Wait What Really OK with Loren Weisman

This book is not a best seller and it does not want to be one.The Brand Messaging Podcast Wait What Really OK Episode 83 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about his new book titled this book is not a best seller and it does not want to be one. For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message. When looking to build authority and trust, why market with lies. From people claiming to have best sellers to pushing sales hype instead of sharing the content of what is in their book and what it is about, many take a negative road that leads nowhere. By staying true, humble, moral and honest, your authenticity can ignite your authority and get your message further each day. Episode 83 of the Brand Messaging Podcast Wait What Really OK is titled This book is not a best seller and it does not want to be one.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************This book is not a best seller and it does not want to be one.

How do you brand a magazine to work both online and in print?The Brand Messaging Podcast Wait What Really OK Episode 82 is hosted by Brand messaging strategist Loren Weisman. Loren shares his views on print media and how to maintain momentum and profit with online and physical applications of a magazine. The biggest mistake that is made in print media today is the sharing of media everywhere at the same time. But it is key and crucial to not copy all media. If it is all available online, then why should anyone buy the print and at the same time, if it is only in print, how will people find out about it online. There is a happy medium that can cross promote as content cross pollinates and supports each element in different places. This array format allows for a better chance of exposure, connection and conversion to subscribers and profit. Episode 82 is titled How do you brand a magazine to work both online and in print?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How do you brand a magazine to work both online and in print?

Keeping track of content. Recycling and reusing for results.The Brand Messaging Podcast Wait What Really OK Episode 81 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the concepts of tracing and indexing your content for the present and the future. Creating and posting content to align with your brand as it compounds your message is great, but when you are tracking and indexing your content, you can stay on top of the trends and hot spots to be able to repurpose, recycle and reuse content easily and more efficiently. Do you remember what you posted six months ago for your blog? By keeping an organized list of titles, links and graphics readily available for review, hot topics that you might have covered when they were not so hot can easily be found, accessed and reused again. This week, the podcast video supplement digs in further by answering the question, why do I need graphic covers for my videos. Episode 81 is titled Keeping track of content. Recycling and reusing for results.This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Keeping track of content. Recycling and reusing for results.

Wait What Really OK Podcast 80th Episode and Podcast Content Audit.The Brand Messaging Podcast Wait What Really OK Episode 80 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is. A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the rhyme and reason for the cross-marketing that doesn’t leave people cross with the promotion of the show. By supplementing new content to cross-market existing content, it allows for more considerate engagement for those already engaged, while drawing in those that have not engaged or been connected with the content yet. Episode 80 is titled. “Wait What Really OK Podcast 80th Episode and Podcast Content Audit.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Wait What Really OK Podcast 80th Episode and Podcast Content Audit.

Canva makes branding easier for your online content and posts. The Brand Messaging Podcast Wait What Really OK Episode 79 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about Canva and his design story that has applied to his brand. Canva is drummer friendly. Not trying to knock drummers, and I was one. This free website tool that also has a paid and upgraded service allows any business in any arena to create a better appearance with graphics, content and a lot more. From Instagram posts to video headers, from social media avatars to social media heads and everything in between, Canva delivers a chance for you to apply ideas in an easy to use format with tools that make sense to the beginner and to the advanced. Even the initial applications of ideas you can explore and then pass on to a professional, Canva can be a connector between describing what you want by putting together a basic design yourself and then passing it on to someone that can take it to the next level. On this same coin, a solid well-branded logo from a designer can easily be applied to a variety of different promotional and content pieces with Canva. And as proof of concept of this and practicing as I preach, you can see Canva on all my social media sites and almost every piece of content supporting my Podcast Wait What Really OK. Episode 79 is titled “Canva makes branding easier for your online content and posts.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)

How do you create a brand foundation? Knowem.com is an early step.The Brand Messaging Podcast Wait What Really OK Episode 78 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning. In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation. From using free online tools like Knowem.com to do your research and due diligence in the similarities in look, feel and even phrasings, the strongest steps made to build the most solid foundation will allow you to start your brand from the most stable place. So, how do you create a brand foundation? Knowem.com is an early step to take just as working to define the brand from look to feel to the written word. Why go backward? Set it up right to fuel it to move forward and upward effectively and professionally. Episode 78 is called “How do you create a brand foundation? Knowem.com is an early step.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How do you create a brand foundation? Knowem.com is an early step.

How do you promote spirituality with honorable engagement? The Brand Messaging Podcast Wait What Really OK Episode 77 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the idea of branding with honor and engagement for churches, synagogues and other religions. From fighting an array of negative connotations to pushing people in ways they don’t need to be pushed, promoting connection, attendance and opportunities in religion has to come from a more inviting place. Redundant invitations with excessive pressure and adding guilt in to the mix is not the way to go. By bringing in humility, humor, information and breaking down the misunderstandings with out the lecturing vibe is a great starting point. In the middle of messages that are no longer heard, how do you promote spirituality today? The short answer is to brand that message with honorable engagement and a greater level of honor. Adjusting the message to address the perceptions can help to authenticate the messaging with better intentions and the chance to create more connections. Episode 77 is called “How do you promote spirituality with honorable engagement?”This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How do you promote spirituality with honorable engagement?

Where is your donation going and how much is going to charity? The Brand Messaging Podcast Wait What Really OK Episode 76 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the holidays, the giving spirit and the realities of many charities, charitable events and the breakdown of how much of your dollar is actually going where you think it is. Digging in to the question and the often unfortunate answers addressing charities and those charity events that seem to show up even more often during the holiday times. Where is your donation going and are you sure the right amount is going where it should? Now, every non-profit and event has an overhead and costs, but there are a lot of events and non-profits that are practicing some shady approaches that leave a limited amount of your donation or you gift going where you want it to go. By practicing that extra amount of due diligence and looking into the non-profits and the events you are giving to or taking a part in, you can make sure that the money you donate has the highest percentage of making the highest percentage of it en route to where it belongs. Episode 76 is called “Where is your donation going and how much is going to charity?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Where is your donation going and how much is going to charity?

