learning self love to the issues of confidence in both business and dating as well as an array of topics that surprisingly cross from dating to business often. And if you are looking for help in the area of dating, a wealth of information and options are available for you at https://kimmyseltzer.com/ and if you would like to hear more of Kimmy, consider her podcast, The Charisma Quotient Podcast with Kimmy Seltzer available at https://podcasts.apple.com/us/podcast/id1269595477 And through an array of many other podcast distribution channels. Episode 102 of the Wait What Really OK Podcast is called Confidence Therapist Kimmy Seltzer and Social Intelligence. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL:

 The numbers mindset that might be hurting your podcast | File Type: audio/mpeg | Duration: 1360

The numbers mindset that might be hurting your podcast is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 101 hosted by Brand Messaging Strategist Loren Weisman.Are you focusing on numbers that only help the ego and end up hurting your authority and your show?The perception and this view that numbers are the answer is showing it self to hurt the authentic numbers dramatically with true audience engagement these days. This focus that has been fed from the marketing gurus and ad hype types is starting to annoy those fans that want to engage, but at the same time want to feel engaged. When podcasters and content creators push this forced and overly dominating messaging of like, share, follow, review, buy and follow, it can feel disrespectful to those that already have. Mixing this with a focus of asking for more numbers of listens, can completely turn off an audience. Take in to consideration that your it is not your audiences job to market you and that as you pressure in shows, in content and keep a focus on wanting more than that audience, you may end up turning more of that audience away. A more humble approach with a focus on the content, on the distribution of the content and the way your content or podcast invites people to it will help at this time to differentiate yourself as well as well in to the future. Episode 101 of the Wait What Really OK Podcast is called The numbers mindset that might be hurting your podcast. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass...

 Quarantine brand messaging updates and concepts to consider | File Type: audio/mpeg | Duration: 1793

Quarantine brand messaging updates and concepts to consider is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 100 hosted by Brand Messaging Strategist Loren Weisman.With the time you have on your hands at home, could it be time to handle some of the messaging and optics issues that may need addressing?In this quarantine and time of many being told or forced to stay home, it does open up opportunities to dial in to issues and fix things that have been brushed off or put aside. The idea of quarantine brand messaging and updates has nothing to do with exploiting the virus. It has everything to do with taking the time and effectively digging into a discovery, audit or revamp of the brand messaging that may be an issue. All too often, many businesses throw money at marketing to try to get the message out more, instead of taking a look at the messaging and figuring out why it is not penetrating. In the quarantine brand messaging updates and concepts episode, Loren Weisman digs into the perceptions of how a message might be heard and some actionable steps to take during this quarantine to edit and update that message for the best results and impact. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.Episode 100 of the Wait What Really OK Podcast is called Quarantine brand messaging updates and concepts to consider. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music...

 Cognitive bias marketing harms your business and message | File Type: audio/mpeg | Duration: 1713

Cognitive bias marketing harms your business and message is the title ofThe Brand Messaging Podcast Wait What Really OK Episode 99 hosted by Brand Messaging Strategist Loren Weisman. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of the snake oil sales types mixed with those that may have their hearts in the right place but not have their information up to date can cause disaster.In the episode, Cognitive bias marketing harms your business and message, Brand Messaging Strategist and host, Loren Weisman goes in to the meaning of cognitive bias and how harmful it can be to a business and a brand. Loren also discusses the touch points of how a brand discovery can help a business understand that perception can be very different from intention. From looking at who you want to work through a wider set of eyes to see if what they share has the authority, validity and integrity, to looking at how the message you share could be received differently than how you intend, the result allows for better decisions and better paths. Episode 99 of the Wait What Really OK Podcast is called Cognitive bias marketing harms your business and message. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards...

