AM/PM Podcast

Making all the right moves from the very beginning can mean all the difference between a successful Amazon seller and a flop. While a rare occurrence, new sellers have been known to sweep in and totally dominate their niches. However, achieving this feat never comes easy and can only be done by choosing a solid product to source and employing a winning strategy on Amazon. In episode 178 of the AMPM Podcast, host Manny Coats interviews Amazon seller Janine Hong, a relative newcomer to the Amazon world that has absolutely crushed it by using a unique Amazon sponsored ad strategy and leveraging the power of the Helium 10 tools suite. She has advocated the significant role that Helium 10 has played in her growth as an Amazon business owner. During 2017, she was able to earn over $400,000 and is positioned to do around $2 million by the end of 2018. In using Helium 10 tools like Magnet, Cerebro, Scribbles, and others, Janine has increased her conversion rate from low teens to 27% and 30% on two of her main products. Additionally, she runs a terrific PPC campaign for her storefront, which is one of the most significant factors to maintaining her #1 position in her niche. Besides taking advantage of Helium 10 tools, she has created her own PPC optimization strategy known as the “Stampede Method” that helps her to blow away her competition. This strategy allows her only to have to spend about 30 minutes a week adjusting her Amazon sponsored ads. Check out our YouTube channel for more video podcasts. In this episode of the AMPM Podcast, Manny and Janine discuss the following: 00:59 Introduction to Janine Hong 03:24 How Janine Got Started Selling on Amazon 04:21 Dud Products and What to Do About Them 05:23 Janine’s First Product and Not Giving Up 06:12 How Much Money Did You Start With? 07:06 Spending Any Spare Moment Absorbing Education 08:15 Getting Involved in the FBA Highrollers Facebook Group 09:10 What Types of Products Do You Go After? 11:23 How Do You Find Your Ideal Keywords for Your Products? 14:39 The Power of the Helium 10 Suite of Tools 16:20 How Do You Outrank Your Competitors? 18:11 What is the “Stampede Method” and How Does It Drive Your Sales? 20:12 How Janine Incorporates the Cerebro Product Rank Method for Increased Sales 22:21 What Are Your Sourcing Costs? 23:15 How Do You Deal with “Stocking Out” on Homerun Products? 25:57 The Importance of High-Quality Product Photography 27:01 The Importance of Targeting the Right Keywords 28:15 Using Xray to Make Product Research Easier 29:32 Is Rapidly Expanding Right Away a Good Idea? 33:48 Running Cerebro Reports 34:17 How Many Hours Do You Dedicate to Your Amazon Business? 36:52 If You Could Go Back to When You First Started, What Advice Would You Give Yourself? See more podcasts episodes at AMPMPodcast.com. Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metric...

Even if you think you’ve found the perfect supplier for your business, how do you know you’re getting the best price in comparison with other Amazon suppliers? Let’s say out of all the other Amazon suppliers you encountered and spoke with, you’ve decided on which one will be creating your product. But what if you [...]

Using more than one Amazon keyword tool to get an exact phrase keyword list is a strategic way to launch a product correctly. Building a strong keyword list through a powerful Amazon keyword tool is absolutely essential, especially in the beginning stages of your Amazon selling journey. Combining software can help sellers achieve more goals during their product research. Magnet is a general Amazon keyword tool that uses a seed word to generate exact phrase search term estimations for a listing. Cerebro is a reverse ASIN Amazon keyword tool that finds all the keywords related to a specific product. Often sellers use one or the other in their bid to find the ultimate keyword for their product listings. By using both in tandem with one another, sellers can achieve multiple goals, so sellers can launch faster and in the right way. In episode 177 of the AMPM Podcast, host Manny Coats demonstrates how sellers can incorporate Magnet and Cerebro to create a useful and narrowed keyword list, so they can enter the Amazon marketplace with a page one ranking! Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!  Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar!  Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Making product launch mistakes can be detrimental to the success of your listings - learn what NOT to do! Product launch mistakes can plague a listing from the very beginning, and many sellers don't realize they are doing it wrong! Sellers sometimes judge the success of product launches on their own experience without factoring in the role of personal error in the process. The general consensus of the Amazon selling community is a testament to how product launches fare. If or when product launches don't work, sellers need to evaluate how they introduce their products in the Amazon marketplace and utilize the elements that factor into a marketing and launching the product. From choosing the right keywords and creating compelling copy to using good imagery and discounted codes, there are so many parts of a good launch that need to be done right. In episode 176 of the AMPM Podcast, host Manny Coats busts common misconceptions about product launches and shares how to get them right. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

