Rocketship.fm

Ed Shelley of ChartMogul talks with us about different aspects of SaaS pricing, and what the current trends in the industry look like. Ed discusses the benefits of having a free demo version of your product, common thoughts behind different pricing models

On today's episode we talk about what it takes to win the market, and what it takes might not be what you think. We dive into hiring a diverse team, retaining that team and empowering them to do amazing work - without having to micromanage every decision

Bobby Martin, author of The Hockey Stick Principles, talks with us about the 4 stages of growth. He gets real with what you really should expect at each phase, and shares some real-life examples. The big lesson: stick with it. Our expectation of speed is

We take a look at SaaS metrics that actually matter. LTV, ARR, CPA, CPC, CAC and help you break them down so you know what to focus on. We have clips from Dave Mclure's famous talk on "Pirate Metrics" as well as our interview with "Built to Sell" autho

Clay Collins, founder of Leadpages, talks with us about the pricing journey that his company has gone through. He talks about the importance of nailing down the right pricing model for your company, and shares how his company approaches their own pricing.

In the second episode of our SaaS series, we discuss the ever evolving topic of SaaS pricing. Now we know it happens recurring, monthly or yearly generally, but how do you determine the value of your product and what metric or features do you based your

In the first episode of this SaaS series we talk about the history of SaaS, and how it evolved from ASP's ashes to become one of the largest and most profitable business formats. We talk with SaaS expert Rick Chapman as he discusses the history and keys t

Laura Roeder, founder of Edgar, talks with us about what it's like to build a product-driven company. She discusses the strategies her team uses to build a simple, clear road map that focuses on saturating a core market before looking broader. She also sh

In our final episode of the product series we explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a la

Ryan Singer the Product Manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core

In the fourth episode of our product series we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two different, specific product approaches. It's a great story that few know, with som

Benjamin Gilbert Co-Founder of Pioneer Square Labs, talks with us about what it is like to be apart of a company that constantly creates, tweaks, and publishes products. He digs into the process of building his products and how using customer feedback, wo

In this third episode of our Product series, Ben Foster and Bob Moesta share stories and insights about how the key to gathering customer feedback is through the deeper, often unstudied observations. Leslie Bradshaw then joins in with the idea it's never

Bob Moesta President of The ReWired Group and one of the architect's of the JTBD framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his

In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. With Eric White we look into how Bob Moesta was able to transform the selling ability of condominiums. We then take a look at how