The Recipe For SEO Success Show

Tool-free SEO for the budget-conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants, project managers, salespeople, and digital marketers. And it’s a tough gig. So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle. Floundering, wasting money, getting ripped off, missing the basics.

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

How Campfire Treats become top dog in Google In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand These shorter episodes will include practical DOABLE advice and tips from people just like you.

One of the hardest things about DIY SEO is affording all the tools. We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands. On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person. But what if there was a way to do DIY SEO without spending all that cash. Today we’re talking about how to do your SEO without the fancy tools.

Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work. Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to? Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me. So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine. So what actually happens when all our websites are fixed?

Tune in to learn: What are featured snippets Types of snippets (old and new) What triggers Google to show a featured snippet Benefits beyond ‘position zero’ How being featured relates to traffic and click-through Why voice search is important How to get there, and make it ‘work’ for you

Tune in to learn: How to leverage your existing content How to make your content easy to consume Why getting the damn thing “online” is the hardest part of launching your online course What’s the “right” opt-in for your course Live launch vs evergreen course How much support your course needs to give How to price your course Why perfection isn’t necessary but basic requirements must be met

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. 

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. 

Why position zero matters What BERT means for user optimisation How EAT is going to impact your business How to have a bold brand that stands for something Why your UX can't SUX Why you need to get your bots ready How video is going to change your business life

In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast Series 2 is going to be bigger, better and a little more regular.

Tune in to learn: • What led Mathew to seeking an SEO agency for help • What you should have set up before contacting an agency for SEO assistance • The key things to look for when choosing an SEO agency • How important is it for you as a customer to know SEO terminology • “Red flag jargon” you should look out for • How you can participate in the ongoing process • The best way to know your money is being spent well • Alternate models: What they are and the benefits of each

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.

9 experts share their best advice for 2019 I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.