In episode 175 of the AMPM Podcast, host Manny Coats speaks to 8-figure Amazon sellers and partners at Seller Tradecraft, Fernando Cruz and Nick Young, about how to begin and sustain a contending Amazon FBA business like theirs. Somewhere between building a team, cutting it down, and driving Uber, Fernando and Nick managed to break eight figures in their now thriving company. With $10 million plus in sales last year (2017) and a 300% growth in one year, the partners were able to do the other things they loved. Nick traveled to Spain and explored Europe for weeks at a time. Fernando scaled a different kind of mountain: Mt. Kilimanjaro. Unsure of what product niche to enter and without a solid strategy in place, most new sellers entering the Amazon FBA business flounder, especially in the first few years. How can sellers build an Amazon FBA business and find success early on? In this episode, Fernando and Nick share their process and strategies to help others launch and grow their own profitable Amazon FBA business. 00:28 – Introducing Fernando Cruz and Nick Young 03:31 – Living the dream of doing what you love while earning a static income 04:08 – Finding a simple, long-tail product and figuring out a strategy to dominate the market. 05:13 – New seller fumbles of not understanding the numbers or checking financial pulse of their company. 05:58 – Launching your product aggressively with goals and a timeline. 07:02 – Amazon API to monitor weekly profitability. 07:45 – Defining “aggressively” in terms of PPC campaign and using it to your advantage. 08:47 – Going beyond the maximum Amazon bid to hit sales aggressively 08:50 – Front Page Bids 09:27 – Pros of using manual and/or automatic campaigns 09:56 – Keyword count when launching a new product on manual 10:46 – Launches, PPCs, and giveaways 11:23 – Creating targeted titles for a launch 12:18 – PPC campaign management 12:44 – Strategies for building your dream team overseas and in-house 13:42 – Measuring your company through your team management 14:53 – HR, time-tracking, and recruiting 16:10 – Handling time difference and overlaps for your overseas staff 17:08 – Salary v Hourly and Employee Benefits ‘ 17:38 – Managing remote staff and tracking their activity 18:30 – The cost of employee resources and needs 19:25 – Acceptable price range for hiring the right employees for the right positions 20:13 – The best advice to sellers who want to reach the $1 mill mark and beyond 21:22 – Receiving and repaying loans for your business 22:31 – Keeping your costs under control after launch strategy to guide business 24:03 – ACOS to drive sales, get good rankings, and use as an indicator for keywords 25:44 – Delegating responsibilities and evaluating time 26:38 – The Interview Process to screen the best candidates for the job To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply!

Don’t just stack the Amazon coupons for your product listings on your page. Organize them! Sellers offering cross-sells and upsells often stack coupons to draw the customers’ attention towards their products and drive sales. Using multiple Amazon coupons for all the different products sellers have to offer is definitely great for doubling sales and increasing revenue. Controlling the position of those coupons is even better. It allows sellers to prioritize certain products over others and manage product listings better. Plus, it’s easier than it looks. In episode 174 of the AMPM Podcast, host Manny Coats discusses how easily you can change the order of your Amazon coupons, so you maximize your sales and get free advertising offers to up your game. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today, so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