How do you brand your bar or restaurant everyday cost effectively? The Brand Messaging Podcast Wait What Really OK Episode 75 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about how bars and restaurants can brand, market and promote that much more cost effectively and efficiently every single day. Too many self proclaimed marketing gurus and experts are out there telling restaurants and bars that they have to spend a small fortune to correctly market and promote, yet they don’t include the information about how internal branding, marketing and advertising can not only take place, but become incredibly effective. How do you brand your bar or restaurant? By putting together a simple plan to build up and reinforce your brand, your message and your specials in a way that not only engages your existing audience while expanding to new customers, but is also something that can be done internally saves time, money and headaches. Take a greater initiative to expand your message with out expanding your costs. Episode 75 is called “How do you brand your bar or restaurant everyday cost effectively?”This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How do you brand your bar or restaurant everyday cost effectively?

How do you navigate the music industry when you are going blind? The Brand Messaging Podcast Wait What Really OK Episode 74 hosted by Brand Messaging Strategist Loren Weisman. Loren talks with Derrick Boudwin about his music, his eyes and his thoughts on going blind. Yes, not a play on words, the guy is going blind. How do you navigate the music industry, a family, a speaking career and for that matter, the world as you are going blind? Derrick Boudwin shares his thoughts and answers in the middle of an experience that is still unfolding every day. His story mixes motivation and inspiration with the realities of what he has to face every day. For those in the middle of a journey, his words resonate as his story and journey are also unfolding at the same time. More about Derrick Boudwin, his music, his speaking and other information at http://boudwinmusic.com/Ep 74 is titled “How do you navigate the music industry when you are going blind?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************How do you navigate the music industry when you are going blind?

Time management for your branding and marketing to-do lists. The Brand Messaging Podcast Wait What Really OK Episode 73 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks organization and making little amounts of time for the big projects over time. Between the mixture of those that make out that working a certain number of hours means they are being effective to those that feel they need hours straight to work on a project instead of working on it in small segments and bits of time, time management for your branding and even your sanity can be a challenge. In this episode, I am not presenting an all-around answer but bringing to the table a few concepts and thoughts to apply in order to be that much more effective with the time you have and the work you have to do. Your strategy in time management for your branding, for your workload and for your profit is key. Bringing some patience to the table and realizing that it will never be the perfect time to be able to work on a given project for as long as you want, the whole, spread it out and work on it some each day instead of pushing it out can be a great move. Episode 73 is called “Time management for your branding and marketing to-do lists.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Time management for your branding and marketing to-do lists.

Why failure is an option and why are we so afraid of failure? The Brand Messaging Podcast Wait What Really OK Episode 72 is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the taboo of failure and the positive aspects of failure. In this day of nothing but positives and this idea that failure is not an option, in many ways that makes no sense. We are overloaded with motivation that delivers no information. Failure is only seen as a negative that we can’t accept. But what about the failures where one learns exactly what went wrong and how not to repeat it again? What about the idea of why failure is an option when you can only gain an understanding from a negative result?The idea is not to accept failure, but more so to learn from it. In many ways, more can be learned and understood from things that went wrong over things that simply went right.Episode 72 is called “Why failure is an option and why are we so afraid of failure?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Why failure is an option and why are we so afraid of failure?

Why would you hire a branding strategist to help you with a book? The Brand Messaging Podcast Wait What Really OK Episode 71 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the extra piece to bring to the creation of your book while you are writing it. In the writing phase of books, all too often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the end of the book and marketing the book once it comes out. Why would you hire a brand strategist to help you with your book? So you can write, market, brand and plan the release that much more effectively and productively. To align and define the brand as you are writing the book and while it is being put together can allow you for greater opportunities, more media coverage and a better level of penetration and endurance for sales, opportunities and promotion after it is released. Episode 71 is called “Why would you hire a branding strategist to help you with a book?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Why would you hire a branding strategist to help you with a book?

What is Brand Strategy Discovery? A core element that many miss. The Brand Messaging Podcast Wait What Really OK Episode 70 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding. Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating. What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others. Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************What is Brand Strategy Discovery? A core element that many miss.

Does your online content need room service and housekeeping? The Brand Messaging Podcast Wait What Really OK Episode 69 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about items you might want to update, delete and fix online. Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures and other items already up. Taking the time to look up and look through the past can help those first connecting with your past to have a better chance of connecting with you in the present. The assumption that many make thinking that a first impression won’t be made and once they look at something new, they will be impressed… is a very dangerous one to make. Look into what can come down, what can be updated, redirected or adjusted to allow your brand, your message, and your knowledge to shine. Ep 69 of Wait What Really OK is called “Does your online content need housekeeping and some updating?” This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.************************************************The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business. ************************************************Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *****************************************************Fish Stewarding Group (Orlando Division) 207 West Plant StreetWinter Garden, Florida, 34777-0991*************************************************LinksFSG URL: https://fishstewarding.com/LW URL: https://lorenweisman.com/Podcast Info: https://lorenweisman.com/brand-messaging-podcast/Videos: https://youtube.com/lorenweisman/Pictures: https://instagram.com/lorenweisman/Amazon Author Page: https://amazon.com/author/lorenweisman********************************************** Music Credits: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ********************************************** Music Credits: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI)**********************************************Does your online content need room service and housekeeping?