The Recipe For SEO Success Show

Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated? In this week’s pod we  to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.

In today’s episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on. Good SEO tools don’t come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best. Today we’re going to look at the pros and cons of each tool and the cost involved, to help you make a more informed decision.

In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.

On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.

I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me.  Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.

Why these old black hat tactics are not a good idea Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites. What Google AMP is How Google AMP works What Google AMPed pages will look like How Google AMP impacts your ability to rank? Is Google AMP something we should tackle now or can it wait until later? How to implement Google AMP on WordPress sites The best Google AMP plugins How Google AMP will impact eCommerce platforms

Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.

Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick.  He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!