In episode 173 of the AMPM Podcast, host Manny Coats talks with private label manufacturing expert and Sourcify CEO Nathan Resnick about how to source private label products efficiently. Nathan also reveals his methods for choosing the best manufacturing options for your product and category. Nathan got started in selling on Amazon in school and created his first private label product: a first-of-its-kind leather watch strap without holes. He founded Sourcify to help sellers to find the best methods for manufacturing and how to source private label products. How to Source Private Label Products from Suppliers Around the World In this episode, Nathan discusses many anecdotes, including the following: 00:25 Introduction to Nathan Resnick 00:57 Inventing the First Leather Watch Strap Without Holes 02:06 What is Sourcify? 03:27 What is the Right Way to Manufacture a Product? 05:55 Spending Only a Quarter of a Product’s Sales Cost to Manufacture 06:25 How to Tell the Difference Between Factories and Trading Companies 09:48 When Should a Seller Use a Trading Company Instead of a Factory for Product Sourcing? 11:00 How Can Sellers Keep Costs Low When They First Begin Talking with a Manufacturer? 14:42 How Do You Prevent Suppliers from Using Cheap Parts After Negotiating a Good Deal? 15:55 Who Do You Recommend for Performing Quality Checks on Products? 17:30 What Other Countries Would You Source Private Label Products from Besides China? 19:38 What Do You Look for When Producing a Product? 22:13 What Has Been Your Biggest Mistake When Selling on Amazon? 26:03 Performing Amazon Product Research with Black Box 28:35 What is Your Valuable Ninja Tip for Selling on Amazon? To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

How important is it to get an Amazon trademark for your private label business? To be frank, it is CRITICAL to your success as a seller on Amazon. Without Amazon trademarks, sellers would be infringing on each other’s products constantly. The best way to shield yourself legally and financially to is to obtain a trademark [...]

Past mistakes are things we sellers can obsess over with retrospective questions like “What could I have done differently?” or statements like “If I only knew then what I know now.” Often these mistakes are quite costly and teach a seller a hard lesson about growing a business on Amazon. In this episode of Amazon [...]

Helium 10 has revamped Magnet to produce the most powerful Amazon keyword research tool on the market today! There's no need for any other keyword research tool to take up space on your computer! The most comprehensive way to get the best keywords for your Amazon listings comes in the form of Magnet 2.0 from Helium 10! In episode 172 of the AMPM Podcast, host Manny Coats goes over the new features of the freshly-renovated Magnet, the best keyword research tool. Additionally, Manny introduces how Magnet will work hand-in-hand with other tools that are critical to selling more on Amazon, including Cerebro, Black Box, and Frankenstein. Other keyword research tools may use a more limited database of keywords to choose from, but Magnet sources keywords from over 450 million ASINs on Amazon. All data estimates in the Helium 10 suite are derived from Amazon trends, so no more guessing through complicated estimates using Google search or other tools. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today, so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Finding best selling products on Amazon is easier said than done, so having a plan of action to do efficient product research is critical to using your time wisely. In this episode of Amazon Seller Secrets Revealed by the AMPM Podcast, our guests share what they feel are the best methods for performing effective product [...]

You won't believe how important unit session percentages are for your Amazon business revenue! How critical are unit session percentages to your Amazon business? Viewable in your Seller Central account, unit session percentages pertain to how many people are visiting your product listing pages, how many people are converting, and which ASINs are doing what. In episode 171 of the AMPM Podcast, host Manny Coats goes over the ins and outs of what unit session percentages are and how they play into the success of your Amazon business. Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

Before selling products on Amazon, what do you need to do or understand to be ready? It’s something that every new seller should ask themselves because adequately preparing yourself to jump into the world of selling on Amazon is as important as choosing your first product to sell. In this episode of Amazon Seller Secrets [...]

Do you feel like you have so many things to do on your Amazon business that you don’t have enough time in the day to complete it all? Perhaps it’s time for you to relinquish the responsibility for some of your most repetitive but necessary tasks and opt for Amazon outsourcing. In this episode of [...]

If you are looking for new private label products to sell, what Amazon product categories should you NOT look into? There are as many unlucrative products on Amazon as there are profitable ones, so choosing wisely and avoiding certain products types may boost your chances of success as a newer seller. In this episode of [...]