 Jim Morey and his Infused Intelligence Alliance | File Type: audio/mpeg | Duration: 1466

Jim Morey and his infused intelligence alliance is the title of Wait What Really OK Podcast Episode 98 hosted by Brand Messaging Strategist Loren Weisman. The Brand Messaging Podcast Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today. Jim Morey brings a strategic, honorable and authentic voice to the world of CBD. Taking the love he has for CBD and THC, then mixing it with the meticulous research, the vetting, due diligence and careful review, the delivery of his information is sound, true to heart and factual. In a market that is driven on hearsay, hype and excitement, Jim Morey shares in the excitement, but focuses heavily on the facts to ensure people have the right information and the right resources to choose for themselves. I would not call Jim an advocate for CBD but more as a mediator. Jim is the Meticulous Mediator and sounding board for CBD that is not selling a CBD product, but more so, sharing, informing and empowering with the information behind CBD. One basic example that makes Jim stand out is that he knows CBD is not for everyone. And a second differentiating example of his methodical approach is that a he make no umbrella claims about CBD whatsoever. More coming about Jim, his speaking engagements, how to connect with Jim as well was more about the vetted truths around a world that has been amplified on myths through DBC Infused. Jim Morey’s DBC Infused is made up of delicious and nutritious CBD intelligence that has been vetted and proven. Episode 98 of the Wait What Really OK Podcast Jim Morey and his infused intelligence alliance is the title. This show is available This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass...

 Cannabis business protection through branding and compliance | File Type: audio/mpeg | Duration: 1918

Cannabis business protection through branding and compliance is the title of the Brand Messaging Podcast Wait What Really OK. Episode 97 is hosted by Brand Messaging Strategist Loren Weisman.By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down. As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign. When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.We achieve this by looking at each service, brand, and product to see if it is Tried, Tested and True with the four major components. 1. Brand Correction or Creation and Security2. Business Structure and Systems3. Financial Compliance and Tracking4. Legal Protection and Organization I will be talking more on this at the USA CBD Expo in Miami, Florida on August 2nd, 3rd, and 4th. More at https://usacbdexpo.comEpisode 97 of the brand strategy podcast Wait What Really OK is called Cannabis Business protection through branding and compliance. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman**********************************************...

 Certified business coaches and Alex Cora of the Red Sox | File Type: audio/mpeg | Duration: 1044

Certified business coaches and Alex Cora of the Red Sox. The Brand Messaging Podcast Wait What Really OK Episode 96 is hosted by Brand Messaging Strategist Loren Weisman. (who is a big Red Sox fan) This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series. While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step. Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not. Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from. Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Certified business coaches and Alex Cora of the Red Sox

 Brand Messaging Strategist and branding designer job differences. | File Type: audio/mpeg | Duration: 1289

Brand Messaging Strategist and branding designer job differences. The Brand Messaging Podcast Wait What Really OK Episode 95 is hosted by brand messaging strategist Loren Weisman. Loren talks about branding from the designer to the strategist to the ambassadors. There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand messaging strategist that focuses on the brand messaging strategy, and while I have a lot of ideas on logos and looks, I cant design to save my life. I do bring aspects to the table for the designs, but I do not design myself. I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand. Then, go even deeper. How do you build a brand? What pieces have to come together? In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode. Episode 95 of the brand strategy podcast Wait What Really OK is called Brand messaging strategist and branding designer job differences. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Brand Messaging Strategist and branding designer job differences.

 A view of wealth with Wealth Strategist and Advisor Judy Hulsey. | File Type: audio/mpeg | Duration: 1293

A view of wealth with Wealth Strategist and Advisor Judy Hulsey. The Brand Messaging Podcast Wait What Really OK Episode 94 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about wealth management for today and not just retirement with Judy Hulsey.I talk with Judy Hulsey about her book coming out next year called a view of wealth. Undoing oversaturated assumptions and placing them with personalized journeys of success. She covers the four key elements of her book and best practices with wealth management which include: Discovering and Uncovering Revealing and RevelationOrganizing and Architecture Executing and enduranceJudy maintains that it is as important to live your life and plan for the life you want to live as you prepare for retirement and legacy as well. Too many focus only on the end or preparing for retirement. There is more to life and there is more you can do for your life than just plan for the end of it. Live the best life by planning with the best decisions to make the most out of your life and your dreams. Episode 94 of the brand messaging podcast Wait What Really OK is called A view of wealth with Wealth Strategist and Advisor Judy Hulsey. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************A view of wealth with Wealth Strategist and Advisor Judy Hulsey

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